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HIGHLIGHTED CAREER ACHIEVEMENTS • Revenue Generation - Within 2 years, generated $60M in sales for Sage Home Lending and grew the staff from 1 to 13 employees. • Account Development - Reactivated what we called “dead leads” and within 1 year generated $5M in sales; division manager for the 48th largest home improvement/ finance company of its kind. • Market Penetration – As a business owner, I developed a marketing plan that successfully implemented a newly created “handyman” program launched in 673 Office Depot locations nationwide. • Effective Marketing – As a business owner, I developed a football reality show and successfully marketed it to the NFL and company executives from Reebok, Sports Authority, Motorola, Verizon, Creative Artist Agents, Spike TV, Fremantle Media(Division of Sony), Gillette, etc.... Demonstrated success record in: Branding, managing and positioning product lines. Distilling value, overcoming objections and securing hard to close deals. Experienced with both ad agency and direct sales strategies and tactics for television, radio and Internet. Designing creative product marketing campaigns for various industries. Motivating staff to peak performance levels. Proven record of initiative and success in developing new business opportunities, C-level relationship development, writing, and project management within environments from small projects to large projects in diverse business genres. CORE COMPETENCIES • Ad Campaign Management • Mortgage Banking • Account Development • Market Research • Competitive/Strategic Planning • Budgeting/ Forecasting • Prospecting/ Client Cultivation • Direct Mail Marketing • Sales/ Sales Management
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