Voyager Communications, LLC

Fractional Chief Marketing Officer execution and strategy that drives revenue.

Founder/Fractional Chief Marketing Officer

Square 2

*Lead a team of writers, UX designers, developers, and paid media specialists in building revenue-generating campaigns at HubSpot’s first diamond partner agency 
*Spearhead demand generation, brand, and, content marketing strategies with client partners at global B2B engineering, financial services, cybersecurity, and SaaS organizations.

Senior Growth Marketing and Client Success Strategist

The RepTrak Company

*Spearheaded global leadership for the brand; public relations, content marketing, internal communications, strategic marketing initiatives, planning, budgets, and managed agency partners worldwide consistently driving over $5M in pipeline MoM.
*Championed the new brand, company name, and product positioning while driving growth and product marketing campaigns.
*Member: Diversity & Inclusion Taskforce

Vice President, Head of Global Marketing

*Shaped and supported global integrated marketing strategies; developed and executed innovative sales collateral, digital marketing, presentations, advertising, digital apps, global website, conferences, and events. 
*Directly drove over $16M in closed global revenue.
*Increased website content engagement by 363% and conversion by 122%.
*Earned PR in the New York Times, Wall Street Journal, Bloomberg, Business Insider, The Globe and Mail.

Senior Director, Global Marketing 

*Piloted all digital content marketing and social media results; developed and mentored the company’s first editorial and social media team and fostered the content creation process.
*Outperformed social media and editorial engagement by +400% year over year.
*Collaborated cross-departmentally to maximize global corporate communications.

Director, Digital Content Marketing & Social Media 

Endurance (Bluehost, HostGator, MOJO Marketplace, Constant Contact) 

*Pioneered content development and process for 2015's #1 entrepreneurial advice app, generating over $250K in revenue by leading global focus groups for potential corporate partners; coached, trained, and mentored 25+ senior writers, influencers, designers, and social media specialists from Entrepreneur, Time, Wired.
*Ignited revenues to $1.1B in 2016 from $630M in 2014; established Endurance’s first content marketing process serving 5.4 million subscribers.
*Conceptualized and authored CEO blog, internal employee SMS-messaging platform while revitalizing company intranet and public-facing website content.
*Drove social media follower engagement by 50% per social network over 6 months; Instagram 400+%.
*Cross functionally collaborated with key contacts from Google, Yelp, Yellow Pages, Insightly, and Kabbage to maximize small business content strategies and engagement.

Content Engagement and Social Media Manager

Small Business Blog Solutions

*Founded and orchestrated the delivery of a full-scale digital marketing consulting business; branding, website development, strategic sales, marketing, social media, fiscal administration, human resources, visual design, and operational standards
*Exceeded all P&L accountability measures through persistent strategic planning and the analysis of new client growth in increasing market share
- Select clients: ECI Software Solutions, Citizens Bank, Constant Contact, nDash, Franchise Business Review, Bluehost, HostGator, MOJO Marketplace, Coldwell Banker
*Delivered presentations at Constant Contact, “How to (Quickly) Dream Up Content Marketing Ideas that
Convert,” “Write What’s Right for Your Brand,” and Microsoft NERD Center, “Content Marketing 101: What is it? Why does it matter? How the heck do I do it?”

Founder / Editorial Lead

Loomis, Sayles & Company

*Optimized website strategy through content creation, digital campaign collaborations, SEO and SEM tactics, CRM and ad server integration, and analytics reporting/interpretation.

Web Marketing Manager

Wellington Management

Client Services Manager

Fractional Chief Marketing Officer who partners with B2B organizations primarily in tech and financial services. I map growth marketing strategies and execute against them with go-to-market/nurture/account-based campaigns, all things content-marketing related, and brand-building capabilities. When marketing can mean many things, Melanie's philosophy centers around meeting audience needs while driving consistent and predictable revenue.

80% of CEOs are dissatisfied with their CMOs. 

Solution: Stop wasting time recruiting, onboarding, hosting listening tours, and drowning in bureaucracy, only to do it again in under four years when you inevitably part ways because your CMO is doing everything (and therefore nothing) -- consider a highly-focused fractional who executes. 

https://lnkd.in/e2GqGZ2t.

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