Virginia Department of Transportation

Social Media Manager

Melissa Says This

Working with brands to create authentic and converting UGC (user generated content) for their social media channels. I use social media best practices and strategy to craft video content with engaging hooks and CTAs for DTC brands and the agencies who represent them.

UGC Creator

Apple Federal Credit Union

- Directed a creative team of 6 marketing professionals comprised of copywriters, graphic designers, social media specialists, digital marketing specialists and content creators focused on market and product specific print and digital media
- Instituted project and task accountability tools to ensure scheduled and ad hoc marketing collateral are completed
- Grew social media following by 21% in 2021 using targeted campaigns and paid ads in Facebook, Instagram, Twitter and LinkedIn via SproutSocial
- Improved email open rates by conducting A/B testing to identify optimal subject lines, content, frequency and timing. Successfully pivoted to prioritizing click-thru rates as a primary metric in 2022 due to changes with most-used email clients
- Recommended and established marketing benchmarks, goals and campaigns with Vice President of Marketing and Communications
- Represented Marketing department on enterprise and local level projects across the organization
- Accountable for day-to-day operations of customer-facing Marketing department deliverables ensuring they met brand and regulatory guidelines
- Coached Marketing team members on soft skills with regular follow-up and support

Marketing Manager

George Mason University

- Website management
- Established and led marketing and branding strategy for all alumni-related events, programs, board-related activities and University communications
- Managed and prioritized marketing campaigns for 11 college units and 3 affinity chapters
- Created and executed social media strategy, analytics and management using Hootsuite and Falcon.io
- Collaborated with University college unit leadership and Office of Marketing and Communications to proudce graphic design (print and digital) content to promote programming and educate constituents
- Extensive experience using Advance CRM, Orbis reporting tool, and Imodules CMS (now Anthology)

Assistant Director, Alumni Communications

- Championed Career Services programming (in-person and virtual) that aligned with chapter and affinity group needs to enhance the alumni experience
- In collaboration with 11 college units, the Office of Marketing and Communications, Office of University Life and Annual Giving, owned the planning and implementation of Alumni Weekend
- Worked with Office of Student Activities and Athletics to plan and implement alumni Homecoming programming
- Reported event attendance and survey results to senior leadership to establish best practices for future events

Assistant Director, Alumni Relations

National Military Family Association

- Maintained digital and print community presence through social media strategy, daily social media management and designing graphics
- Maintained Association branding guidelines and served as the central point of coordination for all external brand usage
- Represented and advocated for the Association at conferences and other events

Social Media and Brand Manager

Naval Postgraduate School Foundation

- Produced print and digital materials, electronic communications, website content, social media account maintenance and customization, communications analytics
- Devised and maintained Foundation communications and marketing strategy and oversaw video production and editing
- Advised student clubs by supporting their events with promotion and registration, as well as best practices for garnering higher participation

Director of Communications

Embry-Riddle Aeronautical University

- Managed and designed print and digital materials, electronic communications, website content, social media account maintenance and customization, communications analytics
- Authored sections of LIFT alumni magazine and assisted with editing and design of externally facing communications
- Maintained alumni association website via iModules (content and database management, event registration, email marketing)
- Served as the alumni relations representative for the social media task force, student activities award selection committee, and Lambda Chi Alpha faculty/staff advisor

Communications Specialist, Alumni Relations

St. Francis Animal Hospital

ICU Patient Monitoring
Surgical Assistant
Radiology
Lab Testing
Manage Employee Schedule
Front Desk/Triage
Nightly Deposit

Head Emergency Veterinary Technician

US Army

Soldier in Training.­ 
Detail assignment while in Physical Therapy Rehabilitation Program (PTRP) due to injury sustained during Basic Combat Training (BCT): answer phone, greet visitors, copy/fax, prepare memos

Soldier in Training

Accomplished marketing and communications professional with more than 14 years in the nonprofit, foundation, banking, education, and government sectors. Experience directing and managing all aspects of print and digital media communications: social media, website, email marketing, external communications and event promotion. Proven ability to deliver highly effective measurable strategies to drive positive stakeholder experiences through brand awareness, education, and reputation across all channels. I am passionate about fostering meaningful connections between organizations and stakeholders through consistent and compelling storytelling.

Specialties: social media, content creation, content marketing, digital marketing, branding, event planning, e-mail marketing, website management, customer service, graphic design, copyediting, data analytics, coaching, and leadership.

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Melissa Judy's Linkedin Analytics

Melissa Judy

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Melissa Judy's Linkedin Analytics

Melissa Judy

Want to drive more opportunities from LinkedIn?

Melissa Judy's Linkedin Analytics