Mean Write Hook

Making LinkedIn (finally) work for business leaders and their businesses 💪

Founder

Roasting Plant Coffee UK

Social Media Consultant

Memrise

Head of Social Media

Simba Sleep

Social Media Lead

Arup

Social Media Manager

Pret A Manger

JUST EAT

• #16 in The Drum's Social Buzz Top 50
• Managing a (brilliant) team of two creating content and engagement for JUST EAT's social media communities
• Increased overall social media engagement by 300% year on year by focusing on quality social media content in tune with entertainment and culture, being reactive to relevant opportunities, and investing in a paid social budget
• Work closely with social media customer care team to not only ensure a consistent tone of voice but also make every engagement an opportunity to create brand advocates
• Brought customer care and marketing teams together in the same room to live tweet during major TV moments to great success
• Spoke on the values of having a confident tone of voice in social media at industry events including #C315 and #Oi15
• Created trending hashtags #RuinAMovieWithAPancake and #RuinAMovieWithSausage which cut through social media noise with our tone of voice

Rackspace, the Open Cloud Company

• Twitter community grew 80% to 7K and Facebook grew from 380% to 3075 in a year
• Successfully made the case to invest in Sponsored Tweets. Created and managed campaigns to reach new communities, increase engagement, and have dominant presence in events and timely opportunities 
• Planning social media driven events to connect with big data and developer audiences
• Created and produced #askRackspace campaign, a 5 day Twitter + YouTube campaign which challenged audience to ask anything. 19 videos were produced, week on week engagement grew by 833% on week of campaign.

Save the Children

• Manager/producer of Save the Children UK’s social communities, primarily Facebook and Twitter 
• Created, planned and managed content for Save the Children’s social media channels including copy, blogged, designed landing pages, images, videos, and social integration with emails
• Increased engagement on Facebook up to 340% (community is now has 240,000)
• 2 trending hashtags on 14 DEC - #xmasjumperday (#4 UK, #8 LDN),#xmastreesessions (#7 LDN)
• Successful social media activities attracted large companies such as Snappy Snaps and ASOS to sign up and fundraise for #xmasjumperday
• Ranked 8th in the Social Charity 100 Rankings

Digital Communities Producer

Barnardo's

• Created web, email, video, and social media marketing content. 
• Managed online marketing campaigns, which saw year on year growth both in donations and traffic.
• Managed external agency in creation of new product website.
• Contributed fundamental online elements in major corporate partnership pitches, including a Facebook Campaign with Colgate. Recently spoke at Third Sector fundraising conference about the campaign.
• Collaborated and managed relationships with internal Direct Marketing, Corporate Fundraising, Community Fundraising, Challenge Events, Events, and Digital Communications teams
• Directly managed Online Fundraising Executive on email campaigns and website content

Online Fundraising Officer

Videos on LinkedIn are POWERFUL. They help us stand out and build trust with our audience better than anything else.

So it’s frustrating when that overly-polished video we post doesn’t get views or engagement, or when we freeze up in front of a camera every time we try to create a more peronal video.

Don’t worry, I got you. I’m here to help you create authentic and engaging LinkedIn videos effortlessly. You bring yourself and your expertise, and I’ll help you create a video that’s optimised for LinkedIn that captures your expertise, energy, and personality naturally.

Whether you’re creating videos for a corporate or personal brand profile, I’d love to work with you. Book a free discovery call with me and let’s see how we can work together: https://calendly.com/meanwritehook/mwhdiscovery

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Anthony Leung's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

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Want to drive more opportunities from LinkedIn?

Anthony Leung's Linkedin Analytics