Meiyin’s Passion Project

Career Coach & Mentor (Pro bono)

Head Of Marketing

Head of Brands, Premium

Head of Brands, New Categories

Area Group Brand Manager

Key contributor in brand activation for Glo, BAT’s next generation heated tobacco products. 
Acid test of working in a different culture and business environment (Japan)

Senior Manager, Marketing Innovations

Facebook

Pioneer and leadership team for Facebook Malaysia (now known as Meta) when they set up office locally. 
Responsible for aggressive advertising revenue growth, with quarterly targets and managing a roster of 12 clients, including Nestle, Biersdorf, P&G, L’Oreal, Mars and Astro amongst others. 
Considered a key partner and consultant to CMOs / Marketing Directors in leveraging Facebook and Instagram to deliver marketing objectives.

Head of Client Solutions

Mattel, Inc.

Functional leadership role, with matrix reporting lines and P&L responsibilities.
Drove strong and sustainable business growth via game changing brand-building for entire portfolio of brands. Revamped all agency partnerships to deliver improved brand strategy and consumer campaigns. 
Collaborated with and influenced distributors across 5 Southeast Asian markets.

Head of Marketing, Southeast Asia

Senior Marketing Manager, SEA

Carlsberg Group

Promoted from Brand Manager to take on the biggest brand for Carlsberg. Portfolio included Carlsberg green label, Carlsberg Gold and Carlsberg Special Brew.

Senior Brand Manager

In line with the company’s direction, I was tasked to launch and grow the premium portfolio i.e Somersby Apple Cider and Kronenbourg 1664. 
Grew a practically non-existent cider market into a thriving one today.

Brand Manager

Procter & Gamble

Managed Rejoice and Head & Shoulders for Malaysia and Oral-B and Pampers for Southeast Asia
Achieved record high shares for Oral-B in key markets and successfully relaunched Pampers in Indonesia and Vietnam.
Gained robust understanding of business, brand fundamentals and people development from an A-class company.

Asst Brand Manager Oral Care & Baby Care (ASEAN)

BiO-LiFE Marketing Sdn Bhd

Responsibilities
• Responsible for overall product and brand management of the category. This  
  includes sales & expense forecasting, media planning, promotions, brand 
  campaigns and activities related to the category.
• Manage press relations, product launches and consumer education campaigns. 
• Event management - organise health seminars frequently, featuring international  
  academicians and medical professionals.
• Set-up and managed the Bio-Life Privilege Card loyalty programme

Product Manager

Highly motivated, agile and creative leader of people, brands and businesses. 

I have 20 years of portfolio and brand management experience at both local and regional levels. My industry experience includes FMCG, tech, tobacco, alcoholic beverages, OTC healthcare and retail. 

Having spent more than a decade as a people leader and hiring manager, I am also extremely passionate about coaching, mentoring others to help them reach their full potential. I’m currently offering time pro bono to help people confidently navigate the workplace and develop their careers. 

Specialties: Portfolio / P&L management and pricing strategy, Brand launches, In-market brand activation, driving growth behind focus on fundamentals and identified key business drivers, development of through-the-line marketing campaigns to drive business outcomes, agency and team management.

Taplio

Meiyin Leong's Linkedin Analytics

Meiyin Leong

Want to drive more opportunities from LinkedIn?