Melih Oztalay

Smartfinds Internet Marketing

It’s hard to navigate the complexities of today’s digital marketing landscape – especially when everyone who’s taken an online course declares themselves an expert. Smartfinds Marketing is a digital marketing agency with over 25 years of experience partnering with national and global companies.  SmartFinds is about the art of digital communications combined with the interpretation of results to manage a successful web presence for businesses.  The management of this success is achieved through the understanding of the marketing process, its activities, and strategies.

We are able to bridge the gap between technology tasks and the process of marketing practices and activities.  Our solutions include Website Marketability, Content Marketing, Inbound Marketing Ecosystem, Social Media Marketing and Digital Advertising strategies for a complete web presence solution.

Creative strategies. Innovative ideas. Use the full power of the digital marketplace with us!

Courageous Persuaders

Courageous Persuaders is a high school video scholarship competition that was created to raise the awareness of underage drinking and make a difference to reduce tragedies.  The original founder of Courageous Persuaders, John Barczyk, asked me to help the organization with their web presence in 2007 and it has been my pleasure to help out in this worthy cause with our team at SmartFinds Internet Marketing.

Web Marketing Consultant

The Roeper School

Helped to facilitate technology related issues as the Chairman of the Technology Committee within the school over two terms on the Board of Directors covering six years.

Chairman, Technology Committee, Board of Director

SpeedLink Internet Solutions

Developed business, business growth, and increase revenue from no income to over 7-figures. The process required continual innovation and strategy in order to maintain a competitive edge in the Internet connectivity, Website Development and Website Marketing.  The company was considered an Internet Service Provider (ISP) during the early years of the Internet's commercialization.

Melih Oztalay Improves Digital Marketing Results | $30M+ generated for clients | Helping businesses increase by 200% their website conversions by optimizing their landing pages & CTAs

Hi, thanks for dropping by my profile!

I am Melih Oztalay, a digital marketing strategist with over 35 years of experience and a proven track record of success. If you search my name on Google, you will find a wealth of information about my accomplishments, which span a wide range of industries and companies including BASF Chemicals, Delphi, McCann Erickson, Union Pacific Compuware, Big Boy Restaurants, HCA Hospitals, Soave Enterprises, Lipari Foods, Penske Automotive Group, Guardian Industries, Wendy's Restaurants, Ziebart, and many more.

My career in digital marketing began in 1994 when I transitioned my marketing firm fully online. Since then, I have specialized in helping companies improve their web presence through innovative digital marketing strategies. As a growth consultant for manufacturers, automotive suppliers, and franchisors, I have been recognized as a pioneer in the field, running an award-winning agency that focuses on the future.

Today, I spend most of my time as a strategic discussion partner to CEOs & CMOs who are looking to unlock their marketing success. I challenge C-suite leaders and marketing teams to think differently about the future of marketing, strategy, and messaging. I also help them embrace new and emerging technologies to expedite their go-to-market tactics and ultimately drive sales growth. 

As a subject matter expert on digital marketing, I speak at industry events and engage with B2B influencers on streams and podcasts. My global team is dedicated to executing sound strategies for our clients, using our entrepreneurial 4-A's approach to digital marketing: Anticipating, Accepting, Adapting, and Adopting change. This approach has been time-tested to improve marketing speed and success.

A few of the companies I’ve helped turn into industry sector leaders are:

◆ SmartFinds revamped the website and social strategy of an up-and-coming self-help influencer which resulted in an audience growth of over 1,100% in a 14-month period. 

◆ Confidential UCaaS Client - Conversion-rate optimization reduced website bounce rates from +80% to 4.6%.

◆ Confidential Startup Client in pharmaceutical space - Delivered +600K new site visitors in 3 mo. thru integrating social sharing with no-cost content distribution.

Most B2B companies are still optimizing for rankings.

Buyers have already moved on.

AI is quietly changing how prospects discover vendors, evaluate options, and form opinions—often before they ever visit a website.

That shift raises an uncomfortable question for B2B leaders:

👉 If an AI system were asked to recommend companies like yours today… would you be referenced?

This new article is inspired by a conversation where I was a guest on a podcast discussing how AI is reshaping B2B visibility—breaking down what AI-Driven B2B SEO actually means in practice, why being understood and referenced now matters more than chasing rankings, and how SEO, AEO, and GEO are converging into a new visibility model.

This isn’t about tools or hacks.

It’s about clarity, credibility, and adapting before performance forces the issue.

Read the full article here: https://lnkd.in/darPJNTV

#AIDrivenSEO #B2BMarketing #SEOStrategy #AIMarketing #ThoughtLeadership

Hi, thanks for dropping by my profile!

I suggest you search my name "Melih Oztalay" in a Google search to see everything about me over my 35 years of experience and knowledge gathered.

You will find my accomplishments are quite broad and include companies like  BASF Chemicals, Delphi, McCann Erickson, Union Pacific Compuware, Big Boy Restaurants, HCA Hospitals,  Soave Enterprises, Lipari Foods, Penske Automotive Group, Guardian Industries, Wendy's Restaurants, Ziebart, and many more.

Since taking my marketing firm fully digital in 1994, I’ve specialized in helping companies with their web presence using digital marketing strategies.

I have been recognized as a pioneer in running an award-winning future-focused agency and serving as a growth consultant for manufacturers, automotive suppliers, and franchisors. Now I spend most of my time as a strategic discussion partner to CEOs & CMOs looking to unlock whatever has their marketing success blocked. 

In my role as a strategic advisor, I strive to challenge C-suite leaders and marketing teams to think differently about the future of marketing, strategy, and messaging and embrace new and emerging technologies to expedite their go-to-market tactics and ultimate sales growth. My most recent passion includes helping companies prepare for advances driven by 5G/mobile, AI-enabled tools, and Virtual & Augmented reality systems. I also help teams make meaningful decisions from the mounds of data Google, Facebook, and other marketing platforms provide. 

When I’m not serving as a subject matter expert on digital marketing at industry events, chatting with B2B influencers on streams or podcasts (https://soundcloud.com/melih-oztalay), my global team is using their energy and ability to execute sound strategies for our clients.  Our entrepreneurial 4-A’s approach to digital marketing – Anticipating, Accepting, Adapting, and Adopting change has been time-tested to improve marketing speed and success. I’d love to put this process to work for you too. 

A few of the companies I’ve helped turn into industry sector leaders are:

◆ SmartFinds revamped the website and social strategy of an up-and-coming self-help influencer which resulted in an audience growth of over 1,100% in a 14-month period. 

◆ Confidential UCaaS Client - Conversion-rate optimization reduced website bounce rates from +80% to 4.6%.

◆ Confidential Startup Client in pharmaceutical space - Delivered +600K new site visitors in 3 mo. thru integrating social sharing with no-cost content distribution.

The most effective marketing strategies start with the client. See how a client-driven approach improves engagement, trust, and long-term B2B results. 

https://lnkd.in/ejP752PP

AI is reshaping B2B marketing — from smarter targeting to more personalized experiences. How is your business using AI to improve efficiency, performance, and results?

https://lnkd.in/d_xD-U85

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