URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Salesforce Marketing Lead

ID.me

Oversaw B2C Marketing Operations and programs. Managed and executed data-backed email marketing automations, user engagement campaigns, and ad-hoc communications out of Salesforce Marketing Cloud for both public sector and commercial products. Launched new personalized user journeys and refined programs by analyzing results based on user data. Developed key processes and tracked success in alignment with organizational KPIs. Supported and enabled sales teams with partner and user data. Worked cross-functionally across the organization with public sector, commercial, engineering, data, campaign management, and product teams to collaboratively execute member-centric campaigns.

Marketing Operations Manager

Indiana United Ways

Delivered marketing campaigns on behalf of Indiana United Ways state association (IUW) members in a Salesforce-backed digital engagement services effort through Salesforce Marketing Cloud (SFMC), Social Studio, Salesforce Philanthropy Cloud, and Einstein.

Led marketing and communication strategies for the biannual state ALICE research report, co-presented with community impact staff on relevant panels, created written and design content for web, social media, and email, integrated ALICE data into email and social marketing efforts across the state, and launched www.iuw.org/alice with ALICE simulator.

Strategized with IUW members and staff to maximize opportunities for regional outreach to gain new leads and reinforced strong brand messaging. Worked with members to gather local stories, photos, videos, and other ways to localize digital content.

Worked closely with IT staff and provided value-added alignment between IUW and UWW Digital Services Shared Team.

Managed an in-house marketing team to provide communications support to IUW, local United Ways, and United Funds in Indiana. Was responsible for the overall "look and feel" of all marketing and communication materials. Collaborated with IUW members and staff to develop brand-compliant approaches to donor and public engagement.

Led the design of relevant electronic and print publications and marketing pieces, such as the annual report, membership guide, and more.

Managed all digital marketing programs for IUW, including the website, public relations, online marketing, email marketing, earned media, and new media, while ensuring brand consistency and compliance with industry standards.

Led the redesign of www.iuw.org and launched the new website in 2020.

Strategically aligned marketing efforts with brand initiatives of United Way Worldwide (UWW).

Executed over 2 million emails through Marketing Cloud for United Ways in Indiana as well as Central New Mexico.

Completed Saleshood training.

Senior Director of Digital Services & Marketing

Seven Corners, Inc.

Developed and executed unique Seven Corners brand content for web, social, email, and digital advertising. 
Implemented digital marketing campaigns and drips through Salesforce Pardot and Marketing Cloud. Created and presented new marketing programs, strategies, and sponsorship opportunities.
Oversaw social accounts, including strategy and content.
Managed and coordinated with various vendor partners for digital marketing efforts.
Led show planning and direction (RIMS - Risk Management Society Annual Conference).
Executed and developed internal communications.

Content Marketing Specialist

Marsh Supermarkets

Developed and executed targeted email marketing campaigns through Salesforce Marketing Cloud and Audience Builder tool utilizing in-depth customer loyalty segmentation with over 500 different types of segmentations. Developed and executed geo-targeted email send campaigns for both weekly emails and monthly campaigns as well as for special events and promotions.
Presented segmented email marketing campaign strategy for Marsh at Oracle Data Cloud Sharegroup in Nashville, TN to members of Oracle as well as other grocery retailers.
Created and presented new digital marketing programs, strategies, and sponsorship opportunities.
Oversaw social accounts and social media strategy.
Managed and coordinated with various vendor partners for digital (web, mobile, beacons, etc). Provided technical and customer support for mobile app and web assets.

Digital Marketing Manager

Bloomberg LP

Responsibilities included developing yearly and quarterly planning calendars for Bloomberg’s marketing plan, working with new web product Bloomberg Law on social media strategy and implementation, website updates, online advertising campaigns, and B2B marketing strategy. 

- Managed projects that included website revamps, user experience testing, creative and copy, and migrating content
- Coordinated and managed 3rd party agencies 
- Supported Bloomberg events and conferences
- Updated website and social media outlets (@BloombergLaw) daily
- Worked with the newly acquired Bloomberg BNA in Washington, D.C. to help formulate a new integrated marketing strategy
- Contributor to Bloomberg Businessweek

(Global Data Products Division) Bloomberg Law and Bloomberg BNA

L'Oréal - Redken / Pureology

Responsibilities included developing and spearheading all global social media initiatives, maintaining a brand-aligned vision for all global web sites, handling all public relations requests, presenting marketing initiatives at business planning sessions, training and integrating new hires into L'Oréal corporate culture, and leading special projects. 

- Managed Coremetrics analytic reports and provided a full scope of website analytics.
- Led international site re-launch structure for over twenty countries worldwide
- Managed all social media strategies for both Redken and Pureology: updating Twitter, Facebook, and YouTube. (@Redken5thAve and @Pureology)
- Developed Expressions & Expertise lookbook (PureologySalon.com/education/lookbook) online for salon professionals as an interactive educational tool for the Pureology professional website: coordinated/managed with 3rd party agencies.
- Completed special projects including backstage coordination with stylists, media, and models for successful New York, London, Milan and Paris Fashion Weeks

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