Melanie Borden's Linkedin Analytics

Visibility isn’t luck — it’s strategy. I build visible leaders and trusted brands that drive credibility, opportunity, and growth. Hi, I’m Melanie. Not too long ago, everyone around me was losing their job, and I didn’t know where I’d turn if I lost mine. So, I turned online. I started building my personal brand, opportunities, and business from the ground up. I’d spent years creating marketing strategies for tech companies, retail brands, and high-growth startups, so I leveraged those same frameworks to build my own. It worked. I grew my visibility, reach, and revenue — and discovered that building an executive brand isn’t about vanity. It’s about strategic visibility — becoming the obvious choice in rooms that matter.. Since then, I’ve partnered with executives, founders, nonprofits, and leadership teams across industries — from emerging tech to investor-backed enterprises — to build executive visibility systems that generate measurable business outcomes. What we do at The Borden Group goes beyond ghostwriting or positioning. It’s a full-scale visibility and go-to-market strategy — grounded in lived experience — that combines strategy, creative, and execution. We partner best with teams ready to move fast, stay consistent, and translate brand presence into pipeline results. Our work helps leaders and organizations: Sell out conferences and speaking engagements Build new sales pipelines and accelerate go-to-market traction Skyrocket executive visibility across tech and business media Land board seats and advisory roles Launch books that open doors to thought leadership and revenue Scale internal marketing systems and content operations Create new revenue streams aligned with business growth If you’re a founder, operator, or investor ready to grow your company and your credibility, you’re in the right place. My upcoming book, Theatre of the Mind, is a playbook for leaders navigating mindset, visibility, and influence. → Available for pre-order November 1, 2025. Connect with me here or at www.humantobrand.com Subscribe to my weekly newsletter: humantobrand.com/newsletter Gain actionable insights to elevate your personal brand, amplify influence, and future-proof your leadership impact.