Notice Me(dia)

Content Manager

Copywriter

Learnship

Business & Sales English Coach

Skyeng

English Language Coach for Busy Corporate Professionals 

Grānātus Marketing

I like to think of Granatus as my best project so far, mainly because it's a complete failure.
Founding Granatus and utterly failing at landing customers led me to key insights which serve me well in any project now. 

1. Start with WHY 

Marketing, SMM, Being an influencer, all of these have been pretty vivid trends for the last few years. The rumor and the proof that you can make money in these fields spread quick enough for everyone and their grandmas to hop on the ambiguous  and crowded stage of "success".  I was among them. What I didn't consider was that my initial excitement would soon fade away and I'd be left off with another chore I wasn't willing to complete. 


2. Re-establish your values. 

How do I want to contribute to the society I live in? 
What is the sphere that I feel like I belong to and am extremely eager to develop?
What is my society lacking?
These were the questions I had to ask myself over and over to finally arrive on my answer - Education. 
I love to do a lot of things - writing, pottery, drawing, learning languages, questioning my and others' beliefs and values. 
My mission was now clear: to combine my passion, skills and determination  and bring them to the Education sphere. 

3. The only true education is re-learning and un-learning. 

The methods we are using now in teaching, business, medicine haven't been present a few decades ago. Same for the methods we'll be using tomorrow. Hence, it's important to give space to alternative, unconventional education and learning, to constantly challenge the mind which subsequently fosters evolution.
I always remind myself that I might not be right. This in fact makes me more confident in myself, knowing that I have enough trust in my vision to be flexible with it, to find alternative ways of achieving it, to collaborate with people who're better at it.

Co-Founder

Fund For Armenian Relief

FAR is an American-Armenian NGO that provides aid for the people in Armenia, Artsakh and Javakhk in the areas of education, child protection, economic development, healthcare and social services. 
Volunteering at FAR gave me a great opportunity to enhance my abilities as a storyteller and bring fascinating life stories of various people to the public. 

My role as a volunteer was to conduct interviews with doctors, including pediatricians and pediatric neurologists. The interviews were focused not only on what the professionals gained from a certain training which was funded by FAR, but also their life stories and choices that led them to where they were at the time. 

Volunteering at FAR introduced me to the world of humanitarian aid and thinking beyond oneself. I also got to know countless people and professionals, who were heroes in their field.

Volunteer Journalist - Storyteller

American University of Armenia

Kond is one of the oldest neighborhoods in the center of Yerevan. The conditions of the block are below average which makes the lives of the residents tough to deal with. Despite the disturbing conditions, many of the residents still refuse to leave the neighborhood even when they have the opportunity.
Me and two of my friends decided to find out why.

"Humans of Kond" was a project that me and two of my peers created in the frames of our Oral History class at AUA. During the project each of us interviewed one family from Kond to learn their life story, where they come from and most importantly what's holding them in Kond. 

As a final product, we presented the stories to the class and to a guest Oral Historian from France. 

What started as a class project extended into learning to value one's past, the importance of place and memories and building friendships with people we probably wouldn't have met otherwise.

Storyteller at Project Kond

Study for Success

Study for Success  (SFS) is a private language school based in Yerevan, Armenia. In 2017 I made my first steps in the English teaching field at SFS. What initially started as a part-time job, turned into a full-time passion. I was able to leverage my curiosity towards teaching and put my education in the Communication sphere into practice. 

The vast age range and diversity of people in terms of personal & professional background, character, motives of learning English have taught me how to craft a unique approach towards each and every individual. 

By closely observing my mentor and colleagues, I extracted the proven techniques of
- crafting lesson plan to meet the individual's objectives
- dealing with miscommunication and conflict among students, as well as among students and the teacher
- giving a constructive feedback
- combining education and fun, thus making the former more effective.

From being an instructor to a group of 5 year olds to eventually teaching young adults, adults and even the elderly, SFS gave me the perfect opportunity to put the theories I've learned on Communication, English and Conflict Resolution into practice.

English Coach for Corporate Professionals and Retirees 

My About Page collected some digital dust.
I’m polishing it.

I’ll be back (in my best Arnold voice)

I’m a huge advocate of documenting rather than “creating content.”

First heard the term from Gary Vee, and he’s got a point.

Most people overthink “content.” They treat it like a school project that needs to have a perfect hook, perfect lighting, perfect call-to-action.

Meanwhile, documenting is just pressing “record” on what’s already happening.

I write for a living. So I document the writing, the client convos, the rewrites, the edits that went sideways, the wins, the mental gymnastics it takes to get a sentence trigger the intended action.

You do something every day that someone else wants to learn from. You just don’t see it because you’re busy doing it.

That is your best “content.”

Meri Matevosyan

I ghostwrite for B2B founders ($1M-$10M ARR) who want to turn their expertise into authority and inbound leads

There are two types of B2B founders:

One overthinks every post until it’s pixel-perfect… and ends up posting once a week, on a random Tuesday.

The other approves the post and hits publish when it’s 90% there, and moves on to the next one.

I’ve been working with both for the same amount of time: five months.

The first account has a few hundred new followers, no inbounds, no real traction.

The second grew by +2,500 relevant followers, two speaking invites, five inbound leads (each worth multiple six figures) and consistent visibility in the right circles.

Both are in B2B tech. Both have the same resources. The only difference is volume and velocity.

So the next time someone says “LinkedIn doesn’t work,” or “my ghostwriter couldn’t keep their promises” go check their activity history.

If it’s crickets, that’s your answer.

Either you’re not investing enough, or you gave up before it started working.

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November and December are the best times to start posting on LinkedIn if you haven’t already.

There’s still huge demand for great, relevant content your ideal customer profile (ICP) is craving, but most people stop posting and slip into the holiday mood too soon. Others assume that because fewer people are posting, they should follow the masses.

This is your sign to start posting during those “passive” months. 

Your audience, your buyers, are still on the platform, looking for quality content.

taplio

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