Broadlawns Medical Center

Director of Marketing Communication & Foundation  

DMOS Orthopaedic Centers

•	Strategic Marketing plans for DMOS and oversees the implementation and execution of the various efforts associated with the marketing plan.
•	Lead the Marketing Department, three separate locations, and the marketing needs of thirty-one
individual practice marketing needs
•	 Foster relationships with Physicians, Stakeholders to build strategic partnerships
•	Experience building complex marketing programs and reports on results.
•	Exposure to Digital and direct marketing with proven ROI
•	Manage a robust data-driven medical software for surgical value-based care
•	Corporate growth strategies
•	Competence as a creative content producer with an eye for creative marketing materials in
traditional print and video.
•	Leadership, Community Involvement with key community partners
•	Launched on Digital Storefront for clothing and printed marketing materials
•	Data-driven strong problem-solving ability, including metric-driven thinking, 15% growth Revenue
•	Develop Business cases for marketing media partners for marketing programs at the proposal
stage and successful implementation of those marketing tactics.
•	Evaluate and understand the customer journey
•	Partner with creative teams and other internal stakeholders and external agencies
•	Web Design & Content Creation Social Media Management, Graphic DesignBudget Management with ROI-driven results
•	Quantify community partnerships and sponsorships
•	Website Design and Management

Director of Marketing and Communications 

Golden Rule Plumbing Heating & Cooling

•	Develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. 
•	Experience building complex marketing programs and reporting on the results
•	Exposure to digital and direct response marketing
•	Google Analytics Certified, PPC, SEO 
•	Competence as a creative writer with an eye for marketing materials 
•	Strong project management skills
•	Strong problem-solving ability, including metrics-driven thinking
•	Market through various channels and segment databases working with large data sets
•	Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
•	Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV, and retention
•	Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
•	Partner with creative teams, other internal stakeholders, and external agencies and vendors
•	Social Media Management, Graphic Design
•	EOS 
•	Launched Golden Rule Top Tech University

Marketing Manager

KCCI-TV

Energetic Account Executive at KCCI. I currently work with agencies and local business owners on full-funnel marketing solutions specializing in digital and television.  My responsibilities include but are not limited to Maintaining and growing current clients, prospecting new business relationships, pre-sale, research of preparation/market intel, creating successful campaigns, negotiating and closing deals. I thrive off learning about businesses and helping them reach their full potential. I  strategically problem solve, and develop, creative efficient marketing solutions. 

•	Current clients include Hy-Vee, Broadlawns Medical, DMACC, Cookies BBQ, Renewal By Andersen Mowability and many more businesses across Central Iowa
•	Marketing & Brand Awareness
•	Analyze & create digital campaigns 
•	Manage a statewide digital campaign for a medical services clinic.
•	Google analytics and understanding of digital techniques including contextual, behavioral, geofencing, Social Media and OTT 
•	Full-Funnel Digital & Television Marketing solutions
•	Hearst Digital, Magazines & Network

Senior Marketing Consultant

TitanTV, Inc.

I  managed several broadcast groups including multi-market stations.  I enjoy helping local broadcasters fill their needs, strategically problem solve, increase efficiency in workflow with program management, SaaS, and bring them additional revenue with the different products and services. It is critical for me to provide our customers with top-notch support and experience while creating a mutually beneficial business relationship.

Our products provide PSIP, Data, Program Scheduling Management, Guide Products, and custom data feeds for broadcasters and networks.  A few of the accounts I manage include Nexstar Broadcasting Group, Tegna, Meredith Corporation, Northwest Broadcasting, Bonten Media Group, Heartland Media and  Cordillera Communications. 

I also work with other vendors with a common interest clients to strengthen client relationships and look for opportunities for partnerships or integrations within our products.

I also engage in social media & brand awareness for TitanTV, Inc. I design elements for the company's Marketing and Social Media platforms.

Senior Marketing Account Executive

hibu

•	Innovative, sales professional working with small to medium size business owners about their online and print electronic advertising and marketing needs.
•	Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals. 
•	Using interactive computer solutions, state of the art presentation tools to educate and sell the extensive, progressive Yellowbook suite of available solutions, including yellowbook.com, WebReach search engine, Direct mail marketing.Pilot group for new product roll out including Znode, self serve direct mail business portal,  Live Look.
• Website Design, Website copy writer

Marketing Media Consultant

Yellowbook

•	Innovative, sales professional working with small to medium size business owners about their online and print electronic advertising and marketing needs.
•	Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals. 
•	Using interactive computer solutions, state of the art presentation tools to educate and sell the extensive, progressive Yellowbook suite of available solutions, including yellowbook.com, WebReach search engine, SEO, Google Analytics,  Direct mail Marketing, .Pilot group for new product roll out including Znode (online stores), self serve direct mail business portal,  Live Look.
EAC Member

Media Consultant

Mel's Designs & CR WebDesigns

Responsible for the graphic design of a wide range of promotional materials used for advertising and marketing purposes with primary focus on small business owners. Design and print materials while creating marketing plans and budgets for my clients.  Management of Social Media and Website, including marketing promotions, website design.

Owner

Channel Fusion

•	In charge of the graphic design of a wide range of promotional materials used for advertising and marketing purposes.
•	Direct Mail, Internet, Social Media Ads, Newspaper, Billboard graphic design for Michelin Tires, POP merchandise, Search Engines, Adwords 
•	 Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals. 
•	Processing Advertisement Claims for dealers including radio, TV, newspaper, billboard, Yellow book Ad, Social Media and Search Engine Keywords

Marketing Support Specialist/ Graphic Designer (Michelin USA)

Universal Lending Corporation

•	In charge of the graphic design of a wide range of promotional materials used for advertising and marketing purposes.
•	Formulate sales and marketing strategy for mortgage & secured lending to support the growth of mortgage loan portfolio.
•	 Direct the development of new and existing product features, and work closely with both internal and external business partners in the implementation of marketing programs to achieve business goals. 
•	Loan Processing for mortgages.
•	Developed a Credit Union Partnership Program

Marketing Manager/ Loan Assistant

With over 25 years of hands-on marketing management experience, I am a versatile and results-oriented marketing professional who knows how to manage a company's reputation as an asset. I am currently the Director of Marketing Communication & Foundation at Broadlawns Medical Center, where I apply my excellent leadership, communication, networking, and design talents in a professional team setting. 

My core competencies include marketing communications, online marketing, direct marketing, social networking, graphic design, branding, content creation, data-driven marketing, marketing strategy, market segmentation, customer relationship management, budgeting, forecasting, project management, event planning, fundraising, and new product development. I have a proven track record of planning and executing publicity events, designing and creating marketing materials, leading marketing teams, fostering relationships with physicians and stakeholders, building strategic partnerships, developing and implementing marketing plans, managing marketing software, reporting on marketing results, and demonstrating ROI. My mission is to use my creative ideas and entrepreneurial spirit to support the growth and development of modern-day business and technology, while also serving the community and its needs.

Karter Smith, I am very grateful for our caffeinated conversations over the past year. We enjoyed a couple of moments to catch up last week at Book of Lists.   
I believe this year holds a few great opportunities for conversations either surrounding Bâton Global or Rotary Club of Des Moines.

Melissa Merrifield

C-Suite Marketing Officer, Fractional CMO

I held my first creative caffeinated blend marketing session with Iowa Soybean Association. It was wonderful spend to a few hours with very talented Marketing professionals!  Aaron Putze, APR and I have shared a few caffeinated conversations. I am grateful for his trust and belief in my marketing expertise. 

If your team needs a creative blend session, I would love to help identify what that looks like for your team.
Creative Blend Session: Building Collaboration and Innovation

To foster stronger collaboration and spark innovative thinking can participate in a quarterly Creative Blend Session—a dedicated time for team building, cross-functional brainstorming, and forward-thinking strategy development for 2026 and beyond.

These sessions will combine creative exercises, trend-spotting, and open collaboration designed to push boundaries, align vision, and energize the team around shared goals. The focus is on breaking silos, encouraging curiosity, and ensuring every team member contributes to shaping our next generation of campaigns, initiatives, and customer experiences.

The Creative Blend approach not only builds culture—it fuels growth, ensuring teams remains agile, inspired, and ready to lead the charge into 2026 with bold, unified marketing direction.

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