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Rachael S.'s Linkedin Analytics

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Rachael S.

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I'm Rachael, a brand and marketing strategist with a knack for B2B tech, currently working in the cybersecurity field. With 18 years’ experience, I’ve gone from leading in-house marketing teams to embracing the freedom of independent consulting. Achieving Chartered Marketer status and a Fellowship with the CIM, my career has spanned international boundaries and plenty of interesting industries. I’m talking as varied as heavy engineering and life sciences, textiles to tech, through to food retail and food ingredients. I thrive on transforming challenges into growth opportunities, blending traditional and digital marketing with a data-driven approach for measurable success. My sweet spot? Fuelling growth in purpose-driven, tech-focused companies alongside passionate teams. If you're after strategic expertise and are ready to embrace change, we're likely a pretty good match. Off-duty, I'm an adventurer at heart, exploring life with my young family. We love venturing off the beaten path in North Yorkshire and beyond! *** My focus areas include marketing and brand strategy, content marketing, and leveraging Hubspot to its full potential. Let's connect if you’re ready for growth (and a little healthy challenge), want to get sh*t done, and need the creative and strategic flair of a partner with bags of energy AND the expertise to help you do it! My core areas of experience: • Start-Up/Scale-Ups Growth Strategy • B2B Marketing (bread & butter) • Brand Strategy (making brands shine) • Marketing Planning (roadmap to success) • PR & Communications (make some noise) • Brand Storytelling (captivating narratives that stick) • Market Research (no guesswork) • GTM Strategy (rocket launch those products!) • Content Marketing (captivating content that converts) • Buyer Personas (hearts + minds) • Customer Experience (keeping 'em coming back) • Hubspot: CRM & Marketing Automation (streamline & automate like a pro)

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