Melissa Whitley's Linkedin Analytics

With my experience managing marketing teams across remote platforms like Hubspot and Google Workspace for digital advertising, I leverage my 17+ years of experience in technology, marketing, and operations to help companies not only keep to their brand but stay connected with their target audiences achieve their business goals, and optimize performance. I design and execute automated workflows across diverse marketing platforms, such as web development, social media, email/SMS, blogs, and print and digital media, for efficiency and to maximize results. I also demonstrate strong leadership, team, and people management skills, communication, and problem-solving ability by working daily with subordinates, company owners, and external partners to ensure financial and policy goals are met or exceeded. I manage inventory control, negotiate supplier terms and conditions, expedite orders, and maintain strong working relationships and communications between the manufacturer and the wholesale customer. I also pioneered the development of the influencer marketing program for Zazzy Bandz, a social enterprise that supports education for women and children in Zimbabwe. Not only can I be the creator of delivering impactful, engaging content that raises awareness of products, philanthropic goals, and progress, but I have a proven track record of continuous revenue growth, customer satisfaction, and cross-functional collaboration as the director and project manager.