Meraj Huda's Linkedin Analytics

I acknowledge the Traditional Custodians of the Gadigal/Eora nation where I live and work, and I respect their Elders, culture, and the values of our Aboriginal and Torres Strait Island peoples. As a data-driven, progressive marketing professional, I have delivered customer/brand/ product focused digital transformation, optimising Customer Journey & Experience, and driving Demand/Lead Gen campaigns across leading brands. Worked across APAC and other international markets/sectors, holding B2B/B2C/G2C senior management roles. Currently pursuing Master of Analytics (Research) exploring the usage of Social Media audience data and AI/Data Science for personalisation of real-time marketing campaigns. HIGHLIGHTS: ● Exceeding Jabra's ANZ Enterprise pipeline Opportunities by 150% through targeted Lead/Demand Gen and Partner programmes. ● Lead Abacus/Sabre’s 17 ANZ Sales, Marketing & Customer Service team to exceed Enterprise sales & performance targets by 10%. ● Set up a new global “in-house agency” at Lenovo; launched a new Smartphone and generated 500,000 new brand followers through Demand and Lead Gen campaigns. ● Increased American Airlines/Sabre Enterprise market share by 50% via establishing a tri-party alliance for a major joint venture. ● Established profitable APAC Digital Consultancy securing 30+ long term key clients over 9 years. ● Built, lead the “start-up” icare NSW Digital team of 4, delivering a new website on budget/on time. SKILLS: Great: Team management, Marketing Strategy, Integrated Marketing Campaigns (Demand Gen / Lead Gen), International experience, Greenfield projects. Good: Customer Experience/Journey, Brand management, Communications/Content Strategy, Budget management. Competent: Analytics (Google Analytics, LinkedIn, Facebook, SPSS, etc.), Social Media advertising, SaaS, Data Science, AI. * Meraj is currently open to permanent/contract positions and consulting opportunities.