Freedom doesn’t come from quitting your 9–5.

It comes from premium positioning.

The online space has changed:
➝ Reach has never been lower
➝ Attention spans have never been shorter
➝ Everyone’s creating, few are converting

Most people think they have a marketing & sales problem.
They don’t.
They have a positioning problem.

Because if you fail at positioning,
you fail at marketing & sales.
If you fail at marketing & sales.
Its game over.

Positioning is the foundation your entire business is built on.

After 12 years in corporate, including one of the world’s top hedge funds,
I walked away from a multi-6-figure salary because I wanted more.

Since then I've:
➝ Grew to 13K+ followers on LinkedIn in under 10 months
➝ Sold out group programs in 72 hours
➝ Built a client base with zero cold DMs or dancing reels

Inside my It Factor Framework, I help female founders:
1️⃣ Lock in premium positioning 
2️⃣ Build visibility your most motivated client can't scroll past
3️⃣ Sell through trust and relationships
4️⃣ Build identity-led brands, because people buy from people

And my clients are winning too:
✨ V signed her first-ever 4-figure client straight from the DMs  
✨ One client said our call was “more valuable than her £2K/month mastermind”  
✨ T went from confused to a sellable offer in days  
✨ M booked her first client in 2 weeks after 12 months of crickets  
✨ J told me, “Everything makes sense now. I finally know what to do.”

I don’t do fluff.  
I move fast.  

I find the gaps in your strategy, and fix them, so you become in-demand and highly paid.

Hi, I’m Melissa.  
This is your turning point.

------------------------------------- 

Here’s how I can help you: 

1️⃣ Cash Queens (free community):
https://www.melissaportercoaching.com/cashqueens

2️⃣ 1:1 High Level Mentorship:
**1:1 is sold out until Jan 2026 - message for details**

Custom packages based on your budget and goals (extended payment plans available).
https://www.melissaportercoaching.com/soldoutcoaching

No signature framework? 

No clients, no freedom, no consistent results. 

88% of buyers say trust is the #1 deciding factor when investing online.. 

And if you don't have a signature framework?
That trust evaporates, fast. 

Its like baking a cake without a recipe. 
Its messy, stressful, and not repeatable. 
And if it’s not repeatable, it’s not scalable. 

No one building a multi 6 figure brand is winging it. 

So what is a signature framework?
Its your repeatable method 
Your intellectual property... 

Your unique process for helping clients get epic results… every single time. 

Its one part of premium positioning.
And it changes everything.  

Because your signature framework helps you 
🧡 Command higher prices 
🧡 Stand out online instantly 
🧡 Build trust with potential clients 
🧡 Get better testimonials and results 
🧡 Create scalable & passive offers down the line 

The number 1 reason people don't buy?
They don’t trust you can get them results. 
 
A clear framework changes that. 
It tells your most motivated client.
“I’ve done this before, I know how to take you there”

When I created my IT Factor framework?
I became 10x better at what I do.
.
Why? 
Because I can instantly diagnose the real gaps and map a clear path to results. 

I can tell you if you need one month or six to be sold out.

Because when your process is dialled in 
Clarity becomes your superpower. 

I dropped an 11 minute audio training on signature frameworks inside my free Telegram channel Cash Queens.

👉 Join here: https://lnkd.in/ewsN8Z6M

Melissa Campbell Porter

Positioned For Profit | For female consultants & coaches ready to sign premium clients on LinkedIn | Ex-Hedge Fund | Ex-PwC | Join Cash Queens below👇

“But what if I'm not good enough” 

In a world that constantly makes us feel like this...

It’s confronting to claim your space online.
To say, I’m different, I’m better and here’s why…

That’s why most women avoid positioning work… 
But it’s the one thing that will set you apart in a crowded market. 

I’m sure, like me - you’re not immune to the very real thoughts of:
I'm not good enough… 
not pretty enough… 
not young enough… 

And that’s why positioning is more than strategy. 
It’s a stand.

A decision to own your brilliance, in a world that tells you to shrink. 
 
You think because you don’t know what makes you different… 
that you’re not. 

But that is a lie. 

You are different. You’re just too close to see it.
But if you can’t see it, you can’t sell it. 
 
It’s like trying to read a label from inside the jar. 

My work is to be the mirror.
To show you what you can’t yet see.

Because when we lock it in? 
The clarity on what to post hits. 
Your conviction will sky rockets.
Which means the right clients will come, fast.

Once I owned what I was good at… 
Clients started finding me
Sales calls were booked 
People I didn’t even know were recommending me 
 
When you finally own what makes you different, the game changes. 

And so does your income.

No one hitting 5 figure months

Is blaming the algorithm…

Or mercury in retrograde
Or their human design
Or the economy 

Your results are 100% your responsibility.

Which means you hold the power to shift them. 

Business is simple. 
(Not always easy, but simple). 

✔️ Do the work 
✔️ Do it consistently 
✔️ Do it well 

That's how you win. 

It starts with the 4 pillars from my It Factor framework.

1️⃣ Positioning 

Not just what you do and who you help. 
But why it matters.

What’s your brand story?
Your unique framework?
The aesthetic and energy of your brand?

Are you standing out?
Or blending into the feed like everyone else?

2️⃣ Visibility 

Scroll-stopping hooks → Well-positioned content → more ideal clients.

Are your most motivated clients finding you daily?

Are you posting for followers?
Or buyers (big difference).

3️⃣ Sales 

Are you building real relationships with your audience? 

Do you have an offer suite that builds trust before the sale?

Not “Hey, nice to meet you, here’s the link to my £10k offer”.. 

88% of buyers say trust is the #1 factor in a buying decision.

If your audience doesn’t trust you, they won’t buy from you.

4️⃣ Leadership 

Do you believe your offer is 10/10 life changing? 
Or are you second guessing it?

No shame here, it's just data. 

Because doubt will leak into your content, your DM conversations and your sales. And people can feel it.

Sometimes its your offer
Sometimes its your mindset
Sometimes its your strategy 

Whatever the gap is. You can close it.

And when you do, the right clients will come to you, not the other way around.  

👇
Want help finding your gap ? 

DM me “GAP”, I’ll review your LinkedIn and drop a 60-second voice note with the one biggest shift I’d make today.

(First 2 only)

If you're promised £0 - £20k in 30 days…

I suggest you RUN.

That’s not business. That’s wishful thinking.

An incredible woman messaged me and said:
“Can you help me make £20k this month?”

She’d made £0 in the past 12 months.
No clear offer. No warm audience. No positioning.

Just a strategy of “post content and send cold DMs.”
It wasn’t working, because that approach rarely does.

She was panicked. Bills overdue.
And her last coach sold her the dream without a roadmap.

I said no to my 1:1. 
Not because I didn’t care (I do) but the goal wasn’t grounded in reality.

She didn’t need another promise. She needed foundations.

She needed to learn how to attract, connect, and convert, on repeat.

So I sent her to Cash Queens instead.
Because I don’t sell fantasy.
And I don’t make promises I can’t keep.

This industry doesn’t need more hype.
It needs more honesty.
✨ Business takes time.
✨ Clients aren’t ATM machines.
✨ And trust comes before paydays.

I know this, because I’ve been her.
Chasing quick wins. Skipping the hard stuff. Hoping for a shortcut.

But the only way through... is through.

You do the work. You build real foundations. You win.

Inside Cash Queens, women are learning how to grow an audience, create connection and content and sell. 

I’ve had people say it’s worth more than $5K masterminds, and it’s free.

Come join us: 
https://lnkd.in/ewsN8Z6M

Most people will hate this...

But looks do matter.

And no, I’m not talking about physical appearance.

I’m talking about how you present your brand.
How you deliver your service.

In Jan 2024, I booked a £555 content intensive with a “7-figure coach” to lock in my strategy.

Her branding? Beautiful. Her visuals screamed premium.
So I trusted her.

Coming from a hedge fund background, I showed up ready.
🧡 On time (always)
🧡 Notes & questions ready
🧡 Excited to map out a plan

....She showed up 10 minutes late, in bed, hair in a messy bun. 
She hadn't reviewed my content and had no structure to lead me through. 

She asked "So what do you want to say"... 
(lol if I was clear on that I wouldn't be paying you £555). 

Her branding got her £555. 
But her service lost her £12k. 

Because when she pitched her mastermind at the end?
I politely declined.. and never bought from her again.

What I learned that day: 
🧡 Premium positioning gets people in the door
🧡 But if the experience doesn't match the price? They won't come back.

You can have:
 ➝ Premium positioning and poor delivery = no repeat clients
 ➝ Epic delivery and weak positioning = you rely on referrals, online sales feel hard 

I work with the latter.
The women whose work changes lives, 
but who arent being seen for it... yet. 

Because…
🧡 Premium service starts the moment someone lands on your page
🧡 And it doesn’t end until they leave raving about the results

This is why I work with people until they're 100% happy. 

As one of my clients put it:
"We're doing our bit to reverse the trust recession".

“I’ve done my positioning.”

If that were true… You’d be sold out.

When I joined LinkedIn in February 2025 with zero followers,
I thought I had figured it out.

 🧡 Thousands of new followers every month
 🧡 50,000+ weekly impressions
 🧡 Hundreds of likes, saves, shares

But no clients. 
That’s when it hit me.
 
Followers don't equal buyers.

Anyone can follow a post.
But to hand over £5K+? That takes: 
 
💡 Crystal-clear clarity on what you do
💡 Trust that you’re the one to do it
💡 Demand for the service you sell

This is Premium Positioning. 
And it’s the step 95% of people skip.

Because after tens of thousands invested in coaching, I saw it clearly. 

Everyone's selling content, but no one is teaching this work. 

And content without positioning? 
Is a waste of your time. 

Because if your offer is vague, broad or sounds like everyone else?
No hook in the world will save it. 

The difference between the ones who blow up...
And the ones who struggle for years?

Premium Positioning. 

Even I was teaching positioning… while still keeping mine safe (we can’t see our own blind spots).

But when I fully owned it? Everything changed.

Yesterday, another dream client signed up immediately, referred by someone I’ve never worked with.

Why? Because I am clear. I'm referable. 
I'm positioned. 
Are you?

That’s what powerful positioning does.
It doesn't just get you reach, it gets you results. 

🧡 Think your offers the problem? It’s not.
It’s how you’re positioning it.

Ready to attract premium clients? 
Join Cash Queens 💰 

I'm dropping details for a live private training next week.
It's free, its powerful and you're invited:
https://lnkd.in/ewsN8Z6M

No alternative text description for this image

Referrals are not a business strategy.

They’re an expiration date you don’t see coming.

When I started my business, it ran entirely on referrals.
And for a while, it worked.

But deep down I knew... I wasn’t in control, I was in the waiting game.

The only reason I leaned on referrals?
I had no idea how to market myself.

Posting online felt so cringe.
God forbid my old colleagues saw.
I didn’t know how to create demand.
And I hated being a beginner again.

But the market has changed:
→ Buyers are smarter, they want to see you before they pay you
→ Referrals aren’t scalable or sustainable
→ Even warm leads check your LinkedIn before they buy

So I spent thousands on programs that taught content...
But none of them started with the one thing that changes everything:

Positioning.
The foundation every strategy sits on.

This is why even multi-6-figure business owners are stalling out.
They’re coming back to positioning.

Because it’s not beginner work. It’s expert work.
It’s the work that unlocks your next level.

Once I nailed mine? Everything changed.

Now I attract dream clients from the UK, US, France, Germany and Canada. 
All organically, all on LinkedIn - for free.

Because I’m no longer waiting. I’m building every day, and that’s real freedom.

And it starts with your positioning.

DM me “FREEDOM” if you're ready to clarify your offer, build demand, and stop relying on someone else to send you clients.

You can’t sell what you can’t articulate.
(Read that again.)

95% of the women I work with can’t clearly articulate what they do.

Not in one simple sentence.
Not in a way that your most motivated client understand. 

A brilliant client came to me recently with this:

“I help female entrepreneurs grow their business by stopping the things that aren't working.”

Sounds nice... but “what’s not working” could mean literally anything.

Would you pay someone £5K+ to “help with what’s not working”?
Of course not.

→ It’s vague.
→ It’s confusing.
→ And worst of all, it creates zero trust.

I don’t trust you can solve my problem...
Because you can’t even tell me what my problem is.
No trust = no sales. 

So I asked “What do your clients actually want?”
She said:
🧡 More freedom
🧡 More income
🧡 Less overwhelm
🧡 More impact

Which are beautiful goals… But they don’t sell.
Because tell me one person who doesn't want those things.

So we went deeper.
I asked her to walk me through her favourite client journey, the kind of work she’d love to be known for.

“Some clients don’t have systems, others have too many. Sometimes we remove things. Sometimes we add new ones…”

She talked for 4 straight minutes.
(And I get it, when you’re great at what you do, it’s hard to summarise.)

But your most motivated client doesn't buy paragraphs.
She wants clarity.

So I reframed it in one powerful, tangible sentence:

👉 “I help you implement simple systems so your business continues to run, and Stripe notifications roll in, even on the school run.”

That’s the power of positioning.
One sentence took her from “kinda makes sense…”
 → to “I need this.”

In just 60 minutes, we:
🌶️ Repositioned her offer
🌶️ Mapped out her dream buyers  
🌶️ Built a content plan specifically for them

She left saying:
“I was smiling the entire call, I've never felt this clear or confident talking about my work.”

Not surprisingly, she signed a client the following week.

If your dream client can’t picture the result you deliver in one sentence, they’re not buying.

Make it visual.
Make it specific.
Make it desirable.

And if you don’t know how to do that?

🧡 DM POSITIONING and I’ll tell you exactly where your offer is losing people, and how to turn it into a no-brainer.

The 1% go from 0 to 100 on LinkedIn.

The other 99%?

Still tweaking their bios, refreshing notifications, wondering why nothings landing.

In February 2025, I launched my LinkedIn from zero.

Ten months later:
→ 12,000+ followers
→ Sold-out offers
→ Clients coming into my DMs 
→ With zero cold outreach

But it wasn’t always like this… 
Quite the opposite. 

I was earning multi six-figures at one of the world’s top hedge funds.

Security, status.. everything they say you should want. 
Life was good.

But I couldn’t shake it. 
You know that voice.

“There’s more to life than this… jump.”

So I did.

My parents thought I’d lost it.
Some days I wondered if they were right. 
But I’ve never wanted “good”.
I want exceptional.

The next 18 months felt like free fall. 
Low income. No traction on Instagram.
 
Just anxiety, night sweats, and the sinking fear that maybe I’d made a huge mistake.

I pivoted my business more times than I can count.

Invested tens of thousands into coaches, content programs, masterminds, and somehow felt more confused than ever.

Because no one asked the most important questions. 

I don’t quit when its my dream, 
I figure things out.

So, in April 2025, I hit pause on all the outside noise and asked myself:

What’s the difference between brands I buy from and the ones I scroll past. 

That’s when I saw it. 

Positioning. 

Positioning isn’t just part of your business. 
It is your business. 

Without positioning, your content is just noise on the feed.
Without positioning, you don’t have a brand.
Without positioning, you don’t have consistent demand.

Your offer, your content, your audience, your sales, all of it flows from one clear, position in the market.

Because its not about saying 100 things, 
Its about saying 1 thing 100 different ways. 
 
Sold-out brands aren’t lucky.
They’re well positioned.

And in 2026, the 1% will be the ones who’ve figured that out.

Ready to be one of them?
Join my free private community built for exactly that.
I want to see you win in 2026:
https://lnkd.in/ewsN8Z6M

Sold out brands aren’t lucky. They’re well positioned | Female founders, lets turn your expertise into clients, daily | Ex-Hedge Fund | Join my private Cash Queens channel below👇

Followers feed your ego...

But positioning gets you paid.

You could transform your business in the next 3 months.

Not by posting more.
Not by working harder.

But by positioning yourself as the number 1 solution for your most motivated client (MMC). 

I’ve had people in my DMs with 200K+ followers… 
and a wide open calendar.

So lets agree:
More followers does not equal more clients.

Vulnerable stories with a nice photos?
They get followers and reach.

But premium clients, the ones ready to invest and do the work?
Require something very different.

Imagine by 31 March 2026:
→ You know exactly how to position your offer for sales
→ Your brand feels premium, in visuals, language, energy
→ You've got a content strategy that consistently brings in warm leads
→ You’re waking up to “How can I work with you?” messages
→ You have a simple, repeatable system that brings clients in daily 

All because you nailed your positioning and the daily money making actions.

That’s the power of my It Factor Framework.

We don’t stop at “who you help and how.”
(Positioning is not a niche statement.)

We go deeper on:
 🧡 Your brand story, crafted specifically for your MMC
 🧡 Her buying behaviour, what makes her say yes
 🧡 The micro touchpoints she needs to trust you
 🧡 Your signature framework that creates consistent results
 🧡 And so much more.

Because anyone with an iPhone can grow a following.
But positioning?
That’s how you get remembered.
That's how you get paid. 

In 3 months, you could still be guessing...
or booked out.

Sold out brands aren’t a mystery.
They’re a decision.

Everyone’s posting more.

Very few are getting paid more.

Posting more isn’t the answer.
If content alone made people money…

The hardest-working accounts would be the wealthiest.
They’re not.

Because content without positioning is just noise.

What actually drives income:
→ Offers rooted in urgency and demand
→ Messaging that speaks to your buyer’s now
→ A brand that’s consistent and trusted 
→ A sales process built on real relationships

Even the best content won’t convert if your offer sounds vague, broad, or like everyone else.

If you’re not seeing traction, start here:

🧡 Refine the one problem your offer solves now
🧡 Speak to a buyer who’s ready, not the one who needs persuading
🧡 Demonstrate how your signature methodology works 
🧡 Align your brand with the investment you want to charge for

Content isn’t king.
Positioning is.

Because content without clear positioning...
is a waste of time.

Everyone says reach is down…

Not for my clients. 

My clients impressions jumped 581% in 7 days. 
Over 100 people signed up for her masterclass.
Many were total strangers.

She already had a warm community on Instagram,
But Instagram growth is slow.
 
LinkedIn done well?
It's a rocketship.

Still, she wasn’t sure:
“Isn’t it kind of… boring?”

(Not anymore)

Here’s what we focused on:
→ Got clear on her most motivated client
→ Mapped a simple daily visibility strategy
→ Optimised her hooks to stop the scroll

📈 The result?
→ 45,000+ impressions in 7 days
→ 100+ signups for her masterclass
→ Aligned leads engaging & wanting to learn more

And she's only just getting started. 

Of course, not all 100+ signups came from LinkedIn. 

She already had a warm community, 
but LinkedIn added fuel to the fire. 
It brought fresh eyes and new leads in fast.

But let me be real with you:
This client is exceptional at what she does.
She shows up daily, implements fast, builds real relationships. 

And tells a brand story that make people care.

And that?
That's positioning.

Most people think positioning is just “what you do and who you help.”

But it’s so much more than that.

→ It's your brand story
→ The psychology of your most motivated client 
→ The aesthetics & feel of your page
→ Your unique frameworks 
→ The language you use

Positioning is the foundation behind every decision in your business.

Your content, your lead gen, your sales - it all starts here.  

When it’s strong, everything flows.
When it’s not… hello crickets.

Most people are posting and hoping it lands.
That might get you reach, 
but it won't attract clients. 

My clients have a system.
That’s why they win. 

If you’re ready for your content to drive clients, not just comments, 

DM me “FAST TRACK” and lets close your gaps.

Freedom isn't built in 4-hour workdays. 

It's built in the f*cking trenches. 

You love the hustle.
You love showing up. 
You love building your business. 
You love serving your clients, changing their lives.

This is the season you're in. 
The build era. 
Not the chill era.  
And that's okay. 

Because the people who are really winning?

They're not sipping margaritas by the pool.
They're obsessed with their business too. 

You're not chasing ease.
You're chasing excellence.

The biggest lie?
That if it's challenging, it's not meant for you. 

But how would you become extraordinary... without the challenge.

You grow fastest in seasons like this. 

Building a brand takes more than batching content. 
More than journaling about £20k months. 
More than one viral post. 

Nothing life-changing is built in a 4-hour workday.

Because mastery takes hours.
Obsession. Consistency. 

And if it's challenging right now? 
That's not the problem
That's the point.
You're building. 

And this hustle?
Will buy you and your family the freedom you're working for right now. 

Where are my people who know what they want. 
And aren't afraid to work for it? 👇

Instagram = time waster

LinkedIn = money maker.

People say LinkedIn is boring. 

But what's actually boring 
→ Spending 4 hours making reels to get 5 likes 
→ Posting daily IG stories with only a couple leads 
→ Getting sucked into comparison every time you open the app 

Instagram felt fun… until it didn’t. 

What’s fun now?
→ A platform where only 1% of people post (hello opportunity)
→ Content that reaches 20,000+ people a week 
→ Posts that take 15 minutes & bring leads into my DMs

In April 2025, I deleted Instagram, just 3 months after joining LinkedIn. 

It wasn’t easy… 18 months of work, gone. 
But I know the law of focus. 
What you focus on expands. 

Since then… 
I’ve grown from 0 - 12k+ followers
Sold out offers. 
Woken up to DMs from clients. 

LinkedIn isn’t boring. 

Its the best business platform in the world… 
but only for those who are well positioned. 

Want to make LinkedIn your hottest lead gen platform?

Join my free private channel for female founders building powerful brands: Positioning, visibility, sales. 

Lets go 2026 🌶️ 🌶️ 🌶️ 

https://lnkd.in/ewsN8Z6M

Your audience isn’t ignoring you on purpose.

They just don’t know what you actually do.

You can be brilliant at your craft, but if people don’t understand the value,
you get likes and comments... but no leads. 

I didn’t start this business to teach positioning and messaging.

I left a multi–six–figure job because I wanted freedom.
Not just for me, but for other women too.

That mission hasn’t changed.
But the pathway there has.

I trained as a Rapid Transformational Therapist.
The work was powerful, but a few months in, I had a moment of brutal honesty:

Mindset alone doesn't build a business.

You need strategy. You need clarity.

I could do all the subconscious and nervous system work in the world with my clients, but if they weren’t selling out their offers… they had zero freedom. 

I started to see the patterns, the difference between women who sold out and the ones who weren’t

It wasn’t skill. Or even experience.
It was how they were positioned, and how clearly they messaged what they did.

If you can't say the problem you solve in one sentence,
you'll get engagement, but not consistent clients.

Once I helped clients refine their positioning and messaging, things shifted fast:
 → Clients coming into the DMs
 → Masterclasses filling with 100+ people
 → Months of hesitation replaced with total clarity

You don't need to start over.

You just need to refine your offer, and speak about it in a way that lands with buyers who are ready now. 

Because when it’s positioned right,
And your message finally clicks?

They get it.
And they’re already halfway to yes.

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