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I’m Rachael, an entrepreneurial action-biased Marketing Leader with 18 years of experience in B2B and technology, currently working in cybersecurity. Professionally, I'm a Fellow and Chartered Marketer of the CIM (Chartered Institute of Marketing), and volunteer some of my time as Vice Chair (Education) with the CIM Yorkshire Board, with a mission to support marketers at every stage of their career. I also support one of the UK's leading CIM accredited study centres, nesma (nesma.co.uk), as a Regional Associate for the Yorkshire & Humber region, networking with regional business leaders to highlight the impact qualified marketers will have to business growth. Over the years, I’ve worked closely with sales, creative, technical, engineering and product teams; and covered everything from commercial strategy, product marketing, go-to-market execution, demand gen campaigns, content marketing and brand development. I’ve supported start-ups, PLCs, VC-backed, and family-owned businesses across tech, engineering, food, retail and more. I thrive on autonomy, love experimenting, iterating, and solving tough problems. I’m not one for hand-holding or egos. I get stuck in – bringing energy, commercial sharpness, and a focus on results. I don’t shy away from the hard conversations, I’m a pragmatist and aim to find solutions. That means I’ll challenge the status quo when necessary, offering new ideas and suggestions to improve how things are done. Known for being open-minded, efficient, resourceful, and relentless, I connect customer/market insights with strategy to help businesses grow. I’m passionate about working with purpose-driven companies with a scientific or tech focus. Outside of work, I love to explore life outdoors with my family in our home of Yorkshire and beyond. I have deep expertise and passion for: - Growth strategy - Product marketing: segmentation, targeting, positioning and messaging - Excellent market/customer research and analysis skills - PEOPLE! Leadership and building strong teams - Business development and relationship building My wider skillset extends to: - Commercial acumen - Strong people skills - Channel partner relationship marketing - Go-to-market (GTM) strategy and campaigns - Customer experience and success strategies - Strategic key accounts/ABM - Hubspot expert - Demand generation - Brand positioning - Market research and insights - Developing relationships - Negotiation and influence - Content marketing - Strategic communications - Sales enablement - Customer journeys, ICPs and buyer personas
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