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Melanie Borden's Linkedin Analytics

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Melanie Borden

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I use the strategy and tools I built for myself to help C-suite executives align their real-life expertise and LinkedIn presence to create opportunities and relationships at scale. Just a few years ago, everyone around me was losing their job, and I didn’t know where I’d turn if I lost mine. I turned to LinkedIn to start building my personal brand, opportunities, and a business. I’d successfully created marketing strategies for my employers– tech companies, retail, and high-growth startups–so I leveraged those skills to build my own. I used my experience in marketing oversight, social media, strategy, reputation management, and others to make my own brand visible, approachable, and attractive to customers. It worked! I grew my platform, my reach, and my bottom line. Since then, I’ve worked with brands including C-suite executives, companies, and non-profits to expand their reach, amplify their messaging, and increase their marketing effectiveness. I’ve been featured in LA Weekly, Good Morning America, Daily Mail, CXO Outlook, The Epoch Times, Working Mother Media, Hip New Jersey, New York City Biz List, HeyOrca!, CBT News, and most recently, the Wall Street Journal. I work best when I combine my team of LinkedIn community managers, creative writers, and designers with your in-house team of marketers giving you a consistent presence and fast impact on this platform. In the past few years, I helped executives use LinkedIn to: - Sell-out a professional conference - Create new sales opportunities - Quadruple annual revenue - SKYROCKET their reach and visibility - Help an executive go from VP to SVP (Plus, I helped a few optimize their profiles as they plan for their next move.) When you’re ready to go from lurking to leveraging on LinkedIn, let’s talk. You can contact me here or on my website www.humantobrand.com, or email me at [email protected]

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