Attentive

-Manages and grows a book of business with 5 top agency partners inclusive of over 60 shared clients in industries spanning CPG, food & beverage, fashion, jewelry, sports equipment and entertainment, worth over $1,000,000 in annual revenue
-Trains and enables agency partners on robust and innovative SMS strategies, best practices, new product features and improvement opportunities through data-driven optimizations
-Conducts regular (weekly/biweekly/monthly/quarterly) business reviews with agency partners and brands to provide strategic recommendations and align on future planning
-Assists in generating new client pipeline from agency partners through ongoing relationship management and value driven through strategic recommendations and account management
-Oversees and directs the conversion of a new client through an agency referral from a free trial to an annual plan through trial review meetings
-Manages renewals and contract negotiations as well as builds cost projections 3-4 times per quarter
-Responsible for growing ongoing client spend as measured by quarterly financial goals
-Upsells relevant new products and features, monitors implementation and creates actionable feedback for further iteration to agency partners who implement for shared clients
-Identifies, communicates and mitigates both brand and agency churn risk
-Leads discussions with clients and agency partners to receive product feedback and orchestrates product improvements by translating that feedback into specific product requirements
-Collaborates with internal teams such as Partnerships, Technical Account Management, Solutions Engineering, Messaging Operations, Product Design, Product Management and Implementation to execute on external product feedback
-Partners with Partner Marketing to review and edit agency-led case studies
-Trains and mentors Client Strategy Associates who assist on day to day account management

Senior Agency Strategy Manager

-Assisted in structuring Attentive’s Agency Strategy team as one of the first Agency Strategy Managers, providing input on team goals, day to day account management best practices and cross functional team collaboration 
-Managed a book of 3 early agency partners inclusive of 40+ brands
-Built custom reporting for agency partners with 10+ brands spanning several industries 
-Collaborated with several internal departments such as Partnerships, Sales, Marketing and Implementation to build processes around new client onboarding, free trials and annual plans through renewal
-Partnered with Client Strategy Enablement, representing the Agency Strategy team to build custom presentation slides specific for agency partners

Agency Strategy Manager

BBDO Worldwide

Clients: Visa (Global), American Red Cross

-Acted as a day-to-day client contact on Visa Global and American Red Cross
-Launched and implemented a global campaign for the Visa Affluent card line
-Curated campaign briefs by collaborating with brand partners and internal agency teams on key business challenges and objectives
-Oversaw the production of a global photo shoot and asset library curation for the Visa Affluent card line
-Monitored and analyzed competitive landscape for a weekly Visa-brand newsletter
-Partnered with regional Visa teams on all ATL work for the Visa Affluent card line
-Implemented global creative testing for the Visa Affluent card line
-Executed PSA TV campaigns for American Red Cross
-Developed a competitive analysis on holiday campaigns for American Red Cross
-Managed billing and talent contracts for both Visa and American Red Cross

Account Executive

Rauxa

Client: Verizon Fios

-Acted as lead day-to-day client contact, executing campaigns for Verizon Fios on the BTL Prospect team
-Collaborated with department leads to ensure commitments were articulated to assigned
resources
-Identified and assessed scope changes as well as their impacts to the schedules and budgets
-Managed, trained and mentored account coordinators

Account Manager

Client: Verizon Fios

-Executed email, direct mail and digital campaigns for Verizon Fios on the CRM team
-Managed the bi-weekly CRM results report, which included collaborating with the account, data analytics, and strategy teams to create a schedule, organize campaign information and build a final presentation
-Developed detailed schedules, briefs and budgets for each campaign
-Collaborated with other agency departments (creative, strategy, production, studio) to build client estimates
-Implemented A/B testing on email campaigns including briefing, creative development, execution and analysis

Account Coordinator

NBCUniversal Media, LLC

-Created weekly competitive schedules of Sprout and all other cable children’s television networks
-Analyzed and assembled weekly ratings report for Sprout and all other cable children’s networks
-Evaluated and wrote competitive social media presence reports for Sprout and all other cable
children’s networks
-Utilized Nielson and Simmons systems to track patterns and correlations in millennial women

Market Research Intern

-Collaborated with the Telemundo Sales Planning team in managing client relationships and accounts
-Supported account executives in building digital media plans while collaborating with Marketing on RFP concepts
-Utilized first and third party analytics for telemundo.com digital sales
-Assembled custom reporting requests for clients and NBCUniversal executives

Ad Sales Intern

Vector Marketing

-Achieved lifetime sales of over $68,000 of Cutco Cutlery
-Scheduled and executed sales demonstrations through direct client outreach
-Assessed and achieved sales goals through effective questioning, objection handling, and closing

Sales Representative

-Selected, trained and mentored new sales representatives
-Chosen as a speaker at a regional conference with an audience of 100+ people

Assistant Manager

I’m a creative problem-solver, a detail-oriented excel enthusiast, and a never-say-no teammate.

As an experienced advertiser, I’m a passionate brand storyteller and a natural connector. My experience includes creative agencies and technology, servicing clients in industries such as telecom, non-profit, fintech, retail, food & beverage, entertainment and more. I'm currently on Attentive's Agency Strategy team in a role that blends customer success and partnerships. 

Sometimes I write for fun and a lot of the time I cook for fun. Send me an email at darcycmcguire@gmail.com.

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