Mercedes Santalla's Linkedin Analytics

When I was a child, I was fascinated by how a good song could change the mood of an entire day, make you fall in love with a brand… or make you loathe it. That mix of art, emotion, and connection was my first marketing lesson: understanding what moves people. Today, that same curiosity and passion drive me as I help projects and creators build beyond the numbers. How did I get here? ⍾ As CMO, I led the transformation of a local motorcycle store (a rather saturated industry) into a nationally recognized boutique in Spain, managing branded content campaigns, digital strategies, and experiences that connected with a loyal community. ⍾ I founded my first agency, Acicate Studio®, at 26 years old: I turned an idea into a boutique that allowed me to learn firsthand how to manage teams, lead projects, and create strategies that brought brands and audiences together. ⍾ Artist and festival promotion: I worked with clients like Live Nation and Planet Events, among others, designing campaigns and collaborations that boosted the promotion of both emerging and established artists and festivals. What do I do now? ⌱ I support teams and freelancers in their projects by developing, implementing, and optimizing processes, aligning their creative strategies, and helping them leverage technology to propel themselves forward. ⌱ Success manager for digital creators: I help digital creators with audiences of +500K structure their projects (hands-on project manager), optimize their collaborations, and explore new monetization sources, so they don’t rely solely on brands. ⌱ Speaker and educator: I inspire and teach digital marketing. Shall we talk? 📩 [email protected] 📱 WhatsApp +34 681 138 320