Retired from work

2021 is year of transition away from work career that started in 4th grade with a paper route. Will volunteer at a food bank, ski and golf, add yoga to my exercise routine, travel with family and friends and smile a lot. Cheers.

Happily retired Husband, Dad, Brother and Friend 

Team Lead for leading PL Mftg in North America......help client achieve their growth goals through aligning IRI's industry leading Big Data Analytics solutions and team skills/industry knowledge with client needs. Collaborate with client senior leadership to help their teams make faster better decisions through insights derived from our solutions.

Client Insights Principal/VP

Reading In Motion

Board Member -  Chairman and Vice Chair Philanthropy Partnerships

Crown Imports LLC

Led the Information/Insights Group which provided analysis and recommendations to the national sales, marketing, and finance units.   Managed a staff of four and directed the efforts of external partners including: Symphony IRI, Nielsen, Beverage Marketing Corporation, CMProfit, JDA (category management tools), Beer Institute, MarketTrack, Technomic and others.

Director, Business Information

Technomic, Inc.

Responsible for assisting clients with their B2B strategic and brand plans for the foodservice/on premise channel.  Clients included Coca-Cola, P&G, Solo, Windsor Foods, SCA, Tabasco, Crown Imports, Coors, Diageo, General Mills, AIPC, Boston Beer, and other leading CPG suppliers.

Senior Manager

Responsible for business development of b2b media and customized research programs for clients in Midwest Region.  Clients included foodservice divisions of CPG companies, foodservice distributors and Advertising/Marketing Agencies.

Regional Sales Director

Highly experienced Senior Strategic Insights Professional with expertise in the retail and foodservice channels.  Strong analytical background developed through consulting assignments and leadership of a business information group.  P&L experience gained through business development and general management positions.  Built teams that delivered results by utilizing a collaborative and coaching approach.

Specialties: Commercial and Channel Insights, Interpreting Syndicated Data ( IRI, Nielsen, SPECTRA, Technomic, MarketTrack) into relevant KPIs and recommendations for marketing and sales groups.  Consumer and Shopper Insights from research
 (panel and proprietary)

Taplio

Mark McKeown's Linkedin Analytics

Mark McKeown

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