Meelan Dobbs's Linkedin Analytics

A digital native with numerous years of experience in the industry - starting my journey as an intern coding up a company intranet! Fast forward many years later, I have continued to grow and play in the digital marketing space connecting the dots between human emotions, needs, online behaviour, and data. I have a broad understanding of digital strategy and disciplines, with a specialist comprehension of SEO and paid search (SEM). My exposure to developing a company intranet early in my career allowed me to grow my digital technical skill set and knowledge and interest in website architecture, front-end design and development, UX/UI, conversion rate optimisation (CRO), customer journeys, data analysis, insights and reporting. I have worked both agency and client-side, on global brands, in local and international markets. I am confident to write a data-driven marketing strategy that harnesses digital channels. What I bring to the party: - Big picture thinker - natural problem-solver, broken down into attainable goals - Curiosity - asking great and tough questions - Technically adverse - the ability to communicate on many levels - Consulting and coaching - empowering my team and or stakeholders to grow their digital knowledge - Method - Test, monitor, learn and iterate - Philosophy - continual self-growth, keeping up with the community and trends, always keen for a challenge - a good banter and laugh! Buzzwords: Marketing, Digital Marketing, Strategy, Digital Marketing Channels, Acquisition, SEO, Technical SEO, SEM, User Journeys, UX, Data-driven Marketing, Digital Lens, SaaS, Social Media Marketing, Google Analytics, Paid Search, Organic Search, Channel Mix Marketing, Evidence-based decisions.