U2opia Mobile

1. Working with the founder's office and driving multi channel marketing for Message Central, a CPaaS solution to establish a promising brand in the CPaaS industry.

2. Liaisoning with the product, design and sales team for curating integrated marketing campaigns (organic and inorganic), partnerships and growth strategies driven by market and industry intelligence to ensure month on month business expansion.

3. Leveraging AI and maintaining the tech stack for centralizing effective implementation of strategies to consistently optimize brand funnel and reduce leakages.

4.  Monitoring user journeys and product analytics right from the first interaction between user and  product to continuously improvise the overall product experience.

5. Collaborating with sales and product teams for cross functional strategies to devise effective acquisition, engagement and retention strategies.

Growth Manager

JioMart Partner

1.  Managed and executed the Pan-India loyalty campaign “Rishta” of the JioMart Partner App to increase overall sales increase by approx. 30% through the campaign.

2. Curated campaigns and initiatives across customer life cycle as per channel visibility strategy to achieve sales, margin and customer penetration targets.

3. Collaborated with cross functional teams including category, marketing, and replenishment teams to align trade and promotion calendar with the market trends.

4. Identified and leveraged various assets/marketing opportunities to pitch to vendors/brands for exclusive offers and additional funding from them with respect to terms of trade.

5. Planned strategy and calendar for new launches and brand level discounts as per assortment strategy and price benchmarking from the pricing team to ensure competitiveness and drive sales for new SKUs and specific brands.

6. Designed effective marketing communication and managing the front-end of Jio Mart Partner App along with product related improvements to ensure enhanced customer experience.

Program Manager

Salesmate

1. Worked with the founder’s office to introduce initiatives, backed by competitor intelligence, industry research, and product analytics, to formulate data-driven growth strategies, product roadmap and improve upon performance metrics.

2. Formulated quarterly marketing plans, social media campaigns, collaborations, and partnership strategies, along with setting content and paid marketing strategies for different cohorts, and SEO standards.

3. Aligned the marketing, sales, & service functions, by reflecting upon the customer journey, personas, and direct customer interactions, to enhance the overall customer experience and product growth.

4. Optimized acquisition, onboarding, engagement, and retention for the platform and maintained the tech stack to reduce the funnel leakage from acquisition to conversion.

5. Took responsibility for cross-functional impact metrics of several initiatives to grow the average MRR

Senior Growth Analyst

Growth Analyst

Tata Steel

1. Performed Market Research in Delhi and Gurgaon to identify the behavior and pain points of the Builder Segment.

2. Explored new opportunities to increase conversion rate amongst builders & strengthen TATA Basera’s brand funnel.

3. Devised Basera 2.0 - an offering for the builders to leverage up sales for TATA Tiscon and cross-sales for the participating brands, analyzed the synergizing impact, and gathered the response to two different sets of offers through A/B testing.

4. Created a dynamic dashboard in Excel to analyze the varied consumer journey of different types of home builders

Inspire 2020 Summer Intern 

Learning and implementing all things Growth in a 0-10 journey.
A sustainability enthusiast, an avid reader, and an amateur writer.
https://greengist.substack.com/

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