Melissa Porter's Linkedin Analytics

“My impressions are down…” Ok. But what are you making it mean... Because it doesn’t mean: – You’re not good at what you do (you are). – Your voice doesn’t matter (it does). – People don’t want your offer (they do, it just needs positioning correctly) OK.... So what does it mean? It’s time to adapt. Things have shifted, so your strategy needs to evolve with it. LinkedIn posting is up 37% year-over-year (thanks Metricool). More people are showing up. More noise. More tips. More “thought leadership” that sounds exactly like last week’s post. So no, it’s not just you. But yes, it's literally your job as an entrepreneur, to adapt. Here’s the real question: Are you posting because you have something to say? Or because it’s Tuesday and the content calendar says “carousel”? Are you helping your audience think differently? Or just trying to get the algorithm’s attention? What's working? – Say something real (not robotic or AI driven) – Speak to a specific person with a specific problem – Position yourself as the only one who can solve it Because when you create messaging that moves. You will stop the scroll.. for the right people. Because people are smart. They scroll fast. They don’t need “3 productivity tips.” They need to feel like you see them. So no, you don’t need to post more. You need to post better. More depth. More resonance. More YOU. LinkedIn’s changed, and it will continue to do so. So let’s stop panicking… and start evolving.

Why so many high-achieving women struggle with food... And how it impacts your visibility (and so growth). You push hard. You expect a lot from yourself. But here’s what most don’t talk about… – Why do you turn to food when stress hits... even though you know better? It’s not about willpower. It’s not about discipline. It’s about pressure. You’re building something big. Making decisions with no guarantees. Carrying the weight of everyone’s expectations. And your nervous system doesn’t feel safe. So it looks for relief. Something to control. Something predictable. That’s where food comes in. It soothes you, for a moment. But afterward? It makes you feel worse. Which impacts how you show up. I know because I lived this. I used to emotionally eat and hide all the time. And it wasn’t until I healed the root that everything shifted. When you don’t feel good in your body, you hide. You avoid the camera. You dilute your message. And your visibility suffers. So what can you do? You have 3 choices: 1️⃣ Keep hiding. But know it stalls your growth. 2️⃣ Show up anyway. Build self-trust through the discomfort. 3️⃣ Heal the root so the issue disappears. (My personal favourite) Create safety in your body and break the pattern. Because stress won’t vanish. But your ability to hold it can grow. And when that happens, you'll stop numbing with food, feel great in your body and visibility (and business growth) will be easy.

I’ve grown my account to over 4,000 in under 3 months... Here are the biggest mistakes I see personal brands making: They’re all blending in. We’re in the era of personal branding. Everyone’s building one (as they should). It’s an asset that compounds over time, It builds trust. It builds community. It builds equity. But most people are missing the point. Personal branding isn’t just about visibility. It’s about intimacy. Connection. Energy. And in a world where AI is scaling fast, those things matter more than ever. Here’s what’s hurting personal brands right now: – Playing it safe and posting repeatable content with no opinion – Overusing ChatGPT with zero original thought – Relying on AI-generated carousels and Ideogram-style faces – Hiding behind faceless accounts and recycled hooks There’s no voice. No identity. No human. And we can all feel it. I scroll past these posts because I’ve seen them before... so have you. They blend in. They disappear. Here’s what I believe instead: If you're a consultant, sure, results matter most. But if you're a coach, mentor, or guide... I won’t buy from you unless I feel like I know you. And I can’t know you if you don’t show up. Face. Voice. Perspective. Why are you different? I get it. It’s scary. I once wanted to build a faceless brand too. But hiding cost me more than it protected me. And here’s what I now know for sure: – People buy people. – You are the heart of your business. – Your personal brand is a mirror, if people can’t see you in it, they won’t remember you. So, what to do instead? – Write the post yourself (and use AI to refine, not replace) – Use your photo, not a placeholder – Say the thing you’ve been holding back – Be seen. Even when it’s uncomfortable. (It gets easier. I promise.) Because when you stop hiding and start expressing yourself, You become a category of one. No competition. Your message lands. Your audience connects. And your business grows, with you at the centre of it. 🌟 Follow Melissa Porter for more visibility tips! ♻️ Repost to share with others.

“I want to double my income… so why do I keep sabotaging it?” It’s one of the most common things I hear. And I bet you’ve asked yourself this too (I certainly have). You say you want the dream. The impact. The income. The business that reflects your genius. But then you hold back. Here’s the truth: If you’re not going after the dream, it’s usually one of two things: 1️⃣ The dream your chasing isn’t actually yours. You adopted it from someone else, your coach, your peers, your partner. But deep down, it doesn’t light you up. So of course you’re not chasing it. 2️⃣ There’s a conflict in the way. Not logical... emotional. Unconscious fears that trigger resistance, like: – Fear of judgment → “What will they think?” – Fear of success → “What if I can’t handle it?” – Fear of failure → “What if I look stupid and it doesn’t work?” – Fear of change → “What if my friends, family, or clients don’t like it?” These aren’t flaws. They’re conflicts between what you want… and what your mind believes is safe. But here's the thing: If you’re the CEO of your business, then every decision runs through your belief system. And if that belief system is running on fear? Your strategy doesn’t matter... because you’ll keep sabotaging it. So ask yourself: If my revenue were to double tomorrow… what would I fear? That one question can reveal the exact block holding you back. Because businesses don’t fail from a lack of ambition. They fail because the leader doesn’t fully believe she’s ready. Your growth is your business growth. Identify the block. Show your mind you can hold more. Then take action from that place... and watch everything shift. 🌟 Follow Melissa Porter if you're growing your income & impact this year! ♻️ Repost to share with others.

Feel like you missed your moment? Think again... Too old? Too late? Too far behind? Not true. These icons built empires after 35... not in spite of their age, but because of their experience, grit, and vision 👇 🌟 Vera Wang didn’t design her first wedding dress until 40, after a career in journalism 🌟 Estée Lauder built her beauty empire at 48, while raising a family 🌟 Sara Blakely launched SPANX at 27, with no business background, £5k in savings, and zero connections 🌟 J.K. Rowling published Harry Potter at 32, after 12 rejections and as a single mum on benefits 🌟 Jamie Kern Lima heard no from every major beauty retailer, until she sold IT Cosmetics for $1.2B to L’Oréal So no... You’re not too late. And you haven’t missed the moment. What if the thing you feel insecure about... is actually your greatest source of power? What if the reason you’ve been holding back... is the exact thing your clients need to hear? Know a woman who started later and changed the game? Share in the comments!

You’re not invisible... You’re just creating content that no one remembers: The reason you’re not making 10x more is because you keep creating inspirational and educational content. You’re posting what you think will perform: Cheat sheets. Carousels. How-to tips. It’s polished. It’s professional. But it has no heart. No soul. And it’s burning you out, because you’re not even enjoying writing it anymore. You’re posting safe. You’re posting vague. And that’s exactly why you’re not making more money. Because content like that doesn’t move buyers. It doesn’t activate demand. It doesn’t make you known. Content determines your income. It’s the reason people buy. It’s how they decide you’re the one. It either positions you as the answer... or it doesn’t. It either stirs action... or it gets scrolled past. If you want content that converts, it needs to do 3 things: 1️⃣ Move people emotionally. Call them out. Show them why what they’re doing isn’t working. Let them feel seen, not just taught. 2️⃣ Solve one specific problem. What do you want to be known for? Then clearly articulate how you have the solution to their specific problem. Master your skill. Own it. 3️⃣ Position YOU as the solution. Not a coach. Not a consultant. The one who gets them results. Cheat sheets won’t get you clients. Motivational quotes won’t scale your income. Messaging that articulates your client’s deepest problems, desires, and positions you as the answer, that’s what multiplies your income. When you master this, the game doesn’t just change. You change.

The thing you aren't saying...? Is exactly what your people need to hear. When I started my business, I consumed so much content that when I went to write my own… I couldn’t hear my own thoughts. All I could hear were other people’s hooks. Other people’s voices. Other people’s positioning. And suddenly… mine didn’t feel so powerful. And when you lose your voice, you lose your secret sauce. You start to water it down. You second-guess your ideas. You start writing what you think “will work” instead of what’s true for you. It’s easy to believe others know better. They’re further ahead. They’re making more money. So maybe I should sound more like them. But... You have a voice no one else has. You have a perspective no one else can replicate. You have a story that makes you unforgettable. One of my clients was holding back from saying what she really wanted to say. She thought it was too personal. Too different. Too bold. But the moment she shared it, Not only did her audience feel it... She had a dream client in her DMs within 24 hours. Ready to pay. No questions asked. Why? Because she said the thing she was afraid to say, and she tied it directly to her client’s problem. Which made her client feel connected to her and understood by her. That’s the shift: Your content isn’t about you. It’s about them. Your story is the bridge, but it’s always leading to their breakthrough. When you unlock your real voice, your unique perspective. And you speak directly to the client you're meant to serve. You become a category of one. Taking you from invisible to influential, and in demand.

The number of clients you have doesn’t reflect how good you are... And that's frustrating. You’re showing up. You’re posting. You’re giving value. When clients hire you, they get results. But the ones you want? The ones watching? They're not coming through your content. Your content is polished, but it’s not potent. It looks good, but doesn’t say anything new. And there’s a big difference between “that’s nice” value content... and “take my card” conversion content. One of my clients was brilliant, but her content lacked depth. People would like. They’d comment. But no one moved. No one bought. Why? Because she was teaching like Google. Tips like: “3 ways to lose weight: eat more protein, work out, get more sleep.” Helpful? Sure. Forgettable? 100%. We shifted her messaging. “I don’t cut carbs and I still have a six pack.” Can you feel the difference? This type of messaging makes people FEEL something. People buy when you move them. This opened a story. It created demand. That post? 4x her usual reach. 10x her followers. Because people stopped scrolling. They leaned in. And they saw her as the solution. When your messaging is clear and potent. When you show up with certainty. You’re not just liked. You’re remembered. You’re not just seen. You’re in demand. Messaging + Mindset. Embodiment + Expression. Who you are + What you say. Because when that clicks... You stop chasing. And the right clients start coming to you.

“What will they think of me?” That was the one thought that held me back... Not a lack of strategy. Judgement. Can you believe I nearly built a faceless brand? Wild, right? Especially as a coach, when relationships are the foundation of everything. But I was afraid… of old colleagues, friends, family. What would they think? Trading hedge fund status for coaching felt... cringe. That fear diluted my message. I'd come to post and go blank. So I’d play it safe. Say nothing real. And it cost me: clients, momentum, visibility. But when I started posting what I actually wanted to say, I grew by nearly 4,000 followers in just over two months. Here’s the truth: Visibility isn’t about just being online and posting. It’s about actually being seen... It’s about having your own opinion, not just echoing what’s safe. Because when you try to please everyone, you interest no one. When I dropped the mask, everything changed. Not instantly, but post by post, I built self-trust instead of hiding behind the fear of being judged. If you’re still stuck in “what will they think?”, start here: 1. Name who you fear. It’s not “everyone.” It’s usually one face. Name them. Ask: Do I want their career? If not, why let them shape yours? 2. Write what’s real. What would you say if you weren’t trying to get it “right”? Post it. Power lives in what you're scared to say. You don’t need to be perfect. You need to be honest. Authenticity is the highest vibration... it’s felt. And that’s what builds a brand that lasts. Follow Melissa Porter if you're ready to get visible!

The worst advice you can give a new coach? “You are the niche.” No. You’re not. The "I am the niche" is why you don't have clarity. It's why you feel uncertain about your offer. When you are vague about who you work with and what the transformation is... your message is vague too (and that's why you're hearing crickets). Every successful coach who now says “don’t put yourself in a box”? Trace them back. They started in a box. They had a very specific transformation. For a specific person. Delivered in a clear, repeatable way that created results, every time. If you’re scaling to $10k months and want to grow faster? Pick one transformation. Master it. Obsess over it. Deliver it. Build evidence that you get results. Build demand that compounds. Because when you have certainty over your offer. You sell with conviction. And people feel that. When you have consistent results... Your testimonials do the selling for you. When you know your dream client’s problem inside and out... You speak in a way that makes them feel seen. Heard. Understood. And that’s when people buy and fast. Generalists can be helpful. Specialists are hired. Can you clearly articulate the A-to-B transformation your offer delivers? And are you reflecting this in your content?

You want to grow to $50K+ months... But you’re still posting educational content: You're teaching. You're giving value. You're sharing smart, helpful tips that people save... but no one acts on. You’re consistent, but it’s not converting. You’re visible, but you’re not in demand. Because educational content doesn’t convert clients. And that’s why you’re spending hours sending DMs, instead of posting content that has clients say "I'm in, send me the link". Content that teaches gets likes and reposts. Content that positions you as the solution is what gets you paid. Let’s break it down: Educational content sounds like: “3 ways to be more productive” “How to be a better leader” “Here’s my weekly content strategy” It’s helpful, but it can also be learnt from Chat GPT. It doesn't evoke any emotion, it doesn’t move people. And if it doesn’t move people, it doesn’t make sales. Messaging that converts sounds like: “Here’s why no one is buying from your content, and how to fix it in 3 lines.” “The reason you’re not making $50K+ months? You’re still teaching instead of smartly positioning.” “My client made this one shift and had leads in her DMs within 24 hours.” It activates. It positions you as the ONE. It makes people move. When you create offers that solve a high-value problem for your clients… You position your offer as the only solution… And you create messaging anchored in emotion, authority, and results... Clients will be in your DMs. Fast. Just like one client who implemented this and had a lead in her inbox within 24 hours. It’s not your niche. It’s definitely not the algorithm. It’s your messaging. It's your content. When you master this, you master sales. If you're ready for clients to drop into your inbox asking how to work with you... hire me.