Matrix Public Relations

PRCA ME Awards 2021: Best B2B Campaign - Acronis
MEPRA Award 2020 (Silver) - Crisis Comms/ Issues Management

Director

• 2018 PRCA Award - Best Regional Campaign and 2017 PRCA Award Winner (Small Consultancy)
• 2018 MEPRA Award - Best Use of Sponsorship
• Communications & New Media portfolio at Matrix PR (Agency) based in Dubai, UAE
• MTI GCC representatives for Crisis Management
• Development, startegy & training for top lifestyle, retail and corporate brands

PR and Social Media Manager

The Matrix Green Pill

The Matrix Green Pill is a regional podcast show that focuses on real people with interesting stories and initiatives.

Podcast Host

Paris Gallery LLC

• Content Head of the marketing division
• Accountable for writing, editing and creating consistent content for website and social media  
• Achieved 100% increase in organic web traffic and Brand strategy led to a 100% sales growth

Content Manager

Publilink - Al Abbas Group

• Communication and Strategic Head of PubliLink (Agency) 
• Accountable for consulting and coaching for all key account and internal clients 
• Achievements include Training entire staff for UAE’s first IT retail boutique and DIGITAL IMAGING SQUARE (Konica Minolta)

Consultant Communications

Al Abbas Trading Company LLC

Promoted to Communications Consultant based on my contribution to successful Develop campaign and creative and oratory work on XLRI campaign.

Marketing and Communications Manager

Pune Education Center

Communication Consultant

PR & Marketing Director

Award Winning passionate communications and business leader with a 16 year history of crafting and implementing successful campaigns with acumen in Marketing, PR, SEO, ORM, Media Training and Crisis Management across various industries including Retail, Education, Real Estate, FMCG, Government, etc

Diverse experience in the GCC market including design and execution of communication strategy, managing agencies and teams, market research, coaching, consulting and digital platforms. Frequent speaker and consultant on understanding market requirements, consumer mindset, digital technology and marketing best practices in the region. 

Academic qualifications include certification in mBraining and a Masters in Communication Studies. 

Key Strengths include:
- Communication Strategy & Rollout
- Crisis Management
- Media Training
- Branding & Identity Consulting


WHY are so many companies discussing RESILIENCE?

I figured it out when I heard over 20 speakers share their thoughts on the subject at the Zurich Middle East Building Resilient Futures event. The event was a masterclass in what it takes to build resilient futures. 

My takeaways:

Tim Bailey – “We put life at the heart of our strategy at Zurich.” It’s a reminder that resilience begins when strategy is human-centered evident with the $280m claims payout. 

Panel 1 | moderated by Swarnaleka Shetty Vyas
Michael Brough – The region is gearing up for change in the pension/ gratuity industry. UAE leads the pack, but countries like Kuwait, Oman, Qatar, Bahrain, and KSA are catching up. 
Mohammed Mishal – People support what they help create. Resilience should be built brick by brick, like Legos.
David Howard – Societies have shifted from product to service orientation. Technology is a key enabler for insurance companies to bridge the employee-employer gap. 

INJAZ UAE Student Competition – saw some brilliant pitches by the students. 
Winners - Speak.AI, Business +, Financial Incubator Network
Honorable mentions to Little Orbit, Tour by Emirati, and Fuloos Factory.  Nadine Saleh

One of the highlights of the event was the session with Adrian Hayes and Thanos Moulovasilis. 
“When things get really bad, you have two choices – give up or fight back.” 
“Look for the gift in every situation.”
 
The session was a powerful reminder that resilience is as much mindset as it is strategy.

Beth Clay Psychology of Money session was engaging and interactive.

Panel 2 | moderated by Susan Cunning
Claire Dargue – Blind spots exist when organizations forget wellbeing. Standard Chartered embeds wellbeing in to build workplace resilience.
Rebecca McGuane – Leaders often neglect micro-behaviors. Vulnerability is essential for authentic leadership.
Paul Firth FInstSMM – Trust within organizations and teams helps people open up, which builds resilience. 

Panel 3 | moderated by Oulfa Maazouz
Pavneet Bajwa – Resilience can be defined as agility and sustainability. It’s not just rebounding from economic downturns. #LifeInsurance is often the least noticed but highly critical benefit.
Roberta Magalhaes – Resilience is a strategic capability. The ability to anticipate, adapt, and overcome challenges. 
Gilles Finkestein – The important question is how you measure resilience. Knowing where you start and tracking where you are headed is essential.

Rob Brown – Displayed a brilliant sense of humor in his day recap, alongside the Consultant Spotlight featuring Mariam Chehab, Mazen Abukhater, and Mirka Strano.

Very insightful quote by Stephan van Vliet  – "Resilience matters not just now, but 20 years from now." Every choice has trade-offs, shaped by what’s truly important.

Closing remarks by Mufazzal Kajiji, with a shoutout to Jean-Baptiste Vincent 

Resilience isn’t theoretical. It’s a strategy, a mindset, a practice lived every day.

#ZurichWorldTourDubai Cogentix Consulting

Melwyn Abraham

Zurich Middle East

Vice President of Global Business & Operations

Head of Sales & Distribution - Corporate Life & Pensions , Middle East at Zurich Middle East

Senior Director

Building Global Shapers Dubai | Enabling PwC Network AI Factory

Head of Propositions & Partnerships - Corporate Life & Pensions

INJAZ UAE

Operations Manager - Injaz UAE

Thought Leader | Extreme Adventurer | Author | Speaker | Coach & Consultant | Social Commentator | Documentary Presenter | Campaigner. UK/Europe, Middle East, Asia Pacific

Group Head of Life Business Management at Zurich Insurance Company Ltd

Multi-business owner | Financial wellness consultant | Communications specialist | Creative CLAI | Financed Well

Global HR & Reward Leader | Strategic HR Partner | CHRO | M&A | Purpose, People, Performance | Change, OD & Transformation | Comp & Ben | Energy | Financial Services | Banking | Professional Services | NED, Board & RemCo

Global Employee Wellbeing Change Maker | Strategic Business Support Executive (ACEA) | Mental Health First Aider | D&I Gender Advocate | Passionate about People

Head of Corporate Wellbeing, AVP | Mental Health Advocate | Making Organisations Healthier & Happier

Founder & Managing Director @ Lyra Wellbeing - MENA | Driving Corporate Wellbeing Solutions

Combining my passion for financial services and retail one challenge at a time

Head of Human Resources, UAE, Middle East and Pakistan

Global Benefits Leader | Specialist in Global Benefits | Client and Results-Oriented | Connector of People and Cultures | Dual citizenship: Brazilian & Lithuanian

Global Head of Customer and Distribution Management, Zurich Global Employee Benefits Solutions, part of Zurich Integrated Benefits

Head of Corporate Life & Pensions Business @ Zurich Insurance | Long Term Care Insurance

Client Director - Health Solutions

20+ years of experience as a global benefits consultant and client manager

Regional Director - Employee Benefits Consulting MEA - Employee Benefits at Howden

Group Chief Investment Officer, Member of the Group Executive Committee

Chief Executive Officer - Middle East, Zurich International Life at Zurich Insurance Company Ltd

From complex transformation projects to powerful visual stories for consultants and PMs | Founder of Sketch & Co agency | Creative consultant

Cogentix Consulting

Marketing Leadership | Strategy & Consulting

taplio

Melwyn Abraham's Linkedin Analytics

Melwyn Abraham

Performance ScoreMelwyn Abraham's LinkedIn Performance

Melwyn Abraham's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Melwyn Abraham's Linkedin Analytics

Melwyn Abraham

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Melwyn Abraham's LinkedIn Performance

Melwyn Abraham's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Melwyn Abraham's Linkedin Analytics

Performance ScoreMelwyn Abraham's LinkedIn Performance

Melwyn Abraham's Best Posts (last 30 days)