Higher Dama Consulting, LLC

Founder

Shryne Group

General Manager, Expansion States

Senior Vice President of Sales, Expansion Markets

Altria

Led a team of 3 colleagues enabling enterprise capabilities that drive superior consumer experiences in retail digital marketing platforms.

Senior Manager, DMS - Retail Digital Strategy

Led a team of 3 colleagues in developing merchandising, promotional and product launch retail trade programs for Altria’s innovation company Nu Mark.

Senior Manager, Trade Marketing

Led a 30-person district comprised of 4 Unit Manager teams and a Senior Account Manager responsible for Altria’s sales in central Texas.

District Manager

Led Altria’s partnership with Sheetz and its 450+ retail stores and distribution center by selling and implementing trade programs that aligned to Sheetz’s retail strategies for mutual success.

Senior Account Manager

Led the development and implementation of wholesale trade programs, resulting in efficient distribution of new products and promotions across 3 operating companies.

Sales Merchandising National Manager

Led a sales team comprised of 6 Territory Sales Managers responsible for Altria’s sales in west Texas.

Unit Manager

Led a sales team comprised of 3 Territory Sales Managers responsible for Altria’s sales in the north Houston area.

Sales Development Associate

Managed sales, distribution and merchandising of Altria’s brand portfolio in the southeast Houston market.

Territory Sales Manager

I am a former GM and Sales VP for one of the top cannabis brands in the industry. I now work as a one stop shop for strategizing sales, marketing and multi-state expansion plans for cannabis brands, and helping to execute those plans. 

My goal is to help cannabis brands grow sales and expand into new markets with sustainable growth. My years of CPG experience, combined with knowing how to pivot and move within the cannabis industry, can help your brand scale to new heights!! Contact me today to learn more! 

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