Melissa Todisco's Linkedin Analytics

I am an enterprise B2B SaaS product marketing leader who drives growth through compelling narratives, differentiated positioning and personalized messaging. I'm someone who loves puzzles and is fascinated with the "why". Why people should care? Why people decide to take action or purchase? Why will this approach work over another? It's this curiosity combined with my passion for innovative technology products that allows me to translate technical ideas into content experiences that communicate value. With 15+ years of both B2B and B2C experience working for Fortune 500 companies and start-ups, I have a diverse background that's well suited for companies that need a collaborative marketer to build alignment. Specialties include: GTM strategy, product launches, market research, persona development, positioning & messaging, sales enablement, category creation, pr strategy, content strategy, analyst & influencer relations. When I’m not working, you’ll find me cooking a homemade dinner for my husband and two kids, squeezing in a workout or binging whatever is the latest on Netflix.