Meg Kypena's Linkedin Analytics

Ever feel like your brand's messaging is a puzzle with missing pieces? You're in good company. A lot of organizations find themselves squinting at fragments of their brand, unsure how to bring everything into alignment. That's where Wabi-Sabi wisdom comes in—embracing the beautifully imperfect to shape a brand perception that's not just noticeable but unforgettable, from the inside out. 𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮: ➤ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Forget the elusive quest for the "perfect" message. We hone in on shaping perceptions and behaviors that are in sync with your core goals and the authentic needs of your audience. ➤ 𝐆𝐞𝐧𝐮𝐢𝐧𝐞 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Your team becomes not just brand advocates but brand ambassadors, sparking a ripple effect that's felt both within the company and out in the world. ➤ 𝐀𝐫𝐜𝐡𝐞𝐭𝐲𝐩𝐚𝐥 𝐑𝐞𝐬𝐨𝐧𝐚𝐧𝐜𝐞: Tap into what really motivates your audience by incorporating universally relatable themes throughout your brand messaging, making every interaction feel as if it was personalized just for them. ➤ 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Merge what your brand stands for with how your team operates, fueling a work environment that not only boosts employee loyalty but also enhances the customer experience. 𝐖𝐡𝐲 𝐖𝐚𝐛𝐢-𝐒𝐚𝐛𝐢❓ Wabi-Sabi is a philosophy that celebrates the beauty in life's imperfections and the wisdom in its natural cycles. In the context of branding, it serves as a unique lens for understanding your challenges and opportunities. By adopting the Wabi-Sabi ethos, you align your brand with values that resonate on a deeper, more authentic level—both internally and externally. Facing brand message chaos? Let's talk. Sometimes, a conversation is all it takes to bring things into focus. 📧 [email protected] / 📸 IG @megkypena
 ✌ DISC: Id - Influencer • ENFP • Enneagram: 7 With over 20 years of experience leading brand and marketing initiatives for Fortune 100 companies and C-Suite executives, I tackle big, messy internal brand projects where the culture is sideways and leadership ain't happy. I connect the dots to turn things around, branding from the inside out. I have a Master's Degree in Organizational Communications and Development and certifications as a StoryBrand Guide and Level C Brand Architect.