Agile Marketing Alliance

Join the largest, free global Agile Marketing community, full of marketers who learn, share, and discover modern marketing techniques based in Customer Centricity, Lean, Agile, and more. We strive to help ourselves and each other to become better marketers, to advance our careers, and to rediscover the joy of marketing.

Join the community at: agilemarketingalliance.com

Co-Founder

Agile Minds

As the principal consultant at Agile Minds, I help organizations adopt Agile Marketing through executive leadership sessions, training and consulting. Discover more at agileminds.us

Principal Consultant

Portfolia

Member of Portfolia Funds, investment funds designed for women who want to back entrepreneurial companies for returns and impact. As a Portfolia Funds member, I invest in up to 10 top-performing entrepreneurial companies in one fund for a low minimum commitment. Portfolia offers an engaging and educational experience, with members participating in pitch calls and joining due diligence teams alongside highly experienced lead investors. Portfolia is especially interested in companies led by women and/or with diverse founder teams, and where a national base of sophisticated and connected investors can impact success. Portfolia welcomes all accredited investors. www.portfolia.com

Portfolia Investing Member

Scaled Agile, Inc.

Thought leader in the Agile Marketing space, specializing in how large organizations can transform marketing functions using the Scaled Agile Framework in pursuit of business agility.

Author of the Agile Marketing with SAFe course and SAFe for Marketing white paper, contributor to the Scaled Agile Framework and host of the SAFe Business Agility podcast. Speaker on business agility and marketing agility.  Member of the Sprint Two Leadership Group working to finalize the Agile Marketing Manifesto.   

Established and grew an Agile marketing organization at Scaled Agile, as the company rocketed from 60,000 to 1,000,000+ people trained in SAFe, the world's leading Agile scaling framework. Led B2B and B2C efforts including sales enablement, partner enablement, content and event strategies around the globe, including North America, ASEAN, LATAM and EMEA. 

Founded the SAFe Summit in North America and Europe. leading event strategy and execution for these user conferences.    

Nurtured the Scaled Agile and Scaled Agile Framework brands worldwide.

Vice President Marketing

Parallel Path Digital Marketing Agency

Guided digital marketing strategy & direction for Parallel Path's clients including Craig Hospital, Hostway, and the Financial Planning Association in this full-time position at Parallel Path Digital Marketing Agency.

Guided and implemented digital marketing strategies, including paid search (PPC), search engine optimization, paid social media, remarketing, programmatic advertising, IP targeting, content creation, website and landing page development for clients.

Worked with analytics team and directly with Google Analytics to provide insights and campaign optimization recommendations to client accounts.    

Developed the Digital Marketing Maturity Model, Digital Marketing Maturity Assessment and Digital Marketing Maturity Guide to help clients understand where their organization ranked across five key dimensions and move them along the maturity scale from nascent to mature.

Key Accomplishments: 
Retained and grew client accounts; helped clients grow their businesses and develop digital marketing strategies.

Senior Strategic Consultant

TDWI, a division of 1105 Media, Inc.

•	Guided strategy, budget & day-to-day marketing activities of 12--person marketing and online teams for this B2B technology education & event company focused on business intelligence, analytics and data warehousing in this senior-level position reporting to the President.
•	Developed overall marketing plans and execution of audience development, attendee marketing, lead generation, membership marketing, brand awareness, PR and certification marketing efforts.
•	Owned the 4,000 page corporate website. Led multiple redesigns and updates of this SiteCore driven site to integrate new functionality and keep it current despite internal challenges. Delivered on initial transition to SiteCore after three others had failed. 
•	Formed a data-driven marketing team and added a marketing analyst to track and measure marketing efforts.
•	Introduced agile marketing to the organization, which focused on iterative campaign development rather than a waterfall approach.  
•	Worked closely with the central IT group to implement marketing technologies, include a new membership CRM.
•	Used ScoutAnalytics to improve conversions rates and performance of website.
•	Managed digital marketing initiatives, include SEO and PPC programs
•	Conducted market research to better understand our audience and user personas. 
•	Worked closely with sales teams on vendor marketing materials and sales tool development
•	Worked with management team on TDWI’s expansion into the UK and Australia. Traveled to the UK for TDWI to visit potential partners. Set up resulting business development and media agreements

Key Accomplishments: 
•	Secured partnerships and media agreements with London groups that opened up a recurring $250,000 revenue stream
•	Increased lead delivery to sales team, enabling 40% growth of online product revenue
•	Developed social media and video strategies that led to 50,000 new contacts.
•	Created a culture of innovation that supported new product development & marketing strategies.

Director of Marketing & Online Product Development

Raspberry Marketing

•	Provided marketing consulting services for B2B and B2C high-tech, financial service, small business, start-up and educational organizations. 
•	Focused on marketing strategies to grow small-to-medium sized companies & educational organizations.  
•	Provided digital marketing strategies, including paid search, earned media and website optimization.  
•	In addition to strategy development, assisted organizations with implementing tactics such as: digital marketing management, new product launches, webinar and event management, direct mail, print, and lead generation campaign management, market research, website management,  PR, and sales plan creation.

Founder

American Sentinel University

•	Led all aspects of marketing for this start-up online school, including marketing strategy, budget creation, development of the brand, and sales plan development.
•	Performed marketing due diligence as part of acquisition team. Responsible for integration of marketing teams post-acquisition. 
•	Managed company’s position in the marketplace as an emerging online education provider.
•	Developed and executed strategies for generating applicants for six-person admissions team.  This included digital strategies, traditional marketing strategies (direct mail, collateral creation, etc.), paid lead generation, affiliate marketing and PR. 
•	Drove the implementation of the school’s CRM system, effectively building a behavioral marketing system.  
•	Managed digital marketing campaigns.  Held overall responsibilities for website.
•	Used key marketing KPIs to track and drive performance 
•	Negotiated contracts with all outside marketing vendors.
•	Represented sales and marketing in quarterly board meetings.

Key Accomplishments:
- Rebranded and repositioned school to attract more students
- Grew enrollment revenue by 41% over a period of seven months
- Implemented a behavioral marketing system in the early days of marketing automation

Vice President, Marketing

Westwood College

•	Managed the strategy and execution of Westwood’s $8 million online lead generation program.  
•	Responsible for budget development, allocation of budget across vendors, optimization of spend  
•	Evaluated vendors, negotiated contracts for Westwood’s CPL, and digital marketing programs.  
•	Worked with data warehouse manager to continually evaluate and refine programs based on performance.  
•	Managed extensive ROI reporting and analysis, including key marketing KPI metrics.

Key Accomplishment:  
•	Generated over 25,000 leads per month for 17 admissions teams and hundreds of reps across the United States.

Online Marketing Manager

SmartForce

•	Responsible for strategy and execution of programs to help this company’s 250-person field sales force increase sales of its online learning products.  
•	Analyzed sales cycles and developed sales tools to assist with each step of the sales cycle.
•	Worked with business units located in the U.S., Ireland, and Japan to develop marketing collateral and other sales materials.  
•	Attended IMPAX sales training to learn consultative selling techniques.

Knowledge Network Manager

I advocate for a new way of working, one where we strive to:

 > Hear all voices
 > Create a sustainable pace
 > Align on shared priorities
 > Build-in quality
 > Empower those closest to the work

I believe that the Agile mindset provides a way to achieve these goals, more fitting for a knowledge-based workforce.  To that end, I am a co-founder of the Agile Marketing Alliance.  https://www.agilemarketingalliance.com. A group uniting Agile Marketers around the world so that we can learn, grow, and share together, rediscovering the joy of marketing.

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