Ferrara

* Spearhead 360 marketing planning and execution for video, earned and paid social, influencer, audio, website and eCommerce channels; collaborating closely with in-house and external agency partners on creative assets
* Drive short and long term strategy and commercialization of product development and packaging graphics for 7 Funables licensed properties, collaborating closely with partners like Mattel, WarnerBrothers, Nintendo, and Viacom
* Track Circana (IRI) consumption data on a monthly basis and provide updates to Senior Marketing Leadership (CMO)

Associate Brand Manager

* Led Lemonhead partnership with National Breast Cancer Foundation, which included a sold out event (250+ attendees) on National Pink Day that empowered women to prioritize their health
* Managed Wonka Magic Hat innovation and Black Forest Organic formula renovation commercialization projects; which included equipping Sales Teams with Sell Stories to effectively sell these new products in to key retailers

Brand Analyst

Bounteous

* Partner with C-Suite/Leadership team on writing blog posts, company-wide emails, social media posts, and promotion of speaking engagements
* Authored 11 press releases to announce news including executive hires, office expansion, charitable donations, and culture award wins
* Led social media strategy for 5 DEI initiatives, including Black History Month, Women’s History Month, and Pride Month
* Collaborate with Talent & Culture team to promote Bounteous recruitment efforts and culture via Built In Chicago, email newsletters, social media posts, and website content

Brand Marketing Specialist

Ogilvy & Mather

* Coordinated integrated marketing communications for global CPG brand (SC Johnson)
* Launched 6 product innovations under overarching brand platform
* Managed project stakeholders across agencies, vendors and clients
* Tracked budget and scope; ensured projects stayed within budget
* Implemented Nielsen data and best practices in film executions
* Supervised creation of brand guidelines book, which ensures cohesive design and messaging across film, digital and shopper assets

Global Account Executive

* Led film production for campaign that launched in 10 markets
* Organized event logistics for 5-day creative workshop with 50 attendees
* Prepared documents and itinerary for weekly client status meeting
* Composed meeting contact reports; distilled notes into digestible format

Assistant Account Executive

Mandle Design, Inc.

* Served as account and project manager at creative advertising agency
* Partnered with 12 clients to align on brand strategy and marketing plans
* Oversaw event management for 6 new coffee flavor “release” parties; over 100 people attended and 10% of attendees were new customers
* Crafted written and visual content for website and social media projects
* Built “sales kit” to help bring in prospective clients in target markets
* Utilized Basecamp to create timelines and assign tasks to teammates
* Managed interns and delegated projects to match their skills and goals

Quad Cities Area Locals Love Us – 2 Year Winner - #1 Website Development firm.
Social Brand Forum attendee - Fall 2015.

Director of Emerging Media and Client Relations

The University of Iowa College of Pharmacy

* Utilized Microsoft Excel to make Alumni Database which included over 250 College of Pharmacy graduates
* Assisted 13 faculty members in updating annual Electronic Curriculum Vitae records

Communications Assistant

Medix Dental - Dental Technology Integration

* Collaborated directly on a weekly basis with Company President and Chief Development Officer to establish goals and media content for Facebook, Twitter, LinkedIn and Pinterest profiles

Social Media Coordinator

* Acted as administrator for Facebook, Twitter, LinkedIn and Pinterest pages, increased Twitter following by 15%, and created a Medix Company Page on LinkedIn
* Contacted clients about attending Client Appreciation Day and boosted attendance from 40 to 65 (30%)
* Interviewed staff members for “About” section of new Medix website and compiled information into paragraph format to highlight staff experience and expertise

Internet Marketing and Media Relations Intern

Putnam Museum

* Orchestrated monthly “Martinis and a Movie” event for member holders and helped brainstorm themes, create centerpieces, and assemble tables constructively
* Actively contributed to the Bumper Sticker Promotional Contest for Tornado Alley 3-D by calling 50 local businesses about participating, issuing promotional fliers, and updating related social media
* Attended “Niabi Zoo Family Day” event and generated public interest in Putnam activities by distributing fliers and greeting passerby in a friendly manner
* Re-organized marketing binder with over 1,000 ads and clips

Marketing Intern

The University of Iowa Career Leadership Academy

* Utilized iPad to cover bi-annual events “LeadersLive” and “Etiquette Dinner” and created iMovie productions featured on official website and YouTube channel
* Increased CLA’s LinkedIn Group Membership by 5%, raising membership from 600 in mid-January to 633 in early May
* Re-designed website using Microsoft Publisher to make content visually appealing and attract more traffic

Media and Public Relations Assistant

Wartburg College

* Clipped newspaper articles from area newspapers about Wartburg and arranged them on bulletin board in front of Admissions Office for prospective students to view
* Assisted marketing department by writing news articles which covered events on campus to be featured via online webpage

Communication and Marketing Department Assistant

Hi there! I am a marketing & communications professional with 10+ years of experience in creative advertising and marketing manager roles.

Having had experience both on the creative agency side and in house brand marketing, I love connecting the dots between the marketing team's vision and creative execution. Plus, seamless management of internal stakeholders and agency partners.

Driving the creative process and managing 360 marketing campaigns is my specialty, and I'm also well versed in foundational content strategy, including the creation of brand positioning and guidelines.

Additionally, I bring consumption (Circana/IRI), portfolio management, commercialization, and sales strategy experience to the table.

Please feel free to reach out via LinkedIn or over email: melaniekelley111{at}gmail.com

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Melanie Kelley's Linkedin Analytics

Melanie Kelley

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Melanie Kelley

Want to drive more opportunities from LinkedIn?

Melanie Kelley's Linkedin Analytics