Tourism Cowichan

Board Member

Brentwood College School

Director of Advancement

Brentwood College School is a co-educational, university preparatory school for students in grades 9 through 12. Brentwood is a progressive, co-ed boarding school located on a spectacular oceanfront campus.  At Brentwood, student choice is a unique part of our culture and a deciding factor in who attends the School. This philosophy creates a warm, friendly, and passionate community of students from over 40 countries around the world. It’s why this place is so special. Because when a student truly chooses to be at Brentwood, and they’re surrounded by a family of like-minded friends and supporters, we believe they can choose to be anything.

Director of Communications and Marketing

Aston Bay Holdings Ltd.

Member of the Board of Directors and Audit Committee of Aston Bay Holdings Ltd.

Director

Altiplano Metals Inc.

Ian McPherson Consulting

MarCom Strategy and Development consultancy focusing on brand and communications strategies, corporate development and client engagement.

Principal

Tourism Cowichan Society

The official Destination Marketing Organization for the Cowichan. Our mission is to contribute to increasing the economic and social benefits of a thriving tourism industry through focused, industry driven and professionally managed marketing and promotion of the region into the nearby markets; and supporting the efforts of the regional, provincial and national destination marketing.

Member Tourism Cowichan Marketing Committee

Aurora Resource Group

Managed in concert with the company President the $5.5 Million company IPO process to market. Responsible for building and developing the brand and driving new business development by establishing relationships with strategic business partners, securing financing, sourcing new target markets and contact networking. Developing financial industry relations and effectively managing the creation of the company brand and marketing strategies. Designing and executing of Community Affairs as community liaison to ensure social license in areas of project work. Structuring organizational investor relations by implementing a streamlined process for strategy sessions and investor presentations to create effective and efficient communication processes. Providing leadership and instituting best practices relating to corporate development and communications.

Vice President Corporate Communications West Melville Metals Inc.

Discovery Group

Director of Marketing	May 2008 – July 2012
Responsible for developing and managing the company's overarching marketing strategy and planning. This includes the development of the corporate brand positioning, managing and maintaining of budgets in excess of $500k and developing and implementing marketing plans. Also responsible for defining market segments, conducting market analysis for strategy design, implementation and  advertising planning, negotiating and placement,  and promotional development and implementation. 
In addition, responsible for planning, streamlining and consolidating marketing efforts for eight group companies to ensure collaboration with corporate brand positioning is integrated while providing marketing development for individual companies to build brand awareness for industry launch and maintenance throughout the lifetime of the company.

Director of Marketing

Grey Group

Responsibilities included: developing productive and enduring client relationships at critical levels, achieving fiscal target margins and drive improvements in client and agency profitability, establishing, monitoring and meeting revenue, profit goals and expense budgets on client portfolio, ensuring resource levels were apportioned appropriately to deliver on client business needs, leading strategic sessions and providing strategic direction and tactical solutions to all senior levels of client companies, growing the business within client organizations and through new business opportunities and effectively managing and motivating the advertising department and agency staff.

Director of Advertising

GeneratorIdeaworks

Promotional Marketing for Molson, DairyWorld, etc.

Account Manager/Director

Experienced professional with a, let’s see… broad range of strategic experience across diverse categories all culminating in a rich belief in the importance of relationship based communications and authentic storytelling. The connections we make and the aligning of stories and passions allow us to get things done. Big or small initiatives move on trust. 

Relationships and trust matter, they are the capital we trade on and the equity we bank. In all my roles I have strived for authenticity and clarity.  

According to the incredible people I have met along the way, I have strong skills in Development, Negotiation, Communications, Management, Marketing Strategy, and Integrated Marketing. So that’s not a bad roster from which to work! 

Taplio

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