Melany G.'s Linkedin Analytics

Ever cognizant of the Dunning-Kruger effect, I live my life *knowing* I don't know what I don't know. For this, I periodically hesitate to use labels like "expert" and "accomplished" because in a field like Marketing Operations working with MarTech tools, every day is a learning event. My background and passion are in the arts. I am a storyteller. This segues nicely into the realm of data. I love data too, and seek the story in the data. Voilà. Below is the more cut and dry overview of my "accomplishments". I can always learn more and do better. Proficient analyst and manager with track record of success in marketing operations, lead management, data analysis, marketing strategy, complex program and project management in heavy machinery, safety management, higher education, oil & gas, not-for-profit and wholesale distribution industries. • Delivering key insights into marketing and business development activities allowing for a data driven approach that maximizes ROI. • Global and regional business operations, including devising, developing, deploying, and managing business processes. • Spearheading new business development, diversifying product line and customer base. • Proven project management skills, facilitating complex projects and timelines. • Well-versed in G-Suite and the full Microsoft Office Suite (Project, Visio, MapPoint, PowerPoint, Word, Excel, Access, SharePoint, Outlook), ZoomInfo/DNB/IndustrialInfo list pulling/scrubbing, NPS Surveying, Asana, customer relationship management tools (Salesforce, Microsoft Dynamics), analytics (Tableau/Einstein Analytics), marketing automation tools (Pardot), visualization tools (SF Dashboards and SF Maps), OKRs, quality management systems, and business process management software.