Actito

In charge of developing and managing marketing activities that promote and enhance the corporate brand, image, and reputation of Actito. My objective is to ensure that the public perception of the company and its messaging aligns with its strategic goals and values and to convey the corporate message to internal and external stakeholders.

Head of Corporate Marketing

My role: 
- Build and activate our ecosystem of business and technological partners to deliver highly qualitative marketing solutions to end customers. 
- Create (from scratch), develop and operate the Actito partner program to make sure all assets and values of the company are relayed and put at disposal of our partners to delight end customers while establishing a trustful and empowering environment. 
(Certifications program | Marketing internal as external initiatives covering events, definition of partner journey, SEO/backlinks strategy | Contracts | Community building | …)

About Actito: 
Actito is SAAS company merging marketing automation & marketing activation. In other words: Actito helps marketer to seize all opportunities in the customer lifecycle to generate impactful and highly personalized interactions with the end customer. This is possible thanks to a rich data model putting the customer at the center.

Partner Program Manager Group

Wizata

My role: 
Responsible of the internal as external communication of WIZATA group - Responsible for strategic and operational Marketing. 

• From Data Science services, my role is to develop and market in collaboration with the Data engineers, Data Scientists, Business Evangelist and Sales representatives, Wizata’s products and packaged solutions.

• Based on strategic objectives established with the CEO and marketing budget, I coordinate the marketing team in order to create, plan and execute internal and external communications plan, setting customer satisfaction as top priority to drive marketing excellence: 

- Develop and implement marketing strategy, plans and projects to detect potential leads, retaining and developing existing customers. 
- Strong focus on creating an optimal “customer/lead journey” through multiple channels and touch points.
- In charge of developing Digital Marketing strategy of the group including social media monitoring, lead nurturing and scoring, website management (SEO, SEA,..), e-mailings, newsletters,..
- Determine and monitor the marketing budget. 
- In charge of measuring and reporting performance of all campaigns (ROI). 

About Wizata:
WIZATA is a Data Analytics experts company providing Artificial Intelligence solutions for Metal Manufacturing sector. (Wizata is part of the BLUEFIRE holding).

Head Of Marketing & Communications

Nerea

My role:
Responsible of the internal as external communication of NEREA - Responsible for Strategic and operational Marketing. 

• Based on strategic objectives and marketing budget, my daily role was to manage the marketing team in order to create, plan and execute internal and external communications strategy. 

- In 2016 : Modernization of Nerea, its logo, image, mission, values and all communication related supports have been adapted. Also a strong focus has been set on internal change management.
- Develop and implement marketing strategy, plans and projects to detect potential leads, retaining and developing existing customers. 
- In charge of developing Digital Marketing strategy of the group including social media monitoring, lead nurturing and scoring, website management (SEO, SEA,..), e-mailings, newsletters,..
- Determine and monitor the marketing budget. 
- In charge of measuring and reporting performance of all campaigns (ROI). 

About Nerea: 
Nerea (acquired by Prodware in 2017) provides Dynamics 365 solution with a strong CRM - Customer Relationship Management - expertise.   
(Nerea was part of the BLUEFIRE holding and has been acquired by the Prodware group in march 2017)

Microsoft

•Driving a portfolio of more than 60 B2B Microsoft resellers.  
•Growing the revenue of the portfolio, help them to transition to Cloud solutions as well as developing their marketing skills while maintaining a high level of satisfaction. 
•Day to day contacts with partners and personalized marketing and commercial advice on business growth. 
•Cross group collaborating: actively working with internal sales analyst, product managers, Partner Network manager, sales management, customer and partner satisfaction lead as well as external distributors to offer my portfolio the best Microsoft experience they can get. 
•Proposing a pro-active analysis of evolution of sales and partners dedication.

Partner Account Manager (SMB partners in Brussels, Wallonia and Luxemburg) via Go Forward

•In charge of executing marketing campaigns and events based on objectives and budget for the Small Business audience. 
•Ex. In charge of awareness and lead generation campaign for Windows 7 launch (based on xp end of life); and for all SMB products portfolio via “Ultimate Business Makeover” with cross group collaboration objectives. 
•Ex. Organization of partners events in Belgium, Netherlands (ex. Dynamics: Convergence)
•Ex. Driving the Worldwide Partner Conference in Los Angeles: responsible for building a “best in class” local partner network experience through events, pro-active communications, on site management as through pre and post local events bringing to partners the most inspiring and added value Worldwide Partner Conference experience we could offer them.  
•Two vendor awards received in 2009 and 2010: “Always being pro-active, coming with ideas and positive input…”

Marketing & Communication Manager SMB & Dynamics (ERP & CRM solutions) via Go Forward

TUI Airlines Belgium trading as Jetairfly

•In charge of safety and security on board. Qualified as cabin crew member on Boeing 737-800, 737-500, 737-400 Jetairfly and Futura (Spanish company).
•Directs contacts with passengers and daily practice of French, Dutch, English and Spanish.

Cabin Crew member

Everaets & CO - S-Pace - Delhaize (Di)

Junior Marketing manager – EVERAETS & Co: In charge of marketing and communication planning and execution for a portfolio   of accounts active in various sectors. 

Assistant for the marketing department - S-PACE:  In charge of the creation and follow up of varied displays, stands, and window display projects.


Replacement for assistance of the buying department - DELHAIZE – DI:  Daily analysis of the stocks data for healthy products sold in Di stores, definition of the dependence of the group Di according to the sales of each supplier’s range of products.

Several positions

Passionate about how marketing and communication can help companies to shine within their area of excellence. "It's not about what you do but why you do it" this principle from Simon Sinek summarizes perfectly the philosophy in which I believe in order to drive my daily marketing responsibilities but also  my professional career path.

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Marina Coenraets

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Marina Coenraets

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