Offit Kurman, P.A.

Offit-Kurman is a full-service law firm servicing businesses and individuals in nine states and Washington, DC. Contract runs from Dec 2023 - Apr 2024.

•	Work closely with internal stakeholders and attorneys on marketing strategy and campaigns across all media channels, including blogs, emails, webinars, and events.

•	Write and edit messaging copy for marketing collateral.

•	Proactively oversee current market trends that help identify potential new members.

•	Manage both digital and traditional advertising to achieve strategic goals.

Marketing Manager

Consultant

⭐️   Charleston American Marketing Association Award Finalist for Video 2021
⭐️   Increased a client’s average bookings 435% over the previous six month's bookings; last two months reached a 206% increase from the previous two months
⭐️   Achieved a 55% open rate on targeted emails
⭐️   Achieved a 400% increase in reach and a 22% increase in social followers within one month, with a 19% engagement rate on social posts

•	Develop and implement cohesive, customized, multi-channel marketing strategies for a diverse client base across various industries, with a focus on brand strategy, content marketing, digital marketing, and product promotion.

•	Drive growth in all marketing areas, including demand generation, SEO/SEM, organic content, channel marketing, events, product, brand, inbound/outbound.

•	Lead and manage marketing initiatives, including multi-channel campaigns, social media strategies, email campaigns, website enhancements, and online search presence improvements, resulting in increased brand visibility, customer engagement, and sales growth.

•	Continually evaluate the competitive landscape and stay up on industry trends, emerging technologies, and relevant strategies and tactics.

Executive Marketing Consultant - Brand, Content, Digital, & Product

Sprout

⭐️   Achieved a 24% increase in social followers within 5 months
⭐️   Executive produced first-ever branding video for the company

•	Led and managed all aspects of marketing strategy and execution, from brand positioning and messaging to website development and social media. 

•	Developed and implemented brand strategies, programs, and projects to drive overall brand growth, for all marketing and brand initiatives.

•	Managed all marketing strategy and execution across multiple channels, including print, website, social media, search engines, email, out-of-home (OOH), and video.

•	Oversaw the end-to-end process of all marketing creative, from ideation to copywriting and design, ensuring timely delivery while maintaining budgetary constraints.

•	Established and improved collateral, marketing tools, and processes to enhance overall marketing effectiveness.

•	Successfully managed industry conference sponsorships, including the creation and design of all required collateral.

Marketing Manager - Brand, Content, & Digital

Stanley Martin Homes

⭐️   Created and led a social-only campaign that achieved two sales contracts as first-touch point and three sales contracts as second or third touch points
⭐️   Produced first-ever national tv commercial for the company
⭐️   Achieved a 30% open rate and 12% click-through rate on non-targeted emails

•	Created compelling content and creative briefs, crafting copy for various marketing collateral, including corporate materials, consumer-facing content, email campaigns, blogs, print/direct mail, brochures, and social media.

•	Managed agency partnerships and successfully executed projects involving various assets such as videos, press releases, social campaigns, and online advertising.

•	Served as executive producer and project manager for national TV commercials, corporate videos, and photo shoots, consistently delivered projects on time and under budget.

•	Developed and implemented social media campaigns that generated brand awareness, increased followers, positive reviews, and nurtured community engagement.

•	Managed online reputation across platforms like Yelp, Google, and BBB.

•	Led and organized five-star review contests, surpassed yearly goals by over 250%.

•	Managed a $7M budget, conducted market research surveys, handled sponsorships and promotional items, and generated and maintained relationships with external vendors and contractors.

Marketing Specialist - Brand, Content, & Digital

Long & Foster Companies

⭐️   Saved $10k annually on supplies and storage fees per year per branch
⭐️   Saved a minimum of 150 man hours per year for two coordinators per branch, excluding time saved for over 70+ agents per year per branch

•	Supported agents by creating visually appealing flyers, editing advertising materials, and contributing to brand and logo development. Implemented guerrilla marketing strategies to attract potential home buyer clients.

•	Initiated and spearheaded the successful transition to a 100% paperless system for all transactions, resulting in enhanced efficiency, secure document backup, and significant reductions in supplies and work hours.

•	Managed the end-to-end processing of contracts for agents, meticulously tracking dates, deadlines, and contingencies to ensure compliance with contractual requirements.

•	Collaborated with title companies, lenders, property management firms, and external agents to ensure full contract compliance and seamless operations.

Transaction / Marketing Coordinator

B2B & B2C Marketing | Multi-Hat Wearing Marketer - Brand, Content, Digital Marketing | Video Production Superstar

10 years of marketing experience in various industries and channels- innovative and versatile, I drive brand growth, customer engagement, and sales performance through branding, content, and digital marketing. I develop and execute integrated and multi-channel marketing campaigns that deliver results. I instill a data-supported approach to make informed decisions and adjustments based on performance and trend analysis.

For my own personal creative, fun outlet, I host and produce a podcast on Apple and Spotify; I enjoy art, reading, playing tennis, and am trying to motivate myself to get back into learning the ukulele (it’s collecting dust right now). I’m also a volunteer for Be My Eyes- an app that connects blind or low-vision people with sighted volunteers to assist them virtually.

Portfolio: https://bit.ly/34sR3qD.

Skills / Specialties-
• Brand Awareness
• Budget Management
• Content Marketing
• Copywriting
• Digital Marketing
• Email Marketing
• Integrated and Multi-Channel Marketing
• Podcasts
• Product Marketing
• Project Management
• Reputation Management
• Social Media
• Sponsorships
• Startups
• Surveys
• Video Production
• Website

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