HeyGen

HeyGen is a cutting-edge AI-powered platform revolutionizing the world of video creation.

Clockwise

After closing some of our biggest customers, I transitioned into a new role where I built out and scaled the SMB and sales-assist playbook, including but not limited to:

- PQA & PQL scoring
- Email campaign design & execution
- Running weekly product webinars
- Implementing & experimenting with live chat

...and closing the highest volume of customer transactions monthly.

Head of SMB & Sales-Assist

As the first sales hire, I built the sales process from 0 to 1 and closed the company's first $1M ARR in under a year.

Founding Account Executive

Asana

Launched and grew Asana's first-ever global outsourced sales function with responsibility for teams covering lead generation, full-cycle sales, and customer success. Manage program budget, operations, enablement, forecasting, revenue, and communications, while growing program headcount 4x in our first year of operations.

Salesforce admin certified as of Jan 2021.

Director of Sales

Built out and lead the SMB sales function @ Asana - including, but not limited to: hiring, onboarding, tooling, process-building, coaching, and experimenting with new ways to drive revenue.

In one year, I grew the team 3x and managed a transition in which reps went from being solely responsible for lead generation to a revenue quota-carrying team.

In FY19:
$6.5MM in closed won pipeline generated (lead gen)
$4.5MM in closed won revenue (full-cycle sales)

Sales Manager

Joined at Series C; employee # ~250; salesperson # ~15; $25MM ARR
Top revenue earner on my team in FY18 (CY17).

Account Executive

LinkedIn

2014-2015: Sales Development Representative (2015 Global Rep of the Year)
2016: Account Executive

I partnered with sales teams to help them drive revenue through social selling.

Yelp

Since 2004, Yelp's mission has been connecting people with great local businesses, and we’ve fundamentally changed the way consumers make buying decisions. By taking word of mouth online, Yelp brings transparency to the local business market. We believe in helping consumers make smarter and more informed decisions about where to spend their money. As an Account Executive, I help locally loved businesses connect with customers through Yelp Ads. 

Quota Attainment in 2014
January: 280%
February: 230%
March: 133%
April: 134%
June: 132%
August: 172%

From dentists to whitewater rafting companies to restaurants, I loved engaging with my customers to help them realize their business goals!

Red Bull North America

Engaged and interacted with consumers regarding Red Bull’s products and events, sought out new consumers, and improved and maintained public opinion of the company. Developed and implemented marketing strategies while being an expert on the brand. Spreading wiiings across the Bay Area was an exhilarating experience that taught me the value of not only marketing and branding but the importance of relating to your consumers and bringing a smile to people's faces.

Wings Team Member (Field Marketing)

First and foremost, I am a problem solver. I love breaking down a situation, understanding how the pieces fit together,  and figuring out the best path forward.  I am in sales because it means I get to do this at scale for my customers.

Professionally, am a dedicated sales leader with a passion for growing teams, building process, and exceeding goals. I'm excited by innovative technology that help make the world and workplace better.

Personally, I am a devout chihuahua-mom (2x) with a penchant for games of all kinds (board, card, video, etc).

If you're going to reach out cold/prospect me, include a picture of your pet (or other animal if you don't have one) and I promise at least to respond.

I do a lot of cold outreach, so any time I *receive* cold outreach is an opportunity to reflect on what I did (or didn't) like about it and take something away for my own learning.

3 takeaways from this email I got yesterday:

🫠 The more you say, the more opportunity you have to be wrong. The entire 2nd paragraph is a weird summary of information I obviously already know, until they get something very incorrect. It's a weird way to "prove" you did your research and also discredit yourself simultaneously. Action item: Be accurate, or don't say it at all.

⏱️ Timing is everything. If I was in the job market (and I am not), I *might* still reply. But there's no way I'm going to take a call if I'm not looking. Action item: unless you can know with certainty who's in the market for your product, there's no harm in planting seeds. You may or may not harvest them later. But always prioritize intent signals.

✂️ Everyone says it, but your email really should fit on one screen when on mobile. When I read this email on my phone my first thought was "what could a stranger possibly have to say to me that warrants this much text?" Action item: edit down as much as possible. Busy people type like cavemen most of the time anyway.

Melissa Ross

these two posts were literally back-to-back in my feed this AM. genuinely not trying to put anyone on blast (hence the ugly gray boxes), but I feel like this really paints the picture of where we are with AI today. a lot of money to be made, but cutting corners will still cost you.

controversial takes get engagement.

it's why you see so much bad advice on LinkedIn.

so the cloud is having a real case of the mondays

Taplio

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}✨ Melissa Ross's Linkedin Analytics

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✨ Melissa Ross's Linkedin Analytics

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