Melissa Zehner's Linkedin Analytics

Need help turning content into revenue? You came to the right place. 👉 I help startups build and scale revenue-generating content marketing engines. 👉 When you work with me, you get all the benefits of an embedded content marketing expert at a fraction of the price. I help you with organic demand/lead generation, email nurture, omnichannel marketing, in-app content, online course content, product launches, messaging frameworks, external partnerships, and more. Throughout my 13+ years of experience, I’ve sat in just about every content marketing role: copywriter, managing editor, strategist, content marketing manager, senior director—this gave me insight into the inner workings of a content team and enabled me to scale content production from annual budgets of $0 to $1 million. 💰 Some highlights: 🏆 In 2020, my powerhouse fintech team generated $254+ million in organic revenue, exceeding all paid and partnership channels. 🏆 In 2021, I helped an online education company increase website clicks 3x in 4 months and 4x in 6 months. 🏆 I have a 100% client return rate. Clients keep coming back because I’m awesome to work with and damn good at what I do. 🏆 My email nurture campaign for a healthtech client performed 48% better than their norm, driving thousands of extra site visits and leads. I often take unique approaches to solving content challenges, such as applying agile and scrum methodologies to content production.💡I also have several years’ experience collaborating with other departments including UX, design, paid marketing, public relations, product, software engineering, customer success, and sales teams. Although I’ve largely focused on B2B SaaS, my experience spans: Startups, entrepreneurship/freelancing, fintech, small business finance, personal banking, healthcare software, medical regulations/billing, government small business programs, online education, and nonprofit. In addition to working with major players in fintech, healthtech, and online education, my content can be found on Forbes, Business.com, Comcast Business, BestCompany, and more. I love content marketing because I believe access to information and ideas can change lives. I’m passionate about helping others advance their skills, advocate for themselves, and build strong career paths. 💫 I’m an active member of the Forbes Communications Council and a pay equity advisor for 81cents, an organization that helps underrepresented workers achieve fair pay. When I'm not geeking out on content, you can find me cooking, wine tasting, reading, and hiking with my dog.