Melissa Castano's Linkedin Analytics

Digital Marketing professional with a proven track record of successfully managing multimillion-dollar marketing budgets for DTC, and B2B organizations. Developing and coordinating full-funnel strategies that generate brand awareness, increase revenue, and build customer loyalty while enhancing brand perception. Have worked closely with CEOs & stakeholders to understand long-term business objectives and develop POAs that prioritize these goals. Extensive experience executing omnichannel marketing strategies on Amazon, Walmart, Facebook, Google, and Target.