Elevatix

Elevatix is an ML-powered revenue-growing solution for mobile games monetization. The platform delivers smart segmentation and personalized IAPs tailored to each player.

By analyzing vast amounts of in-game events in real-time, we generate highly effective personalized offers tailored to each player's behavior. Our custom bundles, dynamic pricing, triggers, and delivery frequency can boost revenue by up to 20%, while simultaneously enhancing player engagement and retention.

With an easy-to-integrate SDK and mature machine-learning models, you’ll start seeing results in as little as one week. Our solution reaches 100% of players, relying solely on behavioral attributes—no personal data is required.

Unlock your game's full revenue potential with Elevatix!

Head of Growth

Women in Games 

- Provide guidance and resources to help individuals understand and access career opportunities in the gaming industry.
- Create safe spaces for knowledge exchange, collaboration, and meaningful discussions to drive social change.
- Advocate for gender equality by speaking at international gaming conferences such as Digital Dragons (Krakow, Poland) and PGC Helsinki (Finland), where I share insights on inclusivity, leadership, and innovation.

Ambassador

WePlay Ventures

WePlay HUB Accelerator Program is an online, English-based accelerator program that brings together seed-stage game studios from Europe, Central Asia, and Turkey.

Mentor

devtodev

- Sales Strategy Development: Designed and implemented comprehensive sales strategies to promote Devtodev’s analytics solutions, focusing on customer acquisition and retention.
- Client Relationship Management: Built and maintained strong relationships with key clients, ensuring satisfaction and long-term partnerships.
- Revenue Growth: Consistently exceeded sales targets by identifying new business opportunities and optimizing the sales pipeline.
- Team Leadership: Mentored and guided junior sales team members, fostering a culture of collaboration and high performance.
- Product Advocacy: Acted as a trusted advisor to clients by showcasing how Devtodev’s tools could enhance user engagement, predict churn, and maximize revenue through data-driven decisions.
Key Achievements:
- Successfully onboarded multiple high-value clients in the gaming and mobile app sectors.
- Contributed to a significant increase in annual revenue by leveraging data insights to tailor client solutions.
- Represented Devtodev at industry events, strengthening the company’s reputation as a leader in product analytics.

Senior Business Growth Manager

- Research and analyse new markets, generate quality leads and close deals
- Plan and prepare sales pitches and presentations
- Manage contracts review and approval process
- Manage relationships with existing partners 
- Build and maintain strong, long-lasting client relationships
- Continuously monitor market trends and competitive landscape to identify new opportunities
- Сonduct cold email campaigns
- Participation in events and conferences (online and offline)
- IT PM tools: JIRA, Confluence, Trello, MS Excel etc.

Sales Manager

Junior Sales Manager

Smartsub

- Worked closely with cross-functional teams across the Belarus, Estonia and Russia to lead the marketing and dev teams to maintain focus on the objectives of high priority according to the business goals of the project.
- Communication with stakeholders about property products and services, respond to every request and question, keep all necessary data up-to-date

Project Manager (AI Google ads assistant)

BAA Training

- Communication with clients about property products and services, respond to every request and question, keep all necessary data up-to-date. 

Customer Support Assistant

Vilnius Tech Park

- Developing and executing growth strategy, including  market research, data-analysis, user acquisition.
- Communication with clients and stakeholders about property products and services, respond to every request and question, keep all necessary data up-to-date. 

Project Manager/Customer Support Assistant

Product analytics | devtodev 💙| Women in Games Ambassador

Over the past 7 years, I’ve focused on helping game developers and publishers adopt a data-driven culture, enabling smarter decisions and achieving impactful results. 

Now, as Head of Growth at Elevatix, I’m channeling this expertise to innovate monetization strategies that empower mobile games to reach their full potential. Elevatix is the first-in-class AI engine for mobile games' IAP monetization. Our solution helps you monetize smarter, analyze deeper, and optimize faster.

In addition, I’m a Women in Games Ambassador, a podcast host, host online courses on Product Analytics, a mentor, and a speaker at the leading gaming conferences.

Let’s connect to explore opportunities for collaboration and growth!

____________________________
🎤 Past speaker appearances:

Devcom 2025 🇩🇪
Women in Games Ambassador-Only Conference 2025 🇬🇧
WePlay Hub (private session) 2025 🇳🇱
DevGAMM Lisbon 2024 🇵🇹
Pocket Gamer Connect Helsinki 2024 🇫🇮
Digital Dragons Krakow 2024 🇵🇱
Imaguru Startup Hub Vilnius 2023 🇱🇹

Taplio

Melanya Laz's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Melanya Laz's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Melanya Laz's Linkedin Analytics