Consultant

⭐️   Charleston American Marketing Association Award Finalist for Video 2021
⭐️   Increased a client’s average bookings 435% over the previous six month's bookings; last two months reached a 206% increase from the previous two months
⭐️   Achieved a 55% open rate on targeted emails
⭐️   Achieved a 400% increase in reach and a 22% increase in social followers within one month, with a 19% engagement rate on social posts

Marketing Strategy - Develop and implement cohesive, customized, multi-channel marketing strategies for a diverse client base across various industries, with a focus on brand strategy, content marketing, digital marketing, and product promotion.

Demand Generation - Drive growth in all marketing areas, including demand generation, SEO/SEM, organic content, channel marketing, events, product, brand, inbound/outbound.

Content Strategy - Lead and manage marketing initiatives, including multi-channel campaigns, social media strategies, email campaigns, website enhancements, and online search presence improvements, resulting in increased brand visibility, customer engagement, and sales growth.

Market Intelligence - Continually evaluate the competitive landscape and stay up on industry trends, emerging technologies, and relevant strategies and tactics.

Executive Marketing Consultant - Brand, Content, Digital, Product, Social

Offit Kurman, P.A.

⭐️ Increased open rates on email campaigns 22% within one month

Marketing Strategy - Worked closely with internal stakeholders and attorneys on marketing strategy and campaigns to acquire new clients, refresh referrals, and boost revenue. 

Demand Generation - Plan and execute attorney's integrated marketing strategies that included, social media campaigns, email drip campaigns, sending newsletters, hosting webinars, and planning events.

Content Creation - Creation of graphics, writing copy, assuring presentations are within brand guidelines, and video production (animated and live). Updated attorney bios on website.

Market Intelligence - Research and recommend proper strategies and channels for reaching target audiences. Formulate, inform, and present best marketing practices to attorneys.

Regional Marketing Manager - Content, Digital, Social

Sprout

⭐️   Achieved a 24% increase in social followers within 5 months
⭐️   Executive produced first-ever branding video for the company

Marketing Strategy - Led and managed all aspects of marketing strategy and execution, from brand positioning and messaging to website development and social media. 

Brand Marketing/Demand Generation - Developed and implemented brand strategies, programs, and projects to drive overall brand growth, for all marketing and brand initiatives.

Content Marketing - Managed all marketing strategy and execution across multiple channels, including print, website, social media, search engines, email, out-of-home (OOH), and video.

Creative Direction - Oversaw the end-to-end process of all marketing creative, from ideation to copywriting and design, ensuring timely delivery while maintaining budgetary constraints.

Process Improvement - Established and improved collateral, marketing tools, and processes to enhance overall marketing effectiveness.

Sponsorships/Partnerships - Successfully managed industry conference sponsorships, including the creation and design of all required collateral. Worked with companies on joint partnership promotion blogs.

Marketing Manager - Brand, Content, Digital, Social

Stanley Martin Homes

⭐️   Created and led a social-only campaign that achieved two sales contracts as first-touch point and three sales contracts as second or third touch points
⭐️   Produced first-ever national tv commercial for the company
⭐️   Achieved a 30% open rate and 12% click-through rate on non-targeted emails

Content Creation/Copywriting - Created compelling content and creative briefs, crafting copy for various marketing collateral, including corporate materials, consumer-facing content, email campaigns, blogs, print/direct mail, brochures, and social media.

Vendor Management - Managed agency partnerships and successfully executed projects involving various assets such as videos, press releases, social campaigns, and online advertising.

Project Management - Served as executive producer and project manager for national TV commercials, corporate videos, and photo shoots, consistently delivered projects on time and under budget.

Creative Ideation - Developed and implemented social media campaigns that generated brand awareness, increased followers, positive reviews, and nurtured community engagement.

Brand Reputation - Managed online reputation across platforms like Yelp, Google, and BBB. Led and organized five-star review contests, surpassed yearly goals by over 250%.

Budget Management - Managed a $7M budget, conducted market research surveys, handled sponsorships and promotional items, and generated and maintained relationships with external vendors and contractors.

Marketing Specialist - Brand, Content, & Digital

Long & Foster Companies

⭐️   Saved $10k annually on supplies and storage fees per year per branch
⭐️   Saved a minimum of 150 man hours per year for two coordinators per branch, excluding time saved for over 70+ agents per year per branch

Marketing Strategy - Supported agents by creating visually appealing flyers, editing advertising materials, and contributing to brand and logo development. Implemented guerrilla marketing strategies to attract potential home buyer clients.

Process Improvement - Initiated and spearheaded the successful transition to a 100% paperless system for all transactions, resulting in enhanced efficiency, secure document backup, and significant reductions in supplies and work hours.

Contract Compliance - Managed the end-to-end processing of contracts for agents, meticulously tracking dates, deadlines, and contingencies to ensure compliance with contractual requirements.

Vendor Management - Collaborated with title companies, lenders, property management firms, and external agents to ensure full contract compliance and seamless operations.

Transaction / Marketing Coordinator

B2B & B2C Marketing | Multi-Hat Wearing Marketer - Brand, Content, Digital Marketing | Video Production Superstar

14 years of marketing experience in various industries, organizations, and channels. I drive brand growth, customer engagement, and sales performance through branding, content, and digital marketing.

I develop and execute innovative and versatile integrated and multi-channel marketing campaigns and I instill a data-supported approach to make informed decisions and adjustments based on performance and trend analysis.

For my own personal creative and fun outlet, I enjoy art, playing tennis, and am trying to motivate myself to get back into learning the ukulele (it’s collecting dust right now). I also have a podcast on Apple and Spotify (who doesn't?) and I’m a volunteer for Be My Eyes- an app that connects blind, color-blind, or low-vision people with sighted volunteers to assist them virtually.

Portfolio: https://bit.ly/3xCZvWe

Skills / Specialties-
• Brand Marketing / Awareness
• Budget Management
• Content Marketing
• Copywriting
• Demand Generation
• Digital Marketing
• Email Marketing
• Integrated and Multi-Channel Marketing
• Podcasts
• Product Marketing
• Project Management
• Reputation Management
• Search Engine Optimization
• Social Media
• Sponsorships
• Startups
• Surveys
• Video Production
• Website


Biteable
Canva
Constant Contact
Google Suite
Hootsuite
Hubspot
iMovie
Microsoft Office
Photoshop
Squarespace
Survey Monkey
Vyond
WIX
WordPress

Taplio

marilyn james's Linkedin Analytics

What is marilyn talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}marilyn james's Linkedin Analytics

What is marilyn talking about?

Want to drive more opportunities from LinkedIn?

marilyn james's Linkedin Analytics