Melanie E. Bednar's Linkedin Analytics

SENIOR FEMALE PEOPLE LEADER: international (Europe, Asia, and North America) and across Demand functions (category & business strategy, brand & retailer marketing, sales, strategic revenue management). * PASSIONATE about people development, the environment, outdoor sports, traveling, healthy living, and creating positive change. * X-CULTURAL experiences in FMCG, category leadership & marketing/sales, consumer & market research, as well as media and business consulting. * X-FUNCTIONAL expertise in evidence-based marketing, connecting people and communication; such as building collaborative relationships, and turning the complex into simple and compelling stories. KEY STRENGTHS: vision & purpose, people leadership, marketing, strategy, category & sales, brand management, consumer insights, market research. Research on consumer insights published in leading journals, including the Journal of Business Research and the Journal of Product Innovation Management, a monograph, and four book chapters, as well as presented at several international conferences in North America and Europe (full list of publications available upon request).