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Meg Kypena's Linkedin Analytics

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Ever feel like your brand's messaging is a puzzle with missing pieces? You're in good company. A lot of organizations find themselves squinting at fragments of their brand, unsure how to bring everything into alignment. That's where Wabi-Sabi wisdom comes inโ€”embracing the beautifully imperfect to shape a brand perception that's not just noticeable but unforgettable, from the inside out. ๐–๐ก๐š๐ญ ๐“๐ก๐ข๐ฌ ๐Œ๐ž๐š๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐˜๐จ๐ฎ: โžค ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐ซ๐š๐ง๐ ๐€๐ฅ๐ข๐ ๐ง๐ฆ๐ž๐ง๐ญ: Forget the elusive quest for the "perfect" message. We hone in on shaping perceptions and behaviors that are in sync with your core goals and the authentic needs of your audience. โžค ๐†๐ž๐ง๐ฎ๐ข๐ง๐ž ๐„๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐ž๐ž ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ: Your team becomes not just brand advocates but brand ambassadors, sparking a ripple effect that's felt both within the company and out in the world. โžค ๐€๐ซ๐œ๐ก๐ž๐ญ๐ฒ๐ฉ๐š๐ฅ ๐‘๐ž๐ฌ๐จ๐ง๐š๐ง๐œ๐ž: Tap into what really motivates your audience by incorporating universally relatable themes throughout your brand messaging, making every interaction feel as if it was personalized just for them. โžค ๐”๐ง๐ข๐Ÿ๐ข๐ž๐ ๐๐ซ๐š๐ง๐ ๐‚๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž: Merge what your brand stands for with how your team operates, fueling a work environment that not only boosts employee loyalty but also enhances the customer experience. ๐–๐ก๐ฒ ๐–๐š๐›๐ข-๐’๐š๐›๐ขโ“ Wabi-Sabi is a philosophy that celebrates the beauty in life's imperfections and the wisdom in its natural cycles. In the context of branding, it serves as a unique lens for understanding your challenges and opportunities. By adopting the Wabi-Sabi ethos, you align your brand with values that resonate on a deeper, more authentic levelโ€”both internally and externally. Facing brand message chaos? Let's talk. Sometimes, a conversation is all it takes to bring things into focus. ๐Ÿ“ง Meg@OnYourMarkCo.com / ๐Ÿ“ธ IG @megkypenaโ€จ โœŒ DISC: Id - Influencer โ€ข ENFP โ€ข Enneagram: 7 With over 20 years of experience leading brand and marketing initiatives for Fortune 100 companies and C-Suite executives, I tackle big, messy internal brand projects where the culture is sideways and leadership ain't happy. I connect the dots to turn things around, branding from the inside out. I have a Master's Degree in Organizational Communications and Development and certifications as a StoryBrand Guide and Level C Brand Architect.

Check out Meg Kypena's verified LinkedIn stats (last 30 days)

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