heycollab

Senior Director Of Marketing

Content Creative

A full-service marketing team that’s with you from strategy to execution. We collaborate with your in-house team or provide you with the resources you need to grow your business. 

We care about your results.
We recognize that there is a void that needs to be filled in the world of marketing, branding, and content. Oftentimes, there are too many parties involved in handling marketing efforts. This results in a confusing message, longer timelines, and loss of revenue. On the other hand, one can simply lack the resources to manage both the marketing and creative side. Whatever the case, we can help!

Content Creative provides a place for clients to receive a quality experience with one full-service team to help execute a marketing strategy in alignment with their brand and message.

We specialize in content strategy, content planning, content creation, content writing, content management, graphic design, strategic planning, email marketing, social media marketing, and digital marketing.

Owner

Marketing With Mel

Brand, marketing, content, and business development strategic consulting. 

Client industry successes include commercial equipment, hospitality, food service, automotive, retail products, health and wellness, travel, fashion, and beauty. 

Take on project-based, consulting, and remote strategy, content, and marketing work with companies and clients in B2B & B2C 

Audit existing content and marketing channels for efficiency, performance, and clarity to develop new content and marketing strategic plans for clients 

Create client brand identity and brand strategy through the creation of guidelines that define the client company’s voice both online and offline

Utilize brand identity and brand strategy to establish a brand content strategy and build out content calendar

Develop and execute ongoing content strategy & initiatives on social, email, website, blog, and any additionally utilized content marketing channels

Compose copy for emails, social, blogs, website, paid advertising channels and any necessary materials using effective communication based on brand elements and SEO key terms 

Partner with graphic designers and photographers to take lead on creating marketing materials, brand photos, and brand design elements for use in content channels and paid/unpaid marketing initiatives

Perform any needed day to day site maintenance and research 

Reporting on multi-channel and platform analytics, conversions and performance

Strategic Consulting

Excellence Industries

Developing marketing strategies for the B2B company that is in line with company objectives.

Working closely with design agencies to recreate and rebrand website and marketing materials as well as assist with new product launches.

Update, manage and utilize all social media efforts (Facebook, Twitter, LinkedIn, Pinterest) based on monthly strategies while generating content for the company blog and e-newsletter campaigns. 

Identify competitors marketing efforts to ensure we are aggressive with industry marketing standards. 

Create and develop marketing collateral including the writing of press releases and feature articles for industry trade publications. 

Utilize InDesign and Photoshop for all products and promotional materials. 

Oversee updates, changes, and redevelopment of the multiple WordPress based website content while serving as a liaison between external IT and internal team.

Marketing Director

Sr. Strategy Planner-USPS Team 
Develop SOP’s for strategy team to integrate into greater team processes. 

Support day-to-day strategic lead to develop holistic strategies that can be applied across multiple business lines and channels, specifically sales enablement materials

Craft strategic briefs, value propositions, and messaging for various initiatives

Develop focused and inspiring creative briefs

Guide creative from concept to execution, ensuring the work is always on strategy and aligned with best practices and industry learnings

Contribute to situational analyses, POVs and other business analysis reports that lay the foundation for marketing, media, website, and application development projects

Interface with lead account, PM, and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client

Collaborate across disciplines including creative, technology, media, etc. to create omnichannel marketing plans

Sr. Strategy Planner

Salesforce

Strategic partnerships team marketing, enablement support, and demand generation content for internal and external teams and audiences.

Assist in strategy, planning, creation, development, and management of partner marketing assets for internal teams and AWS, Tanium, IBM, Stripe, Snowflake, Google, Microsoft, Apple, Alibaba, NetHope, Okta, PayPal, and DocuSign partnerships.

Marketing Asssociate, Strategic Partnerships

Wellife Health

Wellife Health is a preventative health and wellness company offering precision healthcare through a blend of education, diagnostics, and products. 

Create, develop, and implement marketing strategies, programs, and processes for a startup in the health and wellness diagnostics space

Collaborate with C-Suite team in order to create and develop marketing & branding strategies.

Oversee and grow the marketing program, consistently identifying opportunities within our established patient base and managing consistent growth.

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget.

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

The Food Group

Lead agency in creation of content department and team

Work with agency to develop content audit, strategy, and creation process for our B2B clients

Facilitate writers for development of written client

Work with creative team to plan and execute creative content assets

Review existing client content and content creation processes and provide necessary feedback and improved strategies

Provide content strategies and associated content plans to accomplish client objectives

Measure performance and results of content strategies and campaigns 

Integrate content alongside social, creative, and digital team for optimal client and customer journey and experience

Senior Content Strategist

AutoGrowl

Provide innovative leadership in creating dealership clients brand strategy, including developing long-term goals and an annual operating process.

Manage promotional spending, overseeing personnel on dealership client team and fostering collaboration.

Working with in house team to create streamlined marketing programs and processes. 

Develop, oversee, and execute all on and offline marketing efforts for automotive dealerships. 

Ensure that the products, services, product lines and communications that fall within dealership clients domain resonate with current and potential customers. 

Create branded multi-channel campaigns for monthly, quarterly, and holiday promotions.

Handle communications between internal and external teams to ensure high-quality efforts and content. 

Efforts include, but not limited, to social media management and creation, PPC (Google & Facebook) management, SEO, Email Marketing, Campaign Strategy, Client Retention, and Vendor Relations.

Brand Director

Maximillian Tortoriello Photography

Assist photographer with bookings and client relations while also maintaining social media accounts and finding future clientele. Discuss marketing and promotional tactics for use in social media platforms to increase client bookings and areas of the photo industry covered. Responsible for negotiating and issuing contracts, collecting deposits and sending out promotional material to past, present, and potential clients to expand the MTP brand.

Booking Agent

I'm a seasoned strategist and marketer dedicated to elevating brand awareness and visibility through impactful content. With a decade of digital marketing experience, I've consistently delivered results for clients in both B2B and B2C domains.

My passion lies in helping you discover and leverage the most effective marketing communications, channels, and messaging to attract your target audience. Whether managing and analyzing monthly PPC budgets, crafting content for high-visibility channels, or developing top-level conversion strategies, I thrive on delivering measurable impact.

For me, the real joy lies in analyzing data across all channels – because, as we know, effort without results and data to back it up is just a shot in the dark!

On a personal note, I'm deadline-driven, highly organized, and a team player. I love collaborative efforts to achieve goals but can also take the lead when needed.

In essence, I'm genuinely passionate about what I do. I delve into the consumer experience, ensuring that all marketing efforts convey the right message – always aiming to be educational, fun, and inspiring. Let's connect and explore the possibilities!

Excited to share that one of my lessons was included in Storyblok’s Real Marketing Curriculum, a collection of real-world insights from marketers in the field.

It’s always energizing to see practitioners coming together to share what’s actually working (and not working) in the day-to-day.

You can check out the full curriculum here: https://lnkd.in/gwEVdt3m

A big shoutout to the other top contributors: Verena Kunz-Gehrmann, Christopher Penn, & Sara Stella Lattanzio.

Lots of smart lessons worth digging into.

Melissa Gifford

B2B Content Strategist & Marketing Consultant

There’s a shift happening in marketing. Not toward the next shiny trend, but back toward the basics.


For the last decade, everything moved fast. New tools, new channels, new attribution models. It felt like every week there was another platform to learn or a new approach we were supposed to test.

Technology drove a lot of that pace. It evolved faster than we could keep up, and we adapted because we had to. But in the process, we made things more complicated than they needed to be.

Lately, I’ve noticed people are craving simpler. Simpler systems. Slower paces. Clearer communication. They want things to feel easy in a world that isn’t.
That same shift applies to marketing. People don’t want to land on a bloated website, click through endless navigation, and still not understand what your company does.

The more we simplify our messaging, our design, our strategy, the stronger the connection becomes. Sometimes progress looks a lot like getting back to what worked in the first place.

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