UrbanStems

Has led the brand marketing strategy for the leader in DTC floral gifting for the last 6 years building a team responsible for creative, social, influencers, email and SMS marketing and all brand partnerships.

Senior Director of Brand Marketing

Leads brand marketing for the fastest growing floral and gifting e-commerce brand. Manages content, e-mail, and social marketing channels in a highly competitive space. Over the last 5 years, I've architected and pinpointed the brand's mission, pillars and audience and created a 360 strategy that has resulted in massive growth for the company. Garnered and negotiated several national brand partnerships and owned campaigns to transcend the category and increase brand awareness in non-holiday time periods. Developed and launched new channels with SMS, brand ambassador and loyalty programs. Manages a six person team, outside agencies and is skilled at gaining internal buy-in and pushing cross functional initiatives over the finish line.

Director Of Brand Marketing

Neighborhood Restaurant Group

As the Director of Public Relations of the Neighborhood Restaurant Group I was the spokesperson for the over 20 storefronts, 15 unique brands and more than 10 renowned chefs and beverage professionals. I was responsible for creation & execution of all marketing & public relations strategy, including digital social media & email campaigns, press releases, pitching & event planning. The marketing department managed the launch of and public relations for 10 new businesses, doubling the size of the group in four years. 

Highlights include press placements in publications such as the Washington Post, Wall Street Journal, Men’s Health, and Food & Wine among other national outlets and developing, marketing and executing the largest craft beer festival in the DC area drawing over 10,000 attendees and resulting in $30,000 additional revenue annually.  

Neighborhood Restaurant Group businesses include The Evening Star Cafe, Planet Wine, Vermilion, Rustico, Buzz Bakery, Columbia Firehouse, Birch & Barley, ChurchKey, Red Apron Butchery, Bluejacket, Iron Gate, GBD, The Partisan, B Side and the forthcoming The Sovereign and Hazel, as well as, non-profit organization Arcadia Center For Sustainable Food & Agriculture.

Director of Public Relations

Bullfrog & Baum

Represented award-winning chefs, restaurateurs and restaurants in NY, Philly and DC. Was the account lead, setting PR & Marketing goals, creating and implementing PR plans and strategies and garnering placements with major national outlets, while managing a team of four.

Senior Account Executive

Heather Freeman Media & PR

Served as publicist for a number of Washington's most acclaimed restaurants during the four years with the agency. Created and implemented public relations strategy and frequent promotional events and programs for the client. Wrote, edited and distributed press releases to media and garnered local and national placements for clients. Researched target audiences and created and maintained relationships in the media. Planned, organized, and hosted large-scale events for trade, media and consumers. Within one year, received a promotion that resulted in an increase of client responsibility.

Public Relations Consultant

Vocus, Media Research Group

Maintained a database with detailed profiles for public relations industry. After exceeding required metrics was assigned to work independently on a full-scale project that increased the quality of the software. Obtained essential information that is used by private public relations firms in order to release press materials.

Senior Media Researcher

Rowman & Littlefield Publishing Group

Given creative control in writing press releases, media alerts and pitch letters in order to promote trade books. Arranged and organized special events such as book signings and speaking tours. Responsible for sending and tracking media packets and large mass mailings to media contacts.

Publicist Intern

A creative, storyteller known for executing strategic growth initiatives through brand partnerships, innovative marketing campaigns. Creates a cohesive brand marketing strategy through PR, partnerships, social and email programming. 

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