Ian McPherson's Linkedin Analytics

Experienced professional with a, let’s see… broad range of strategic experience across diverse categories all culminating in a rich belief in the importance of relationship based communications and authentic storytelling. The connections we make and the aligning of stories and passions allow us to get things done. Big or small initiatives move on trust. Relationships and trust matter, they are the capital we trade on and the equity we bank. In all my roles I have strived for authenticity and clarity. According to the incredible people I have met along the way, I have strong skills in Development, Negotiation, Communications, Management, Marketing Strategy, and Integrated Marketing. So that’s not a bad roster from which to work!