MELANIE TISSOT

Set up, audit, management, optimization, follow up and reports of marketing campaigns on Facebook ads, Google Ads, Display RTB

Clients :
Izaho Botanicals
Fédération Française de Rugby
Domaine des Étangs
eBuyClub

𝙎𝙀𝙈 & 𝙎𝙈𝘼 Freelance I Webmarketing Strategy 💫

Les Meufs du Growth

Team Member 💪

ESV FRANCE

Définition de la stratégie Search (KPIs, verticales...), des budgets associés selon le calendrier de la marque et recommandations stratégiques selon les objectifs
Lancement, audit et gestion des comptes Search (Google Ads et Microsoft Ads)
• Structure initiale ou restructuration
• Mise en place des balises de suivi des conversions
• Mise en place des balises retargeting / listes d’audiences
Monitoring quotidien des campagnes Search fil rouge et des activations 
Reporting hebdo, mensuel... ponctuel ou automatisé (Datastudio, Google Slide & Sheet)
Accompagnement et relation client

Clients :
Izaho Botanicals
Fédération Française de Rugby
Domaine des Étangs
eBuyClub
Groupe Up

Consultante Media

GreenGo

Stratégies et pilotage des campagnes paid search & social

Consultante Paid Media

Digital Sparkks

Stratégies et pilotage des campagnes paid social

Consultante Paid Social

ESV Digital

⇢ Created and optimised ppc campaigns on a day to day basis, Google Ads, Bing Ads, Facebook Manager, DV360 (Search, Shopping, Display and Video)
⇢ Managed and optimised online advertising campaigns with budgets over 500k€/month, on different goals (branding, sales, ROI, reach, margin, COS, impression share...)
⇢ Created and edited advertising materials (images, photos, videos, posts) for our digital campaigns on Canva, Photoshop and Publisher
⇢ Presented creative recommendations to clients and creative agencies in order to improve current digital campaigns and as part of strategic recommendations for future campaigns 
⇢ Managed multi brand digital projects on an international level (Europe, US and Japan) Managed a team of 5 people, working on those multi brand projects
⇢ Presented KPIs reports and strategic recommendations to clients and partners 
⇢ Analysed campaigns for current clients and prospects in order to present KPIs and strategic recommendations, as well as optimisation recommendations
⇢ Organised meetings with clients and partners (Google, Bing, Facebook...) 
⇢ Guaranteed the satisfaction of my clients as their main contact points
⇢ Audited prospects' accounts and presented sales pitch/strategic recommendations in order to win new clients

Digital Marketing Project Manager

I was in charge of auditing, creating and managing SEM campaigns for several clients, in different industries, with budgets up to 500k€ per month. I created reports (Excel and Power Point) for my clients, to explain results and opportunities for their campaigns, always trying to take them a step further to make the campaign more productive and efficient. Presenting the best strategy for my clients was an important part of the job. Organising meeting with our partners (Google, Bing, Facebook) was thus also part of the deal in order to keep us updated on the new features.
Last but not least, managing small teams of Account Managers to work with me on the client accounts was an important part as we worked as a team.

SEM and Social Ads Senior Account Manager

I created and managed SEM campaigns (technical set up and editorial management), I analysed the campaigns in order to find opportunities and to improve the results. I presented the reports I created on a monthly or weekly basis to my clients. I took part in clients meeting and partners meeting. I worked with other team members on each accounts.

Account Manager SEA/SEM

Equinoa

Working along with the Digital Marketing Executives and the Director of Digital Marketing, I actively participate in the online marketing and communicating process of the Agency's clients.
I am in charge of optimising the online presence and visibility of several clients on different channels (social media marketing, search engine advertising, search engine optimisation, email marketing...).
 
 SEA:
→ Create Google AdWords or Bing Ads accounts
→ Manage PPC campaigns on a daily basis: Search, Display, Shopping, GSP…
→ Help building the SEA strategies in order the achieve our clients’ objectives (sales, ROI, online visibility…)
→ Analyse the performance of each campaign to determine and set up optimisations 

SEO:
→ Audit clients’ websites and present on-site and off-site recommendations
→ Create SEO optimised content
→ Set up backlinks strategy
→ Analyse keyword positions with Yooda and SEM Rush
 
Social Media:
→ Facebook page management: create and publish Facebook posts (graphic design and editorial) 
→ Analyse the performance of each posts and present recommendations
→ Help managing the Facebook Ads campaign 

Analytics:
→ Analyse the performance of each websites
→ Help presenting recommendations for our clients’ global digital strategies 

Emailing:
→ Semi HTML integration of newsletter in Dreamweaver
→ Analyse the performance of each newsletter campaign and provide recommendations


→ Sectors: Cosmetics, Textile
 
→ Countries: France, United Kingdom, United States, Germany, Italy et Spain
 
→ Language: French, English, Spanish 
 
→ Tools: Google Analytics (certification), Google Search Console, Google AdWords, Bing Ads, Smart Focus, Mail Jet, Yooda, Radarly, Suite Office, Dreamweaver

Digital Marketing Executive Assistant

VLV Arquitectos

DEFINE AND DEVELOP THE MARKETING STRATEGY
→ Analyse the company’s needs and define the objectives to be achieved and the strategy to set up
→ Set up the marketing actions and create multichannel content to promote the activity and reach leads 

PROJECT MANAGEMENT
→ Help coordinating and managing project
→ Manage project budgets

ADMINISTRATIVE MANAGEMENT
→ Establish cost control processes to manage the company’s expenditures 
→ Help controlling the administrative process of architectural projects
→ Deliver financial reports
→ Analyse and forecast sales
→ Employee management (leaves…)

→ Industry: Architecture and Construction

Marketing and Administrative Assistant

Adecco Employment Services

Assist the Human Resources Director and participate to the recruitment process:
→ Edit job descriptions
→ Publish job offers
→ Receive and select candidates’ resumes
→ Participate to the selection process and to the decision making process

Human Resources Assistant

Experienced Digital Marketing Expert 💥  I have a strong background in delivering and monitoring paid media (PPC) and display (RTB) campaigns across Paid Search, Paid Social, and Display platforms (DV360, Taboola, Teads...). I mostly worked on Travel, Luxury, Furniture, Retail client verticals.

Currently working as a Freelance Digital Marketing Consultant, helping small companies and brands within the Natural Cosmetics, Sports, and Retail verticals thrive and achieve online marketing goals through providing strategy, planning, activation and reporting. 

I am a curious person, with a bright personality, fluent in English, French and Spanish, with extensive knowledge of Search Ads, Facebook Ads and DV360.

👉  Let’s talk about your project : melaniet.freelance@gmail.com

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