Platform.sh

Customer Marketing Director

OVHcloud

Head of client Marketing

Marketing strategy & training for independants

Founder

NUMA Paris

>> Create the training department to promote trainings for corporate companies, startups and individuals (B2B, B2C).

Objectives: 
Create and certify the trainings offer
Partnerships: source partners to promote and deliver the trainings
Business development and account management: sales meetings, personalized clients programs, ABM.
Operational marketing: pilot the lead acquisition and nurturing campaigns, deliver sales and marketing kits, create the trainings website, organise events

Results: 
More than a million euros of revenue (B2B and BC2) in less than a year
Partnership with a hundred of people in the education area (mentors and freelancers)
Trainings signed and delivered to more than 5 major companies

Marketing manager on training programs

Samsung Electronics

>> Initiate and deploy the Marketing Automation strategy with Eloqua & Salesforce (B2B).

Objectives: Budget 50k 
> Create the marketing automation strategy and configure the tool to setup the campaigns 
> Internal evangelism: train the B2B department employees (150 people), create processes, briefing and reporting tools 
> Campaigns set up: lead generation campaigns, audience targeting and personas, customer funnels and lead nurturing, content creation (with the agency Invox)
> Partners programs: events, trainings, newsletters, webinars, ...

Results: 
> Tool adoption by the entire B2B division (sales and marketing alignment) and in the other Samsung subsidiaries
> Increase in the number of leads generated by the marketing (+ 70%) and increase in the leads conversion rate (+ 60%)
> Partners NPS rate increased (30% to 80%)
> Awards: Samsung France rewarded by many innovation prizes (Markies, Oracle Award)

Marketing Automation manager

Microsoft

>> Pilot the CRM strategy (B2B).

Objectives: 
> Database cleaning : pilot the Microsoft databases qualification and merging 
> CRM campaigns: set up relational funnels, loyalty programs, and predictive campaigns, facilitate the cross canal customer experience
> Internal evangelism: be involved in the different marketing plans and approve the clients campaigns, create and automate the internal processes and tools,  train internally on the CRM best practices and become an advisor

Results: 
> Customer knowledge improved thru the merging and qualification of 92% of the Microsoft database 
> Loyalty programs: windows insider program, ambassadors program, certified partners program, …
> The CRM team became a real advisor and consultant for the marketing plans

CRM and Digital manager

>> Create an office in Beirut to handle the Microsoft websites management (B2B, B2C).

Objectives: 
> Implement and monitor the activity: develop the roadmap, the process, test and iterate the business model, define the KPIs and the measurement 
> Management : recruit, train and manage the team (1 technical lead and 3 developers)
> Report to Microsoft HQ and Microsoft France offices on activity

Results: 
> Relocation successful and opening of 6 other countries based on the Beyrouth business model
> . Autonomous and qualified team
> Websites management costs divided by 2

Team manager 

>> Pilotage des opérations marketing d'animation des clients et prospects de Microsoft Dynamics (ERP et CRM).

> Campagnes de génération de leads 
> Pilotage des équipes de téléacteurs
> Elaboration et déploiement d'un plan marketing sur les clients (programmes de rétention, communication des nouvelles fonctionnalités aux clients, …)

Marketing assistant (Gap year Internship)

Orange Business Services

>> Lancement de mobiles sur le marché B2B d'Orange.

> Référencement produit 
> Lancement commercial : validation technique, prévisions des ventes, communication
> Accompagnement, incentive et formation des forces de vente

Product manager (Apprenticeship)

* 15 years in Marketing 
* Very large companies and startups 
* Position creation, department creation
* Change management, project management, teams management
* International experience
* B2B Marketing Specialist in the Tech industry

Taplio

Melody BARBESIER (Le Quinio)'s Linkedin Analytics

Melody BARBESIER (Le Quinio)

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Melody BARBESIER (Le Quinio)'s Linkedin Analytics

Melody BARBESIER (Le Quinio)

Want to drive more opportunities from LinkedIn?

Melody BARBESIER (Le Quinio)'s Linkedin Analytics