Melanie Piard's Linkedin Analytics

My focus is to consistently deepen my understanding of how to leverage market orientation to create meaningful connections between brands and their audiences. I develop innovative strategies that are tailored to context, market/consumer trends and product market fit, allowing brands to become part of the conversation and create memorable, impactful experiences. With a proven track record of success in developing and executing multi-channel marketing plans, I'm adept at working in cross-functional teams to develop and implement strategies that drive brand growth and engagement. My experience in both agency and in-house settings has given me a unique perspective on how to best leverage brand and product marketing strategies to achieve business objectives in industries such as Entertainment, Technology, Edtech, Food & Beverage, Fashion, Beauty, and Health & Wellness and more.