The Thought Agency

Founder 

SutherlandGold 

Head of Editorial Content Design

Weber Shandwick

Contributing to an annual budget of $500M annually, served as a core leader in the strategic communication and brand alignment space for top level global and domestic clients. Specialize in C- level communication strategies, advising on risk mitigation approaches, developing pathways for internal and external delivery of vital information, and spearheading branded campaigns focused on crisis response, social responsibility programs, board placements, and quality. Credited for spearheading a CEO focused Linkedin exposure platform, creating content, articles, and visibility.

Core Clients: Ancestry.com | Mars | Northwestern University | Royal Caribbean | Sephora | Sleep Number

♦ Engagement, Development, & Strategic Communication
- Provided core strategy in communication for essential organizational decisions.
- Oversaw communication for org crisis response, re-organization, acquisitions, executive shifts.
- Built out messaging soundbytes, emails, and communication for media outreach / response.

♦ External Relations, Partnerships, & Engagement
- Consulted in creating messaging on marquee external organizational initiatives 
- Built out focused corporate theme content for social responsibly, diversity, crisis, etc.

♦ Executive Leadership Promotion & Branding
- Spearheaded the efforts to promote C-Suite executives, (speaking engagements, media etc. 
- Managed executive digital foot printing, exposure, and publications.
- Developed bios, op-eds, blogs, social platforms, and websites to leverage recognitions.
- Created pathways to board memberships, and for high value media exposure.

♦ Analytical Insights, Planning, & Profits
- Analyzed organizational culture, trends, and emerging opportunities.
- Proactively established multi-stream communication channels. 
- Connecting the dots from CEO exposure to profitability and shareholder growth.

Vice President of Executive Visibility

Oversaw the core strategy for communications and media presence for marquee clients. Establishing valuable internal relationships, aligning strategic goals to values, and building brand focused values.

MARS ACCOUNT: Established a Linkedin strategy for the Mars Inc. CEO – building out content, time of delivery, relevance, insight, and competitive analysis alignment.

- New Revenues increased by $250K post Linkedin exposure
- Mars Spiked 30% in investments from 2020-2021
- Top 10 in Reputation Increase – Global RepTrak 100 List.
- Social Content generated 77Mil impressions and 22M video views
- Attained over 315K engagements on Social Platforms

MARS ACCOUNT: Established a Linkedin strategy for the Mars Inc. CEO – building out content, time of delivery, relevance, insight, and competitive analysis alignment.

- New Revenues increased by $250K post Linkedin exposure
- Mars Spiked 30% in investments from 2020-2021
- Top 10 in Reputation Increase – Global RepTrak 100 List.
- Social Content generated 77Mil impressions and 22M video views
- Attained over 315K engagements on Social Platforms

ROYAL CARRIBEAN: Guided the company’s communication strategy throughout 
the pandemic, focusing on return to service multi-channel outputs.

- Built various campaigns focused on cruise experience planning from home.
- Elevated the company’s web traffic by 42%, earmarking future travel.

MILKPEP ACCOUNT: Led the content design strategy for MilkLife.com -the Milk Processors Education Program’s consumer website.

- On-boarded influencers and celebrities to promote brand value
- Established the COVID-19 pandemic viral sensation “GotMilk? TikTok Challenge.”
- MilkPEP campaign received high commendation in the Product Brand Development category at the 2021 PRWeek Global Awards.

Managing Editor for Content Strategy

Assistant Managing Editor

Chicago Sun-Times

Oversaw a team of 8 reporters, 5 section editors, and 12 freelance writers, focusing on effective storytelling, fact finding, content value, and creative journalism.

- Launched new entertainment web portal: entertainment.suntimes.com in August 2014.
- Developed and launched a health content vertical with a pre-launch $50,000 commitment from a large hospital in September 2014.
- Developed content and topics for both web portals. Collaborated with UI/UX and audience development teams to provide best content for current and target audiences.
- Write, curate and assign entertainment and lifestyle content across platforms. 
- Create content and manage social media channels for two verticals, while mentoring staff on best practices. 
- Lead a staff of 6 staff reporters, 5 section editors and 12 freelance writers
- Assign and track department budget.
- Report and write original content on current fashion and style, music and cultural events; promote and maintain Chicago Sun-Times brand.
- Serve on the labor-negotiating committee to negotiate a new employment contract between the Chicago Sun-Times and its union.

Arts and Entertainment Editor

Pioneer Press Newspapers

• In addition to production and design duties, served as society editor for 19 publications and websites.
• Original content specialization resulted in a 20 percent advertising revenue increase. 
• Created new fashion beat focused on local (or native) designers and trends, and covered two seasons at New York Fashion Week, cultivating both local and national contacts.
• Wrote original content about philanthropic events.

• Major Achievements
• Penned weekly fashion column, “The Style Counselor,” which won Illinois Press Association’s Best Column (second place) in 2012.
• Served as critical team member on the Evanston Review, one of Pioneer’s papers, which, in 2008, was named the Best Designed Weekly Newspaper in the country by the Suburban Newspapers of America.
• Initiated redesign for Pioneer, which, in 2006, won all eight design and graphics award categories at the Illinois Press Association Conference.

Trend Editor

• Supervised design for a chain of 32 community publications and websites. 
• Led a staff of online editors, page designers and copy editors in the timely, cost-efficient assembly of online and print editions of newspapers; tracked scheduling and budgets.
• Served on the management labor-negotiation team, negotiated union contracts, managed disciplinary grievance processes and handled other labor-relations issues.

Senior Editor

• Led production for metro daily newspaper; managed staff and daily pre-press workflow.
• Served as client service contact for outside print jobs, managing client relationships and negotiating contracts.

Print Production Manager

My team generated more than $3 million dollars per year producing advertising-supported inserts for outside clients. Responsibilities included pitching concepts to both national and local clients, assigning stories and photos to freelancers, editing copy, designing pages and sending to press.

Custom Content Editorial Manager

Waselle Graphics

Worked as freelancer on a new business pitch for Bank One. Hired full-time after team won the account. Campaigns included the National Beef Council, Phillip Morris, Nintendo and Chase Bank.

Production Artist

Chicago Review Press

Designed books, as well as four biannual catalogs.

Book Designer

Copley Chicago Newspapers

Designed, wrote headlines and edited copy for four daily newspapers.

Copy Editor

Executive communications and marketing content strategist and ghostwriter with 20+ years experience in journalism. 

Create executive thought leadership platforms and content marketing assets using editorial strategy and compelling stories to educate and convert B2B readers. Specialize in crafting overarching content strategies, bylines and other long-form pieces for leaders' who are ready for "what's next."

Now accepting Long-Form projects through August 2024.

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Meg Moore's Linkedin Analytics