Mike Ciulla's Linkedin Analytics

With over a decade of experience driving growth for leading technology companies, Mike is a versatile and results-driven leader in go-to-market strategy, demand generation, marketing analytics, sales development, and revops. While at Okendo, Mike spearheaded GTM initiatives across multiple channels, delivering outstanding revenue achievement. As the owner of revenue targets for inbound, outbound, and self-service funnels, he consistently exceeded 100% of quota. He played a pivotal role in developing Okendo's 2022 revenue model and OKRs, constructing detailed bottom-up growth models to align the entire GTM team. Mike designed, launched, and managed Okendo's outbound sales function from the ground up, rapidly scaling it to $5K in MRR within just two quarters. He assembled and led a high-performing team comprising six BDRs, one BDR manager, and two account executives. Moreover, he cultivated a robust internal database of the top 5,000 target accounts, aligning GTM and product initiatives to accelerate growth. Prior to Okendo, Mike transformed the sales development organization at Workable into a predictable and high-performing revenue engine. Under his leadership, the team achieved a remarkable 47% month-over-month growth in qualified leads, surpassing top-of-funnel growth targets by 20% and exceeding revenue objectives. He also led process improvements, increasing MQL to SAL conversion from 20% to 35% and improving MQL to SAL velocity from 10 to 5 days. At mabl, Mike pioneered the company's go-to-market effort, overseeing brand messaging, content strategy, product and website analytics, BI infrastructure, advertising, and social media. His strategic initiatives helped secure a B round of financing and grow the marketing function to support over $2M in ARR while positioning mabl as a visionary thought leader in its space. Mike's earlier accomplishments include driving a 200%+ year-over-year increase in the six-figure qualified waitlist at Jibo, Inc., where he owned the overall digital marketing strategy, tracking, analytics, and go-to-market planning. At Logentries (acquired by Rapid7), he grew monthly free trials from 400 to over 2,000 while maintaining a 95% workable lead percentage and increasing the online business by 15% month-over-month. With a proven track record of building high-impact marketing and sales teams from the ground up, optimizing processes for revenue growth, and leading successful go-to-market strategies, Mike is a valuable asset for tech companies seeking to accelerate their market penetration and revenue trajectories.