Mindful Goods

Sales Manager

Simetrik

• Project manager of Bancolombia's software (SaaS) implementation project. Increase of growth and acceleration of project implementation. Achieving weekly growth of 5%. 
• Managing and monitoring software vulnerabilities closure with QA department.
• Project manager, financial analysis, and consulting for TCC and Casaideas software implementation project.

User Success Manager

Saludtec

• Managed and developed launch strategy and execution of project Aline Ortodoncia (telemedicine dental service start-up). 
• Designed and developed Lead Generation Strategy, Client Acquisition Funnel, Customer Journey, Customer Experience, and E-mailing strategy within the connection, service, and interactivity with the user.
• Developed Operations and Customer Service department, developing its structure capacity, team management, establishing service policies and times of execution and, managed booking operations and established customer experience guidelines. Analysis of needs and response rates, and developed improvements in operations capacity, in order to guarantee an appropriate service to leads, acquired clients, and any requests from users in any of the different channels of customer service.
• Developed rebranding, look and feel, brand personality, communication and content guidelines for Aline brand and its use within Social Media and Content Marketing Strategy, working alongside with design team and marketing agency.
• Planned, developed, and executed Digital Marketing strategy, managing Social Ad campaigns (Facebook, Instagram), with an appropriate budget management and accurate delivery to target audience.
• Managed packaging decisions and budget management with design team, relationship and negotiations with suppliers.

Project Launch Manager - Aline Ortodoncia

Colvin

• Led and managed German market sales and growth, in strategy and execution. Developed and executed Influencers Marketing, Brand Ambassadors and Content Marketing strategies for CPA Influencers channel (No.1 channel in Colvin Germany, representing ~55%-65% of total sales in the country). Built a model of top influencers performers, optimizing performance and sales per influencer, ensuring to work with appropriate profiles, quality traffic generation (+20%), and accurate brand communication/product placement. Increased sales +40% vs plan (08/19) and generated a decrease in spending, with a -20% CAC reduction (08/19).
• Analyzed historical data of sales in Colvin Germany and a further analysis and study of the German Market, in order to optimize the portfolio offered to the country, according to market trends and purchasing behaviors. Managed and execution of new collection project, budget management, product development and launch campaign, leading cross- functional teams for multi-territory product campaign (also for Italy/Portugal). Product of new collection, No.1 selling product in Germany, achieving 18% of total sales in the country in the 1st month (11/19).
• Developed and executed Q3 OKRs, supporting Paid and Organic Digital Channels sales performance. Helped improve CRM - Direct Mail Channel by 5%, and reassess spending of Paid Channels, improving performance by 16%.

Business Development Germany - MBA Internship

Integra Producción y Logística

• Managed market entry and growth strategy of Integra in North Coast Region and its positioning in the new market. 
• Developed sales and B2B marketing strategy targeting new clients, resulting in +50 new clients portfolio for the company.
• Acquired and managed new clients projects (e.g. Diageo), from planning with client, budget management, to execution, leading Production team and external partners, accomplishing +USD$40K in sales for Production BU in 1st trimester of operations, exceeding target for Q1 by 65%.

Sales Director

Laboratorios Borge

• Established marketing and product development strategies. Redesigned all product portfolio (branding, packaging, formula improvements, negotiation with suppliers), leading cross-functional teams. Increased sales of Body Lotion Product Line by 75% in 1st year of rebranding.
• Developed by scratch the E-commerce department (participation in external sites), delivering a growth of 37% from Y1 to Y2, with a market entry in 82 cities in Colombia.
• Strengthened and grew Drugstores channel by introducing Menthobless product in Éticos Ltda. (+280 drugstores nationwide), reaching 30% of total sales in the Drugstores channel in Y1.

Marketing Director

Loyalty Public Relations

• Developed Public Relations and worked as PR and Marketing consultant for Tech, Healthcare, and FMCG clients (Claro, Huawei, Lenovo, Gemalto, Bimbo, Afidro, Unísono). Managed and executed national campaigns, product launch marketing campaigns (Lenovo’s Smartphones BU, Huawei P7) and sports sponsorships launch campaigns (Claro ATP+PGA Sponsorships, Huawei Independiente Santa Fe Sponsorship), media crisis management (Afidro), managed media coverage, and relations with media and different stakeholders.
• Built strong relationships with +150 leading journalists nationwide and achieved +400 free press publications in +50 top-tier media.
• Designed, conceptualized, and executed sports media campaign to motivate peace and security increase in stadiums, for partners Coca-Cola Co. and Ogilvy. Managed participation of +10 media and leading journalists in project development and press conference, with coverage in +15 top-tier entertainment media.

Account Executive

Telefónica

Gestión de Comunicaciones internas y externas de Telefónica (Para las marcas Movistar y Telefónica Telecom. A partir de Abril y Mayo, luego de la fusión entre las dos marcas, gestión de Comunicaciones para la marca Movistar).

Estudiante en Práctica Comunicaciones

Marketing, diseño y desarrollo de productos. Propuesta de conceptos innovadores, identificación de patrones en el consumidor y oportunidades de innovación, conociendo las categorías de productos para identificar tendencias y entender las reales necesidades del consumidor frente a los productos ya existentes.

Analista de Mercadeo

FT MBA, Journalist, and Communications Major (Cum Laude) with +8 years experience in Market Growth Strategy, B2C and B2B, in multiple industries, through cross-functional planning and execution. Strong entrepreneurial spirit, creative and analytical thinker, passionate about Sustainability and Innovation. Team player and results driven through data-based decisions and a thorough understanding of the objectives and real needs of the organization. Strong communication, relationship building, and interpersonal skills, with high attention to detail while working under pressure and in fast-paced environments. Fully fluent in English and Spanish.

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