Melissa Werkenthin's Linkedin Analytics

I am a RevOps Strategy Director at Intelligent Demand, a leading B2B revenue growth agency. With over 20 years of experience in sales and marketing, I have a proven track record of optimizing revenue performance with comprehensive Revenue Operations strategies for enterprise organizations. My core competencies include Demand Generation, Marketing Automation, Account Based Marketing (ABX), and Go-to-Market (GTM) Program Management. I have hands-on experience with multiple marketing automation platforms, such as Marketo, Eloqua, and Pardot as well as hold several certifications, such as Marketo Certified Expert (MCE) and the Demandbase ABM Foundations and Advanced Certifications. My mission is to help organizations find and implement the right Go-to-Market solutions focused on Revenue Growth and RevOps process optimization. I create and manage multi-channel integrated global campaigns focused on enterprise targets, implement Salesforce and multiple technology integrations to support sales and marketing programs, and analyze and present analytics related to campaigns, website performance, and pipeline attribution. This is accomplished by maintaining close relationships and alignment with both marketing and sales teams with shared goals and process for the entire buyer journey. I am passionate about leveraging the data, tactics, processes and resources to create valuable dialogue between businesses and their target audiences. Whether focused on acquisition or pipeline acceleration, I design and execute programs and strategies that align with the key objectives and goals of the organization.