Arcadia

Director, Content Marketing

Arcadia empowers healthcare organizations to harness millions of data points to build a unified fabric for health. The company's software and dashboards deliver big data analytics to healthcare IT leaders, acting as a business intelligence platform for human health. Top payers, providers, and researchers use Arcadia to get insights, deliver care, and create best in class products for patients and populations.

As Associate Director of Content I own inbound marketing strategy, editorial, and content channels, and lead a talented team of writers, content producers, and marketers.

My contributions:
- Owned the company’s inbound marketing strategy and content production calendar, including webinars, articles, newsletters, and social media. 
- Launched community-building activities like the Vitals webinar and podcast series, Data Bytes newsletter, and other branded content programs.
- Led a team of writers and producers to create written and video content for brand creative, demand generation, product marketing, sales, and communications. 
- Defined and managed processes to streamline creative marketing initiatives.

Associate Director, Content & Copy

Arcadia is all about getting smart people together to solve healthcare’s greatest challenges. The company started as a data consultancy, then evolved into a software platform used by hospitals and health systems entering value-based care. Today, we’re growing into a full blown data and analytics company for anyone who deals with human lives. Payers, providers, and life sciences all see value in using our data and tools to improve human health. 

As Senior Copywriter, I supported written brand and marketing activities and used my past experiences as a marketing manager to streamline processes and develop new content strategies.

---

My contributions:
• Supported multiple brand activities including a 6-episode talk show called The Schema, product launches and communications opportunities, and content strategy at a leading industry-wide trade show and company-owned users group conference. 
• Led a team of in-house and freelance writers to field creative requests from multiple departments. 
• Backed a company rebranding, identity refresh, and brand launch over multiple owned and paid channels in support of Creative Director's brand vision.

Senior Copywriter

Writing Inbound

Writing Inbound is a creative content shop that makes tall tales and mythic legends for companies who want to go from zero to a hundred in a couple thousand words.

You could say that I'm a market myth-maker and teller of corporate tales. I write copy, create content, and advertise brands using the power of newsletters, case studies, landing pages, media, and events.

---

My contributions:
• Developed tactics and strategies to improve product demand, brand awareness, and lead generation.  
• Managed content creation, promotional calendars, budgets, and marketing software. 
• Created and sold digital products such as ebooks and webinars. 
• Collaborated with clients on copywriting and strategic marketing projects.

Inbound Marketing Strategist & Copywriter

Cadmium

Cadmium simplifies the production of live, hybrid and virtual events and maximizes the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge. The company’s software products are trusted by more than 500 experience-driven organizations worldwide to generate revenue, drive customer retention, and lower operational costs for their events and education initiatives.

As Senior Marketing Manager, I helped navigate the company through a brand relaunch, the consolidation of marketing technology and assets, and go-to-market positioning for five acquired platforms.

---

My contributions:
• Led a company rebrand initiative, which included a new identity and logo mark, brand guidelines, website, email templates, sell sheets, content, trade show assets, employee event, annual users group, sales enablement, and promotional items. 
• Worked with acquired divisions of the company to identify and develop unified messaging, advertising opportunities, marketing software, and inbound / outbound communications strategies. 
• Managed team of in-house and freelance marketing professionals to maintain ongoing product and content marketing activities.

Senior Marketing Manager

CadmiumCD

CadmiumCD's event management software gives meeting planners the tools they need to collect and review submissions, manage speakers and exhibitors, generate more revenue, and deliver exceptional experiences to attendees through websites, apps, surveys, posters, and more, all from one cloud-based platform. Join hundreds of associations, universities, hospitals, and corporations who use CadmiumCD to plan and manage their educational conferences, trade shows, and meetings.

As Head of Marketing I educate meeting planners about the benefits of event tech, plan and implement innovative strategies to convert interested buyers into customers, and have the unique pleasure of telling CadmiumCD's ever-growing story.

--- 

My contributions:
• Developed strategies to grow email lists to 50K+ subscribers and launch products to market. 
• Built marketing strategies and processes from ground-up, including outbound, inbound, social media, PR, digital and live events, product, native advertising, content, and more. 
• Managed partner vendors as well as in house brand and digital team. 
• Wrote copy for landing pages, ads, emails, drip programs, and direct mail with a focus on demand generation and conversion optimization. 
• Curated, edited, and created content for weekly articles and webinars. 
• Collaborated with clients and partners on case studies and other sales enablement promotional assets. 
• Implemented marketing automation, PR, SEO, advertising, and project management software. 
• Managed in-person, digital events, and trade show strategy. 
• Spoke at industry conferences such as IAEE, PCMA, and CadCon.
• Navigated communications and media relations through the growth and acquisition of the company.

Head of Marketing

You could say that I’m a market myth-maker and teller of corporate tales. I lead teams to write copy, create content, and advertise brands using the power of webinars, newsletters, case studies, landing pages, media, and events. My goal is to get your message to market and make it stick while achieving ROI through measurable conversions and revenue generation.

I’ve worked with growing startups, businesses, authors, and major trade associations to develop strategies from ground up, launch products to market, and bring ideas to life. I began my career as a marketer, web developer, and blogger in the events, conferences, and professional development industries.

As a lifelong learner and sharer of knowledge, I've spoken at leading industry conferences, acted as a moderator on webinars and panel discussions, and served on the board of trade organizations at regional and national levels.

What I'm all about:
💡 Creative Strategy
✍️ Copywriting & Content
🤖 Inbound Marketing Tech
🤝 IRL & Digital Events
📚 Book Recommendations

Taplio

Michael Doane's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Michael Doane's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Michael Doane's Linkedin Analytics