TerraScape AI

TerraScape AI transforms risk assessment for developers, general contractors, sub-contractors, and insurance companies in the construction industry. Utilizing AI-driven, modular risk modeling it provides comprehensive scenario-based analysis and financially-grounded risk evaluations. The platform's customizable and scalable solutions reflect the relative nature of risk and cater to the unique demands of each market vertical, empowering stakeholders with the tools for improved decision-making and a higher likelihood of project success.

Co-Founder & CEO

PotteryWorld

Marketing Director

HaneyBiz

Responsible for developing and executing integrated marketing strategies delivering results
against strategic priorities that contribute to developing relationships, building pipeline and
increasing brand equity.
Oversee creative direction of client campaign and manage workflow from ideation to content
creation and distribution with specific focus on video strategies.
Key Achievement: Launched e-commerce brand with Instagram influencer marketing campaign which generated 352k impressions and 42k digital engagements with $3k budget.

Director of Marketing And Business Development

California Municipal Utilities Association

Responsible for creating and executing internal and external communications strategies for
the organization including content production, branding, technical platform development,
branding, and media relations.
Developed communications strategies to drive forward progress in public relations.
Key Achievement: Designed and implemented digital collaboration platform for 72 publicly
owned agencies state-wide.

Designed and built custom web-based communications platform for coordinating lobbying efforts across statewide participants. Product development process included market research, feature specification, technical requirements, prototyping, roll out and user feedback mechanism.

Developed communications content strategy, focused on regulatory and legislative updates for General Managers.

Created a new member recruitment plan.

Built a Member survey mechanism and process to elicit constant feedback.

Oversee press relations and media development efforts for external communications campaigns.

Wrote and edited technical documentation initiatives to enhance greater Member awareness and  understanding.

Director of Communications

Team Sphere 

Software Startup for focused on sports team coordination.
Key Achievement: Oversaw design, development and operation for mobile, desktop, cloud-based social media platform which scaled to 55k used monthly active users.

Founder & CEO

Matrix Energy Services, Inc.

Responsible for sales and implementation of three state-wide energy efficiency programs.
Developed program delivery infrastructures including staffing plan, materials sourcing
strategy, and data plan.
Executed sales and marketing plans including market penetration strategy, scheduling,
budgeting and design of print and Internet marketing collateral.
Key Achievement: Designed novel energy efficiency application which was approved by
California Utilities Commission adding $12m to program budget.

Program Manager

University of San Diego

Adjunct Professor - Real Estate

Harvard University

Masters Degree Candidate - Real Estate Project Management & Design

Parkland Homes

Business Development position focused on negotiating the acquisition land parcels for home
building projects.
Produced financial and project feasibility analysis reports for presentation to company
owners.
Key Achievement: Negotiated acquisition of 35-acre, 9-parcel land assemblage value at
over $7m utilizing only $150k in upfront option payments.

Director of Land Acquisition

PennySaver USA

Created media expenditure budget based on demographic analysis of channel reach and
frequency. Increased readership from 35% to 49% within two-year period in a market of
600,000, as measured by Media Audit.Responsible for increasing market-wide readership of
publication as measured by the Media Audit Company..
Managed day-to-day functions of promotion and marketing departments.
Key Achievement: Generated over $120k in free media publicity by setting two branded
Guinness World Records: World's largest permanent and temporary coin murals. Increased
readership from 36% to 48% in 600,000 person market.

Marketing & Promotions Manager

Finding solutions is second nature to me—my career is a testament to my aptitude for deciphering complex business landscapes. I excel at reading between the lines, identifying underlying issues and opportunities that others often overlook. This skill enables me to guide teams and projects toward innovative and impactful solutions. Whether it’s optimizing workflows, harnessing untapped potential, or driving strategic initiatives, I find immense satisfaction in making a tangible difference in the business.

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Medo Eldin, MSc., MA's Linkedin Analytics

Medo Eldin, MSc., MA

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