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Ever feel like your brand's messaging is a puzzle with missing pieces? You're in good company. A lot of organizations find themselves squinting at fragments of their brand, unsure how to bring everything into alignment. That's where Wabi-Sabi wisdom comes inโembracing the beautifully imperfect to shape a brand perception that's not just noticeable but unforgettable, from the inside out. ๐๐ก๐๐ญ ๐๐ก๐ข๐ฌ ๐๐๐๐ง๐ฌ ๐๐จ๐ซ ๐๐จ๐ฎ: โค ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ซ๐๐ง๐ ๐๐ฅ๐ข๐ ๐ง๐ฆ๐๐ง๐ญ: Forget the elusive quest for the "perfect" message. We hone in on shaping perceptions and behaviors that are in sync with your core goals and the authentic needs of your audience. โค ๐๐๐ง๐ฎ๐ข๐ง๐ ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐๐ง๐ ๐๐ ๐๐ฆ๐๐ง๐ญ: Your team becomes not just brand advocates but brand ambassadors, sparking a ripple effect that's felt both within the company and out in the world. โค ๐๐ซ๐๐ก๐๐ญ๐ฒ๐ฉ๐๐ฅ ๐๐๐ฌ๐จ๐ง๐๐ง๐๐: Tap into what really motivates your audience by incorporating universally relatable themes throughout your brand messaging, making every interaction feel as if it was personalized just for them. โค ๐๐ง๐ข๐๐ข๐๐ ๐๐ซ๐๐ง๐ ๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐: Merge what your brand stands for with how your team operates, fueling a work environment that not only boosts employee loyalty but also enhances the customer experience. ๐๐ก๐ฒ ๐๐๐๐ข-๐๐๐๐ขโ Wabi-Sabi is a philosophy that celebrates the beauty in life's imperfections and the wisdom in its natural cycles. In the context of branding, it serves as a unique lens for understanding your challenges and opportunities. By adopting the Wabi-Sabi ethos, you align your brand with values that resonate on a deeper, more authentic levelโboth internally and externally. Facing brand message chaos? Let's talk. Sometimes, a conversation is all it takes to bring things into focus. ๐ง Meg@OnYourMarkCo.com / ๐ธ IG @megkypenaโจ โ DISC: Id - Influencer โข ENFP โข Enneagram: 7 With over 20 years of experience leading brand and marketing initiatives for Fortune 100 companies and C-Suite executives, I tackle big, messy internal brand projects where the culture is sideways and leadership ain't happy. I connect the dots to turn things around, branding from the inside out. I have a Master's Degree in Organizational Communications and Development and certifications as a StoryBrand Guide and Level C Brand Architect.
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