Rachael S.'s Linkedin Analytics

I'm Rachael, your go-to Fractional CMO for brand, marketing, and communication strategies, with a knack for the tech and engineering sectors. With 17 years of experience, I’ve journeyed from leading dynamic marketing teams to embracing the independence of consulting. Achieving Chartered Marketer status and a Fellowship with the CIM, my career has spanned international boundaries and a kaleidoscope of industries. I thrive on transforming challenges into growth opportunities, blending traditional and digital marketing with a data-driven approach for measurable success. My sweet spot? Fueling growth in purpose-driven, tech-focused companies alongside passionate teams. If you're after strategic brand elevation and embracing change, we're likely a perfect match. Off-duty, I'm an adventurer at heart, exploring life with my family. *** My expertise includes growth strategy, content marketing, PR, brand strategy, and leveraging Hubspot to its full potential. Let's connect if you’re ready for growth (and a little healthy challenge) want to get sh*t done, and need the creative and strategic flair of a partner with bags of energy and expertise to help you do it! My core areas of expertise and knowledge: • Start-Up/Scale-Ups Growth Strategy • B2B Marketing (bread & butter) • Brand Strategy (making brands shine) • Marketing Planning (roadmap to success) • PR & Communications (make some noise) • Brand Storytelling (captivating narratives that stick) • Market Research (no guesswork) • GTM Strategy (rocket launch those products!) • Content Marketing (captivating content that converts) • Buyer Personas (hearts + minds) • Customer Experience (keeping 'em coming back) • Hubspot: CRM & Marketing Automation (streamline & automate like a pro)