Melissa Yanpolskyi

Kudos International

-Defined the company’s marketing vision, ensuring alignment with core values and long-term goals.
-Developed and implemented creative branding strategies, giving Kudos its unique voice and driving client loyalty.
-Led a high-performing marketing team, fostering an environment of innovation and collaboration, driving 40% growth in brand engagement.
-Created impactful marketing campaigns, including digital, social media, and PR, resulting in a 30% increase in audience reach.
-Directed website design and development, enhancing user experience and improving monetization strategies.
-Built partnerships with influencers and stakeholders, extending Kudos' reach across new markets.

Chief Marketing Officer

idealweb4u

-Led and prepared all marketing strategies to attract new players and keep them engaged through various campaigns and activities.
-Created in-game monetization models to boost player interaction, engagement, and revenue streams. 
-Guided UI/UX design, ensuring enjoyable, player-friendly interfaces that enhanced gameplay experiences and early user retention.
-Collaborated with cross-functional teams to ensure marketing, product development, and business goals were aligned for successful game launches.
-Created and refined SOPs, streamlining processes for greater efficiency as the company scaled.
-Led business planning efforts, helping forecast potential revenue, understand market trends, and position the company for growth in a competitive gaming space.

Head of Marketing And Product Development

Go Go X Marketing

-Led multi-channel marketing strategies to drive user acquisition, client onboarding, and increase brand engagement.
-Spearheaded promotional campaigns across digital platforms, social media, PR, and influencer marketing, boosting brand visibility.
-Collaborated with local media and influencers, leading to 30% growth in brand awareness.
-Managed content creation across all platforms, ensuring consistent messaging and a 25% increase in engagement.
-Mentored and guided a marketing team, aligning them with organizational goals and executing day-to-day tasks effectively.
-Analyzed KPIs to continuously optimize campaigns, resulting in 20% improved ROI on marketing spend.

Marketing Director

Doctor Frogs

-Developed and executed integrated marketing strategies, leading to 35% growth in client acquisition.
-Conducted market research, identifying client needs and shaping campaigns that led to a 20% increase in revenue.
-Oversaw multi-channel marketing campaigns, driving brand awareness and positioning Doctor Frogs as an industry leader.
-Managed key partnerships with media and influencers, resulting in increased brand visibility.

Pepechat LLC®

-Crafted and communicated strategic marketing plans, boosting brand recognition and expanding client base by 15%.
-Managed advertising campaigns and promotions, resulting in higher customer engagement and increased sales.
-Coordinated marketing projects from ideation to execution, ensuring successful completion within tight deadlines.

Marketing And Advertising Manager

The Topps Company

-Delivered exceptional customer service, resolving issues related to NFTs and improving overall user experience.
-Identified and reported UX issues, leading to enhancements that improved customer satisfaction by 15%.

Customer Service Representative

High 5 Games

-Revitalized revenue streams with email marketing and cross-promotional strategies, expanding B2C outreach.
-Led customer experience teams, enhancing engagement with over 1.2 million active users.
-Managed cross-functional teams and developed KPIs, resulting in 30% improvement in brand clarity and customer retention.
-Spearheaded integrated marketing campaigns across social media, driving consistent engagement and loyalty among users.

Integrated Marketing and Customer Experience Lead

Nevada Medicaid Office

NPI: 1386121614
-Provided mental health services to children and adults, focusing on skill development and community integration.
-Delivered trauma-informed care in culturally competent ways, improving societal functioning and individual well-being.
-Performed as treatment director, medical billing and coding, CASII/LOCUS assessments, biofeedback therapy technician, and adhered to HIPAA confidentiality under the clinical director.

Qualified Mental Health Associate (QMHA)

Caesars Entertainment, Inc.

-Engaged guests while promoting casino events, enhancing the customer experience across multiple properties.
-Protected company assets while delivering seamless game experiences to thousands of patrons.

Table Games Dealer

I am a passionate and self-motivated Marketing Executive with vast expertise in unique, modern, and innovative marketing strategies that capture the personality and message of companies achieving maximum reach utilizing various channels and modalities.

I have successfully led teams, optimized branding, and increased exposure and patrons by the thousands. My background in Psychology and proficiency in multiple languages make me an excellent leader and problem-solver.

My additional leadership experience includes: project management, market research, statistics, data analysis, customer experience, customer service and the dynamic fields of information technology, live, social online, mobile, and computer gaming.

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