AlphaSense

AlphaSense is an AI-powered market intelligence platform and search engine used by the world's top corporations, consulting, and financial firms to eliminate research blindspots and find market insights faster. 

I lead a team responsible for positioning, messaging, narrative development and product adoption for two strategic initiatives designed to unlock new personas and upsell opportunities.

Senior Director, Product Marketing

Built a team of segment-focused product marketers responsible for scaling personalized messaging and experiences across the entire buyer journey for 10 industry segments and 8 personas to increase revenue, new user growth, adoption, rep productivity, and win rates.

* Developed segment-specific integrated marketing campaign that drove 1,000+ webinar registrations and highest marketing-attributed pipeline and bookings of the year. 
* Increased pipeline and bookings for underperforming segments through market analysis, messaging and marketing/sales enablement for new segments and personas. 
* Improved rep productivity by building a collection of 40+ industry & persona specific Outreach sequences that improved meeting conversion rate for SDRs by 33%.

Product Marketing Director, Segment Marketing

* Migrated users to new dashboard experience helping to Increase MAUs by 32% and DAUs by 20%.

Senior Product Marketing Manager

Pavilion

Member

Bizly

Led company initiative to expand beyond enterprise sales to a PLG business model and launched the beta version of a meeting planning workspace for helping teams connect & collaborate in a remote world.

* Developed GTM strategy by conducting market research to define positioning, value prop, personas and pricing strategy.
* Collaborated with the product team to prioritize feature development.
* Supported sales with sales-enablement content and re-engagement campaigns to activate stalled deals.

VP of Marketing

Concentric

I was responsible for defining the GTM strategy, lead gen and sales enablement for Concentric - a predictive marketing analytics software company that used agent based modeling and behavioral economics to run what-if scenarios for strategic decisions. 

Key accomplishments:
* Recommended shift in go-to-market positioning and targeting strategy leading to a increase in ARR.
* Developed marketing campaigns that increased lead gen by 10x.
* Defined product architecture to increase deal size and create expansion opportunities within existing customers. 
* Grew industry share of voice with media placements in the Wall Street Journal, Inc and being recognized as a Vendor to Watch by Enterprise Management Associates.

Todisco Strategies

Served as virtual VP of Marketing for entrepreneurs who were looking to create better content to grow their business.

For an innovative baby bottle product, I drove a 10x increase in monthly sales as a result of a placement on CNBC.com that went viral on Facebook.

Marketing Consultant

Hunter Public Relations

Supported the new business team by delivering market insights to inspire creative campaign development and developed approach for selling agency's measurement capabilities.

* Delivered insights to inform communication strategy that resulted in new business wins from Zola and La-Z-Boy.
* Responsible for sourcing new technologies and building processes to give agency a competitive edge in insights and reporting.

Insights & Analytics Consultant

MSLGROUP

As co-lead of the Consumer Lifestyle Practice, I managed an interdisciplinary team of 12 and a portfolio of consumer clients including Abbott Nutrition, Ferrero USA (Tic Tac, Nutella), Naturebox, Netflix and zulily. 

I was responsible for developing strategic communication recommendations for existing and new business opportunities.  Most notably, I won a multi-million dollar piece of new business by developing a differentiated brand positioning and launch strategy for a new snack brand.

Senior Vice President

I was responsible for managing a $3M portfolio of business, developing communication strategies and measuring results for clients.  My portfolio included companies such as 3M, Johnson & Johnson McNeil-PPC, Sylvan Learning, Smashburger and Caribou Coffee.

* Improved 3M's reputation as an innovative company through a grassroots influencer and event strategy.
* Built a research-backed brand platform for 3M Privacy Filters to win share of voice in the data security space.  
* Led the strategy and message development to raise awareness for numerous new product launch campaigns for 3M Privacy Filters, 3M Mobile Projectors, Post-it Notes and Carefree liners.

Experienced enterprise B2B SaaS product marketing leader with a proven track record for launching new GTM motions to drive growth. 

Passionate about building high-performing teams that support business goals across marketing, sales, product and customer success.  I have a diverse background that spans 15+ years of B2B and B2C experience with Fortune 500 companies and startups from Series A to E. My area of interest is in helping growth stage companies who are powering better decision-making and driving workplace efficiency through AI. 

My expertise spans GTM strategy, product launches, market research, segmentation, persona development, positioning, narrative development, sales enablement, PR and content strategy.

I believe in the power of storytelling and building a culture of cross-functional alignment and collaboration.  

When I’m not working, you’ll find me planning vacations and family activities for my husband and two kids, working out or keeping up with the latest shows on Netflix or Apple+. 

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