Melissa Matlins's Linkedin Analytics

Performance, revenue and growth: forward-thinking executive bridging teams and tech to build momentum and market share for global ventures. I'm happy to connect with all types of folks here, but especially the brave ones that want to join me - I'm hiring! As CMO for Pearson Workforce Skills and head of our Workforce Solutions organization, I work with my brilliant teams to help organizations recruit talent with the right skills, develop employees, and inform learning pathways using real-time skills trends. Outside of the office, I love spending time with my two powerful girls, splashing in puddles and hunting for monsters under the bed. Specialties: Startups, marketing strategy, lead generation/demand generation, business development, account-based marketing (ABM), user acquisition, content marketing, direct marketing, digital marketing, marketing analytics/metrics, positioning, thought leadership, marketing communications planning, sales/marketing integration, sales enablement, marketing operations, sales operations, marketing automation, social media, and events.