Melanie Wilson, MBA's Linkedin Analytics

As a strategic product leader with over 10 years of experience in product development, management, and strategy, I am passionate about solving customer problems and driving business results. I have a Master of Business Administration with a focus on marketing and music business from Belmont University and a Bachelor of Science in Radio-Television Production from the University of Central Florida. My skills include product vision, strategy, pricing, and deployment, continuous product discovery habits, user research, Agile delivery methodologies, project management, cross-functional collaboration, relationship building, communication, growth mindset, and problem solving. I am proficient in various tools and technologies, including Microsoft Office Suite, Google Workspace, JIRA, Trello, Google Analytics, Hotjar, Optimizely, Figma/Figjam, Miro, Calendly, Airtable, Usertesting.com, and Klaviyo. I have extensive experience overseeing multi-million dollar product lines in the media and entertainment industry. As a Product Manager II at Ramsey Solutions, I evolved the B2C media product portfolio, resulting in a 24% increase in listen and watch time for Ramsey Network's web experience. I also decreased the crash rate for the Ramsey Network mobile app by 13%. At McClatchy as a Sr. Product Manager, I grew the B2B digital advertising product portfolio by implementing and scaling new products and solutions, resulting in a ~$4M revenue increase. As a Product Manager at Cox Media, I grew the mobile, VOD, and online audience extension product portfolio, resulting in a ~$2M revenue increase. I have completed various trainings and certifications, including Continuous Discovery Habits Master Class with Teresa Torres, SVPG Training, IAB Digital Media Sales Certificate, and Product Management Essentials Certificate. Overall, I am a results-driven and customer-focused product leader with a track record of driving business growth and solving complex problems.