MELANIE HILL's Linkedin Analytics

Results-driven leader with 25 years of experience engaging payers, providers, policymakers and consumers in meaningful, measurable marketing and communications that drive revenue and improve health and well-being. Proven ability to lead high-performing marketing teams and manage agency relationships supporting multiple initiatives, strategies and budgets; create compelling brand stories and content for complex products and industries; build and launch brands in M&A and global expansion scenarios; and drive marketing planning and implementation for product launches. LEADERSHIP STRENGTHS Doer • Collaborator • Relator • Keen Listener • Creative Thinker • Empathetic Leader • Change Navigator • Problem Solver • Reasonable Process Builder INDUSTRY EXPERIENCE Healthcare Technology (SaaS) & Services • Health System • Health Plan • Behavioral Health • Whole Person Care • Population Health • Wellness • Chronic Care • Vision • Dental • Senior Living • Cost Transparency • Pharmacy • Prescription Drug Monitoring CORE SKILLS B2B, B2C and B2B2C Marketing & Communications Strategy • Brand Development & Launch • Content Marketing • Product Marketing • Public Relations • Advertising & Campaign Strategy • Digital Marketing • Social Media • Omni-Channel Media • Marketing Research • Market Analysis & Competitive Intel • Website Development & Management • Merger & Acquisition Planning • Conference & Event Planning • Copywriting