Freelance (Self employed)

Develop and write high-performing SEO B2B content—including SEO blog posts, eBooks, white papers, and speeches—in collaboration with executive stakeholders and creative leadership.

o	Utilize AI content technologies such as Semrush and LLMs to help generate 4-6 monthly SEO longform web posts for a leading SaaS provider of collaboration software—resulting in a reported 8% increase in engagement.

o	Develop leads by creating over 10 ABM email marketing executions for a confidential start-up.

o	Supply creative strategy services such as bylines, case studies, content development, creative writing, email marketing, ghostwritten executive posts, scripts, infographics, SEO copywriting, social media, speeches, UX copy, infographics, data visualization, narratives, and scripts for executive presentations and keynote speeches.

Senior Copywriter | Thought Leadership Lead | Content Strategist

Arjuna Solutions

Teamed with the CEO and executive leadership to produce written communications. Arjuna Solutions ceased operations because of the economic downturn.

o	Banded with VP of Marketing to develop content marketing strategy and positioning; executed four campaigns and managed content team.

o	Increased email open rates by 38% by creating four drip campaigns and four A/B tests in HubSpot. 

o	Optimized content marketing: revamped creative strategy and positioning statements; wrote marketing content, four case studies, and three brochures. 

o	Supplied creative direction; assigned stories and set KPIs; line-edited four thought leadership articles.

o	Spearheaded and project-managed a complex web of cross-functional in-house and owned communication channels, including executive subject matter experts, SEO consultants, and sales and product teams to deliver strategic content.

Director of Content Marketing

Archetype

Content Leader for a global integrated communications agency specializing in the tech sector.

o	Transformed content communications for clients such as Capital One, Gartner, GoDaddy, HARMAN Automotive, IBM, SolarWinds, VMware, and Vodafone; created SEO blogs, emails, web content, landing pages, press releases, social media posts, and white papers.

o	Operated as a ghostwriter for director-level stakeholders; digital media appeared in dozens of tier-1 B2B journals, including Forbes and Fortune.

o	Wrote executive keynote speeches for Conduent, HARMAN Automotive, and IBM.

o	Worked with stakeholders at dozens of tech organizations to create hundreds of journalism blogs, marketing emails, SEO web content writing, landing pages, press releases, social media posts, strategic messaging, and white papers.

o	Spearheaded a complex web of cross-functional in-house and owned communication channels, including subject matter experts, SEO consultants, and sales, product, and legal teams to deliver strategic content.

Senior Copywriter and Senior Content Strategist

Guernica Magazine

Award-winning, well-noted editor of the leading literary publication with a staff of 35 and over two million annual readers. Guernica won the PEN/Nora Magid Award for Magazine Editing. 

o	Edited 600+ stories during a 15-year term, including a short story that won the Caine Prize for African Writing, informally called the “African Booker Prize.” Made all edits in content management systems, WordPress, and Movable Type.o	Helped develop the careers of approximately 40 young writers and collaborated with numerous Pulitzer Prize winners and one Nobel Laureate. 

o	Achieved significant growth by increasing readership from 15k to 1m through consistent use of SEO procedures and analytics to improve SERP rankings. Additionally, increased community participation through in-person outreach and social media posts via Hootsuite. Realigned Facebook and Instagram strategies.

o	Raised Guernica's profile by coordinating in-person events 20+ and attending writers’ conferences throughout the world, including Lisbon, Portugal, and St. Petersburg, Russia.

o	Interviewed writers and cultural figures such as Etgar Keret and John Waters.

Senior Editor

Business Insider

Insider has a readership of 50 million plus. Recruited to as the second hire at the branded-content studio. 

o	Increased unique visitors by 300% and boosted engagement using performance metrics like parse.ly.

o	Produced 100+ high-quality branded content posts in proprietary CMS.

o	Managed Insider Studios’ Twitter, Facebook, and LinkedIn accounts using Hootsuite.

o	Created engaging content for clients, including The Glenlivet, Bitdefender, Cisco, GE, Mosaic, SAP, and Siemens.

o	Attracted top clients like Cartier and Mercedes-Benz by creating strategic documents in Adobe Photoshop.

o	Received "Best of BrandTale" award for brand content strategy and execution.

Senior Content Producer and Strategist

Freelance

Provided editorial services such as editing, coaching, and proofreading to a blue-ribbon clientele. 

o	Conceived and managed creative projects from concept to completion for publishing clients such as The Atlantic, The New Yorker, and Condé Nast Traveler—and corporate clients such as Jim Beam.

o	Strategized and executed dozens of branded content campaigns, including long-form articles and infographics. 

o	Interviewed celebrities and wrote profiles (including one of Donald J. Trump), book and film reviews, and infographics.

o	Produced a popular thrice-weekly blog on Davos for The Atlantic.

o	Created a widely read short-term daily blog on ESG for The Atlantic.

o	Contributed essays to four books still available in bookstores. Work included an anthology on New York City (praised by Harper’s) and an international travel anthology, Museyon Guides Film + Travel (lauded by The New York Times).

o	Wrote many travel pieces to such places as America, Britain, the Caribbean, Hawaii, Japan, and Taiwan. 

o	Articles appeared in Time Out New York, Maxim, Stuff, Museums NY, Good Housekeeping, Four Seasons, and Utne Reader.

Senior Copywriter and Content Strategist 

The New Yorker

The New Yorker has won more editorial awards than any other periodical. Brought in as a copy manager—later, added writing and editing to the position.

o	Recruited and engaged over 100 writers, fact-checkers, and editors and collaborated with blue-chip clients.

o	Managed a creative cross-functional team of seven—used Adobe InDesign to check performance. 

o	Wrote, assigned, and edited 300 articles on books, history, and travel for clients such as The Discovery Channel, History Channel, HBO, Starz, Visit Britain, Visit Ireland, and the Tourist Office of Spain. Fact-checked and researched articles. 

o	Collaborated with editors and a production team of 300.

Special Projects Manager (Writer and Editor)

Forbes

Forbes Special Interest Publications was the publisher of controlled-circulation magazines such as US Airways. Hired originally as a fact checker and rapidly promoted to Group Managing Editor.

•  Managed an average of 10 magazines, including US Airways Magazine, the award-winning inflight focused on business travel. Hired, trained, and provided daily direction for 30 employees.

•  Wrote occasional cultural pieces and proofread, edited, and evaluated the final copy to verify that content aligned with established guidelines.

•  Conducted editorial meetings with staff members and delegated and tracked each staff member’s assignments to maintain deadlines.

• Facilitated execution and payment of contracts. Managed a staff of 28.

Group Managing Editor, Forbes Special Interest Publications

Major companies like Capital One, IBM, Vodafone, and VMware have trusted me to produce thought leadership eBooks, SEO posts, contributed content bylines, email campaigns, speeches, and social media. 

I employ AI and data-driven techniques and follow SEO best practices to optimize my work and measure its impact. Additionally, I collaborate with subject matter experts and cross-functional teams to ensure that our campaigns are cohesive and impactful. Click the Contact Me button and let's talk!

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